What is the meaning of commodity culture?

Advertising culture is a subculture subordinate to commercial culture, and contains both commodity culture and marketing culture. Commodity itself is a kind of cultural carrier, culture spreads through commodities, and commodities proliferate through culture. The essence of commodity culture is the cultural added value shown in the process of commodity design, production, packaging, decoration and its development, which is the dialectical unity of the spirit of the times, the spirit of the nation and the spirit of science, and the dialectical unity of the function of the use of commodities and the aesthetic function of commodities. It is the core content of advertising culture. Marketing culture refers to the cultural concept as the premise, to cut close to the psychological needs of people, spiritual temperament, aesthetic interest as the principle of marketing art and philosophy, it is the centralized form of advertising culture, commodity culture through the realization of marketing culture and the ultimate realization. Advertising culture is characterized by obvious popularity, commerciality, nationality and era. Certain cultural traditions, beliefs and values to a large extent influence the psychology and behavior of business operators and consumers, thus affecting the advertising activities of various countries. International advertising is a cross-border, cross-cultural form of commodity marketing publicity, which faces not only the language conversion problem, but also the problem of not simply copying and pasting other people's good advertisements. Compared with domestic advertisements, international advertisements have to face the differences in language, tradition and custom, laws and regulations, education, natural environment, religion and economic conditions. To overcome socio-economic and cultural barriers, it is necessary to "the more the world the more national".