What are the steps of seo website optimization?

First of all, the structural components of the website

Site optimization first needs to locate the site, determine the target user group of the site, and hope to attract users from which search engines to visit. These need to be given priority. Efficient method, you can choose a good website template that meets SEO standards, and use a good template, which is conducive to search engine crawling and can optimize your website with half the effort.

Second, the positioning of the main keywords of the website

Search engine optimization is to optimize the keywords of the website, so we must first determine the keywords of the website and choose the keywords that best meet the user's search habits. At the same time, it expands key words, such as product performance and regional function, and forms long tail words.

Third, do a good job in station optimization.

The TDK of the site should be clear, and the title label should be considered emphatically, so as not to cover too many keywords. Optimizing the layout of internal links is mainly reflected in the layout of keywords in the article content. At the same time, it is suggested that the publishing time of the article details page should be accurate to the second, and the recommended article section on the right should also be done well. At the same time, the opening speed of the website must be optimized as soon as possible, which can effectively trigger Baidu algorithm to weight the website.

Fourth, update the articles on the website regularly.

Search engine optimization websites need to adhere to the original article content, and writing articles must be related to professional websites, especially the original article content must reach at least 80%, and other 10%-20% can be pseudo original.

Fifth, do a good job in external chain optimization.

In-station chain and out-of-station chain are equally important, especially the outer chain. A good external link can effectively improve the weight of the website and better bring traffic optimization to the website. Moreover, the strategies to effectively optimize the outer chain include diversification of anchor text (the anchor text plays a great role, but it will change appropriately, which is the same), regular updating of the outer chain (there are peers, and related outer chains are replaced), and diversification of link sites (link objects should be diversified).