Traditional Culture Encyclopedia - Traditional customs - Responsibilities of corporate culture ambassador
Responsibilities of corporate culture ambassador
A. Cultural spokesperson: Become a cultural spokesperson and set an example to practice the company culture.
B. Cultural communicators: emphasize culture and use opportunities such as training and meetings to spread corporate culture.
C. cultural guardian: the guardian of corporate culture, fighting and judging all behaviors that violate values.
D. Cultural builder: cooperate with cultural matchmakers to implement corporate culture work of the Group headquarters and cultural stations, including but not limited to landing planning; Cooperate with cultural matchmaker, campus director and principal to customize the team culture landing plan; Cultural notes: call on teachers to actively contribute, pay attention to the stories of outstanding people around them, and set a benchmark; Cultural activities: assist in organizing cultural ceremonies and activities of the unit and implement various incentive measures.
(2) The corporate culture ambassador is the messenger who represents the company or enterprise to promote corporate culture to other enterprises. Let more and bigger enterprises understand the purpose of this enterprise, expand the road of enterprise cooperation for them, and achieve win-win cooperation and become bigger and stronger.
③ Corporate culture or organizational culture is a unique cultural image of an organization, which is composed of its values, beliefs, rituals, symbols and ways of doing things. In short, it is all aspects in the daily operation of enterprises. It includes cultural ideas, values, enterprise spirit, moral norms, codes of conduct, historical traditions, enterprise system, cultural environment, enterprise products and so on. Among them, values are the core of corporate culture.
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(1), corporate culture includes three levels:
First, the surface layer of material culture is called the "hard culture" of enterprises. Including factory capacity, factory appearance, machinery and equipment, product modeling, appearance, quality, etc.
B, the intermediate level of institutional culture, including leadership system, interpersonal relationship and various rules and regulations and disciplines.
C, the spiritual culture of the core layer, known as "enterprise soft culture". Including various codes of conduct, values, corporate group consciousness, staff quality and fine traditions. It is the core of enterprise culture and is called enterprise spirit.
② The characteristics of corporate culture are as follows: uniqueness; Inherit; Compatibility; Human nature; Honesty; Innovation.
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