Help me compare zarahem mango, is it a grade, and what are its characteristics?

These three brands belong to FMCG clothing brands, and they are the top three clothing manufacturers in their own countries. The three brands are only responsible for design and marketing, and the production links with low added value in the middle are handed over to the processing plants with low labor costs for production. Therefore, although the price is lower, companies operating brands can also get higher profits and added value from it.

Grade problem: from medium to high and low grades, it depends on the types of corresponding consumer groups. If consumers have higher incomes and can afford brands such as LV and Chanel, then these three brands are low-end. If consumers' income is low, these three brands may be mid-range.

The fabrics and workmanship of the three brands are average, but the design will copy or imitate some first-line big-name design elements, so it is more fashionable and globally synchronized, taking a few routes while stocks last. In terms of price, H &；; M is the lowest (T-shirts 99 to 249), and ZARA is similar to mango (T-shirts 199 to 399).

ZARA: the leading brand of fast fashion mode.

ZARA is a subsidiary of Inditex Group in Spain. It is not only a clothing brand, but also a chain retail brand specializing in ZARA brand clothing. ZARA, 1975 was founded in Spain and belongs to Inditex Group, ranking third in the world and first in Spain. It has set up more than 2,000 clothing chain stores in 56 countries around the world. ZARA is deeply loved by fashionable young people all over the world. Excellent designs of designer brands are cheaper. Simply put, it is to let civilians embrace high fashion.

ZARA puts out about 12000 kinds of fashions a year, and the number of each fashion is generally small. Moreover, each store usually has only five items in stock, which is a diversified small business model. The time from design to putting ready-made clothes on the counter is generally only 12 days. ZARA chain stores launch new products every week, and all products in its clothing stores must be updated every three weeks, and all stores around the world can be updated simultaneously within two weeks. In the highly competitive clothing sales market, ZARA is based in Europe and looks at the world with its super-speed, multi-variety, small batch and integrated production and sales. Its success is worthy of analysis and reference by people in the industry.

Usually, as soon as the latest designs of some top brands are put on the counter, ZARA will quickly release fashions that are very similar to these designs. This design method can ensure that ZARA keeps up with the fashion trend. In Europe, ZARA pays tens of millions of euros in infringement fines to those top brands every year. ZARA did not give up this design pattern because of this. Obviously, the profit earned from it is far higher than the fine.

H & ampm: The largest clothing retailer in Europe provides fashionable and high-quality products at the most favorable price. The company boasts that its stores will replenish the products that consumers need most at present.

Heines Morris (Hennes &; Moritz, referred to as H &；; M) was founded by Erling Persson in V ster s, Sweden on 1947. H & ampm is a fashion company from Sweden, which has branches in many countries in the world, including Europe and the United States, and is famous for its low price and good quality. Today, Haines Morris sells clothes, accessories and cosmetics in more than 500 specialty stores around the world, with more than 50000 employees. Unusually, H &；; M doesn't have his own factory, and he maintains cooperation with more than 700 independent suppliers in Asia and Europe.

The company believes that parity can enable consumers to go to the store to buy new products every year or even every season. This strategy is most attractive to 15 to 30-year-old female consumers, who once owned it, not forever, hoping to catch up with the fashion at any time.

Mango: Mango's clothing not only focuses on the modern metropolis, but also takes the design premise of being suitable for the public and easy to match. With ZARA, h &；; M are all direct stores, and MNG has 75% franchise stores, so the quality is uneven.

MNG (Mango) is an international fashion design company in Spain, which has always been positioned to decorate modern urban women with the latest trends, its own personalized design and acceptable prices. MNG (Mango) quickly conveys the image language of Spanish fashion, giving fashion women who love fashion and trends a brand-new and unique beautiful choice. At present, Mango has opened 1 135 stores in more than 90 countries including North America, Middle East, Latin America, Asia, Africa and Europe.

From the globally consistent window design adjusted according to the festival to the display after entering the store, the pleasure of shopping can be immediately ignited; Coupled with the rapid delivery system of weekly replenishment and adding new products every other week, your popularity will definitely catch up! Of course, the complete and exquisite catalogue and considerate membership system closely equate mango with fashion, trend and innovation. Mango will always satisfy consumers with parity, texture and design, while enjoying the perfect treatment of respect.

These three brands are all in Changchun, while ZARA is in H & stores in Europe and Asia; M There are no shops (there are two in Shenyang: located in Hall C of Joy City, Taiyuan North Street and Zhongjie Street, Heping District), and Mango is located on the 4th floor, Block A, Zhuo Zhan Times Square, Chongqing Road 1255, Chaoyang District (near Xi 'an Road).

Other brands of the same grade: TOPSHOP in Britain (I like it very much, there is no store in China), and C & ampa (with H &；; M is about this price), the largest clothing chain brand in the United States, GAP (not very popular)