Practice of network editing: how to check the network editor

Editing is an advanced social and cultural activity of human beings, and editing is the gatekeeper to optimize and purify social and cultural information. In the process of information dissemination, editing plays an important role as the last stage for media to transmit information. Editing is an art with duality, creativity and advancement. Editor's check is embodied in the whole process of editor's selection and processing of scientific and technological cultural achievements. The development of new technology has expanded a brand-new and broader development space for editing work, but it has also brought unprecedented challenges. As an editor of online media, we must constantly update our ideas, adapt to the new environment, face technological changes with new editorial thinking and ideas, and optimize and purify the human communication environment. 1. Audience orientation: The editing-centered online media has rewritten the history of mass media with its two-way information interaction, rich information resources and extensive public participation. Internet hyperlink technology, stimulating interaction and hypermedia have created a new media myth for mankind. In a sense, the traditional media era is a one-way communication era centered on communicators, and the audience is in a passive position of subject loss and communication. Driven by new technology, the audience is liberated from the bondage of mass media to a certain extent. They are both participants in communication activities and decoders of communication symbols; It is not only the consumer of information products, but also the feedback of communication effect. In the Internet age, the Internet has broken through the limitation of time and space, broken the boundary between sender and receiver, the authority of editors has been deconstructed, the "gatekeeper" is no longer the agenda setter, and the information control right of the audience has greatly increased. With the development of the times and the improvement of the audience's cultural level and discriminating ability, the audience has become a more active party in social life. In the network age, the audience can not only choose the information they are interested in, but also publish any information they want freely and secretly. Editors should choose the communication content and channels that the audience needs according to their hobbies, cultural values, psychological needs and hobbies. Editors in the network era should fully respect the personality and innovation of the audience, update their ideas in time, adjust their strategies, and select and construct information with objective, fair and equal evaluation criteria and spirit. Editors should be good at observing life, analyzing life, understanding the audience's psychology, respecting the audience's personalized and diversified needs, strengthening the audience-oriented consciousness, and establishing a formal and scientific modern editing concept. Second, cultural choice: the core of the editor's gatekeeper, the gatekeeper and public opinion guide in the traditional era, has been dissolved into the dual role of transmitter and receiver in the network age. In the process of cultural choice, editors "dance with shackles" in the contradiction and unity of opposites between restriction and freedom. The Internet is like a large information supermarket, and editors are like shoppers. They must search for valuable information quickly and conveniently. Therefore, in the network era, editors should identify and screen information in cultural communication, eliminate unhealthy parts and spread high-quality products with real cultural value. Only in this way can China culture be inherited and carried forward. When the information spread by traditional media is insufficient, people have hope for a large amount of information spread by the network, and when the information spread by the network greatly exceeds the demand, people are eager to obtain the most valuable little information in the most economical way. This is a process from less to more and from more to less. Just as in the period of cultural transformation, China is facing more intense cultural conflicts. Editors should effectively choose the cultural essence that meets the requirements of the times, meets the needs of society, and spreads the longest and fastest in the complicated information base. Improve the ability to judge various cultures, adhere to the consciousness of cultural standard, put social benefits first, and spread spiritual culture in society through editing results. The essence of publishing activities is to spread culture. Editors must create a public opinion atmosphere that represents the dominant direction of culture through cultural selection and check-up activities. Third, information integration: the backbone network controlled by editors is a brand-new and unique integrated media that combines the characteristics of traditional media such as newspapers, radio and television, which determines that editors in the network age also have the integration characteristics of editing, collecting and filtering information. Generally speaking, the characters, images, sounds and data manuscripts entering a specific media editing system are more or less disordered and poorly organized (or called entropy or disorder) in terms of novelty, quality, internal structure, existing form, language logic, characters, graphics, audio and video, data manuscript elements and standardization. Only in the editing process of specific media can the disorder of information and knowledge be minimized and the order be maximized. ⑵ The proliferation of network information requires the gatekeeper to have sufficient integration ability and selection ability. Editors should screen and integrate information resources with forward-looking thinking, dynamic analysis and multi-level, multi-angle and personalized methods to provide more professional and systematic information services for the audience. Throughout the ages, the editing activities of editors have distinct social and cultural characteristics-combing social culture, constructing social culture and inheriting social culture. Especially in today's information explosion network era, the editor plays the main role of "total series, total synthesis and total control" in the process of information dissemination. ⑶ Facing a huge information ocean without boundaries, editors in the network age must integrate and construct information, provide valuable information for audiences at all levels, open up a green space for information dissemination, realize the organic balance of information, and achieve the harmonious unity of quality and quantity. Editors are responsible for reviewing manuscripts, processing, selecting and reorganizing information to meet readers' reading needs. Editors should use network technology to guide the audience to accept new reading and consumption methods, provide strong support for enriching people's spiritual and cultural life and meeting people's different cultural needs, and lay a solid foundation for cultural innovation. Fourth, knowledge innovation: the soul of editing. Internet reflects the reflection and innovation of tradition, and it is the product of innovative thinking. As an editor in the digital age, we must have a sense of innovation. Innovation is the "nature" of editors and the lifeline of editing activities. There is no point in editing activities without any innovation. Mr. Lu Xun once compared cultural development to "the water of the Yangtze River, which is unstoppable. If it can be stopped, it will become stagnant water, and even if it does not dry up, it will be corrupt. " Editorial work can't maintain the status quo, and it must be constantly innovated to keep moving forward. In the Internet age, where information is growing geometrically, editors are required to pay close attention to all kinds of relevant information, give full play to the function of "filtering", constantly "intellectualize" the absorbed information effectively, keenly grasp the pulse of the times through the complicated information surface, grasp the most core and essential things, and analyze relevant information extensively on this basis, and constantly introduce their own opinions and topics. Editors construct, integrate and process information according to the needs of the audience and the principles of communication, and integrate and optimize spiritual products, thus bringing vitality to cultural communication and realizing aesthetic transcendence, development and innovation of the original cultural information. Editors should pay attention to innovation when choosing to process cultural information: first, highlight the characteristics in content and have a clear purpose; Second, the form should be novel and unique, so as to optimize the information. Innovations in content and form complement each other and rely on each other. In addition, we should optimize the overall structure of cultural products, maintain the reasonable structure and proportion of social cultural products, create innovative products, and obtain the best communication effect. Editors are the defenders of cultural dignity, the backbone of cultural inheritance and the gatekeeper of publishing quality. They should strengthen their own innovation ability, seize the opportunity, spread the fire of truth, carry forward the value of truth, create more and better products and meet the needs of the audience. 5. Professionalism: The arrival of the basic network era of editors and gatekeepers not only brings new media era and new communication views, but also brings new warnings to the role of gatekeepers. Gatekeepers are not only users of technology platforms, but also pioneers of information humanistic values. The role of editors in cultural communication cannot be underestimated, which is not only an important task entrusted by the times, but also an objective need for editors to continue to inherit civilization, spread advanced culture and build a harmonious culture. In the network era, the text that editors face is not only a simple text symbol, but the whole cultural information environment. Therefore, editors, as the gatekeepers of cultural communication, should take people-oriented at any time and under any circumstances, take meeting the cultural needs of the people as the starting point and the foothold, and establish a new editing concept. The quality of communication content in the digital age largely depends on the quality of editors. As a "gatekeeper", editors must improve their own quality and make editors and audiences harmonious and unified. Editors in the network era should adapt to the requirements of the new era, keep pace with the times, blaze new trails, improve their comprehensive qualities such as boldness of vision and ability, and adhere to the spirit of "taking ideals as the south needle and justice as the beacon" as Mr. Zou Taofen said, and be good gatekeepers before cultural products enter the market. If editors and publishers want to modernize, they must have a strong sense of openness, tolerance, criticism, competition and pioneering, be brave in struggle and enterprising, and dare to take the road that predecessors have not taken. Editors must have Marxism–Leninism's theoretical level, be familiar with the Party's line, principles and policies, have political sensitivity and awareness of the overall situation, and should also have the theoretical literacy of news dissemination. In addition, editors should have good professional quality, the ability to distinguish and screen information, and the comprehensive application of multidisciplinary knowledge, and finally perform the duties of checking and guiding.