Please put forward some reasonable suggestions on the protection and inheritance of intangible cultural heritage.

Adhere to the historical value of traditional culture is higher than economic value.

Event marketing, expanding publicity

Tailor-made derivatives to improve service level

Seek cross-industry cooperation

Expand the participation of tourists.

Culturally:

1. Insist on protecting the authenticity of intangible cultural heritage. It is the unshirkable responsibility of every inheritor to truthfully reflect the connotation of cultural heritage, and protecting the authenticity of cultural heritage is the foundation of our foundation.

2. Combination of inheritance and innovation. If anything wants to be strong, it must have the ability to innovate and conform to the law of social development. The protection of intangible cultural heritage can not only stay at the level of inheritance, but also pay attention to the innovation of form, so that it can conform to modern values and aesthetics on the basis of retaining the original culture.

Government:

Actively support in all directions and do a good job in supervision; Severe punishment measures for destruction and over-exploitation are the backing of protecting intangible cultural heritage. Only by establishing a complete protection system can cultural heritage not be destroyed at will. Cultivate inheritors. The government can start with education and set up special folk art schools all over the country to train talents; Promote intangible cultural heritage into the campus and classroom, so that more students can understand and protect intangible cultural heritage. Attach great importance to the general survey of intangible cultural heritage, and gradually establish a cultural heritage protection database to better protect China culture.

The above is from my graduation thesis. Please accept it if you agree ~ ~