What are the common modes of e-commerce platforms?

The most common classification modes of e-commerce platforms are B2B, B2C, C2C, O2O, C2B, B2B2C, etc.

1, B2B platform

Enterprise to enterprise

(

business

arrive

Business)

Business-to-business e-commerce, that is, enterprises exchange products, services and information through the Internet. Generally speaking, the supply and demand sides of e-commerce transactions are merchants (or enterprises and companies), who use Internet technology or various business network platforms to complete the process of business transactions. These processes include: publishing supply and demand information, ordering and confirming orders, payment processes and issuing, transmitting and receiving bills.

2.B2C platform

office to customer

(business

arrive

Customer)

B2C mode is the earliest e-commerce mode in China. There are many B2C e-commerce websites, such as JD.COM Mall, Tmall and Store 1.

Although the data shows that the traffic growth rate will slow down in 20 13 years, it still can't stop the sustainable development of B2C. B2C platform is still the primary goal for many enterprises to choose online sales platform.

3.C2C platform

From consumer to consumer

= (consumer

arrive

consumer

C2C)C2C is a user-to-user model, and C2C e-commerce platform provides an online trading platform for buyers and sellers, allowing sellers to offer online auction of goods on their own initiative, and buyers can choose their own goods for bidding.

C2C has been very popular in recent years. Individuals can try Taobao, pat and so on. It is best for enterprises not to get involved in this muddy water. After Tmall became independent, the gap gradually widened, and B2C will continue to be brilliant.

4.O2O platform

O2O= (Online

arrive

Offline) is a new e-commerce business model emerging in recent years, which combines offline business opportunities with the Internet and makes the Internet the front desk for offline transactions. In this way, offline services can attract customers online, consumers can screen services online, and transactions can be settled online, which will soon reach scale.

5.C2B platform

C2B = customer

arrive

Business)C2B is an e-commerce model, that is, the consumer-to-business model, which was first popularized in the United States. The core of C2B mode is to form a strong purchasing group by aggregating scattered but large numbers of users, thus changing the weak position of users in one-on-one bidding under B2C mode and allowing them to enjoy the benefits of buying goods at the price of big wholesalers.

6.B2B2C platform

B2T2B (business

arrive

third

gathering

arrive

The essence of business is that SMEs rely on public platforms provided by third parties to conduct e-commerce (such as Alibaba, global sources and Directindustry platforms). Real e-commerce should be a professional third-party service platform with strong service functions, openness and fairness. It can run well in the three core processes of information flow, capital flow and logistics. The goal of the platform is to build an efficient information exchange platform for enterprises and create a good business credit environment.

Other e-commerce platform models include: ABC, B2M, M2C, etc. , has not been fully scaled in China.