Fashion is back! 2022 International Fashion Week Offline Show Cloud Experience

Every February-March, major brands will release autumn and winter collections during the "Four International Fashion Weeks" in new york, London, Milan and Paris. With the gradual recovery of the vitality of fashion week in the post-epidemic era, major brands have returned to the offline physical show to present us with wonderful "art and drama" under the epidemic.

With the pace of fashion, major brands have stood on the runway of fashion week. I chose five classic shows: LV, Prada, Dior, Gucci and Balenciaga. Let's take a look at what autumn and winter in 2022 can bring us:

0 1. louis vuitton

"Louis Vuitton Dream House"

LV released the last LV collection designed by the late Hablot, the artistic director of men's wear, in Paris Men's Wear Week. With the theme of "Louis Dream House", Lu created a dream house in Carreau du Temple, a temple market in Paris.

Magician, cloud, angel's wings ... blur the boundaries, represent infinite possibilities, skillfully combine fashion tailoring with flamboyant colors, and present unconstrained creativity.

The theory of "seeing the world with children's pure eyes" inspired Virgil to create this series, subverting the tradition, changing the traditional dress code to customize clothes, and reinterpreting them by collage, which is also the most romantic and dreamy farewell Virgil brought us.

02. Prada

"A stage full of psychedelic drama"

The Prada Fall/Winter 2022 series show is located in the deposit hall of Prada Foundation, and was jointly created by creative directors miuccia prada and raf simons.

Being in it is like watching a wonderful opera performance, and the whole space has become a brand-new stage full of scenes. The entrance channel of the model will remind people of the scenes of science fiction films such as 200 1 Roaming in Space and Gattaca. Olive-colored seats are arranged neatly, just like a grand theater, with each model shuttling through a tortuous space and yellow lights behind him.

The autumn and winter series of 2022 designed by miuccia prada and raf simons is a commemoration of life and daily life, paying attention to every moment and reflecting the fascination with human nature. Culture has been passed down from generation to generation from the past to the present, and finally formed a unique history of women.

03. Dior

"The most beautiful Seine"

On the runway of Dior's autumn/winter collection in 2022, the scene of the winter morning of Pont Alexandre III was recreated live, in order to pay tribute to the brand founder Mr. Chiristian Dior. In this series commemorating Dior's 75th anniversary, Mr. Dior's favorite Linglan pattern is widely used.

With ethereal singing and French chanting as the background sound, this show takes us back to Paris in the 20th century. Kim Jones reinterprets the brand classics, which makes us feel the overlap between reality and history. It is also a new poem written by Kim Jones for Dior.

04. Gucci (brand name)

Mirror magic space

Gucci 2022 autumn and winter fashion show named "Exquisite Gucci" was held at Gucci Center in Milan. This time, creative director Alessandro Michele once again performed his creative magic. Based on the magic mirror described in the literature of reflective optics in17th century, he created a unique and wonderful world of Alessandro Michel through a mirror wall, and presented a series of brand-new exquisite Gucci multiple fantasies between light refraction.

The models shuttled through the mirror show and were in the magic mirror of fantasy atmosphere. Texture distortion, color mix and match, and hollowed-out superposition have all become the ways for Baroque mirrors to create a fantasy world. The vertical lighting design on the runway makes the colors of the clothes bright, which increases the sense of experiment and technology of modernity, and also emphasizes the sense of vitality of sports elements this season.

05.Balenciaga

"the end of the world"

Balenciaga)2022 winter collection begins with a 360-degree glass protective screen, creating a snowstorm on the spot. Unlike other designers who show their dreams in Hanfu, Demna, the creative director of Balenciaga, is good at telling the "nightmare" of fashion.

The Georgian designer replaced the people immersed in the bright reality with an artificial snowstorm and an apocalyptic disaster: those who wrapped their bodies with wrapping tapes, those who used towels to keep out the cold, those who used garbage bags to carry their luggage, and those who wore broken skirts ... They strolled in the snow, accompanied by dvorak's Slavic dance music.

In recent years, in Balenciaga fashion show, Demner always issued a prophetic warning to the audience. Nowadays, people are worried about the environment, society and politics. Where will the fashion industry go? Balenciaga survivor tribe wore stilettos and high boots and made desperate progress in the snow.

I hope the epidemic will end as soon as possible, so that we can go to the scene to experience this fashion trend. More exciting programs are welcome to share.