Traditional Culture Encyclopedia - Traditional customs - Design emphasis and style recommendation of exhibition hall
Design emphasis and style recommendation of exhibition hall
Five key points in exhibition hall design
1. The basic exhibition hall should be arranged in the most eye-catching and convenient position in the exhibition area. What is the spatial organization between exhibition halls? The systematic, sequential and selective display and visit should be guaranteed.
2. The exhibition content of the temporary exhibition room needs to be changed frequently, and it should be set separately in the design and designed as large as possible.
3. According to the nature and scale of the exhibition content, determine the layout of the showroom. When the whole exhibition content is a complete system, it is required that the exhibits between each part and within each part are connected in turn and displayed continuously, generally in a single-line display mode; When the whole exhibition consists of independent parts, and the exhibits of each part do not require a clear order, they can be displayed in parallel, generally using multi-line display.
4. Large and medium-sized exhibition halls should have lecture halls, which are close to the showroom and relatively independent.
5. The exhibition hall should be simple and unpretentious, and don't pretend to be the owner, so as not to affect the display effect.
Design style recommendation of exhibition hall
First, architectural style.
That is, the exhibition hall is designed as a space characterized by architectural forms. The architectural style is characterized by clear lines, simple colors, insightful modeling and tough modeling, which can quickly impress the audience. This style is common in the booths of real estate developers, and it is also designed as a production workshop in some industrial product booths.
Second, the nihilistic style of props
That is, the props such as cabinets, tables and shelves bearing exhibits are regarded as the effect of optical illusion; Or show the exhibits as multimedia, instead of directly showing the real thing. This creative design, which makes full use of new materials, new processes, new coals and new technologies, can not only fully preserve and display the unique shape of the booth, but also make the audience feel novelty and mystery when visiting the exhibits. The strong contrast between the illusion visual sense of props and the materialization visual sense of exhibits makes the illusion and reality form visual alternation, which gives people the guidance of fashion trends.
Third, international style props.
In other words, the booth is mainly composed of the metal structure frame of the international standard device, the standardized and standardized light aluminum alloy display frame, and the composite plate combined display layout. It is a typical modernist international style and is often used in small display design. It has the advantages of layout, disassembly, storage and transportation. Commonly used booths include K8 series, three-way plug-in and ball joint booth system. Usually, exhibition companies operate and cooperate in the form of leasing. The disadvantage is that the form is single, the shape is dull, and there is no unique visual personality of the booth.
Fourth, the unified style of image.
That is to say, the CIS strategic image of exhibitors, as a unified symbol, is used in the display design of all international and regional exhibition activities that exhibitors participate in. Some large brand enterprises have their own standardized characters, fonts, colors and other corporate image elements and special structure props. When they participate in a series of exhibitions at home and abroad, they all require exhibition designers to design booths within the framework of their corporate cultural image to highlight the unique personality image of the enterprise. This unified image style display design can strengthen the audience's visual memory of corporate cultural image.
Five, return to the natural style
Incorporate the concept of advocating nature and returning to nature into the exhibition design creativity, so that the booth space is filled with a harmonious and warm atmosphere between man and nature. This kind of booth design, which is often used in tourism, mainly simulates the real scene, which will make people feel like they are in a fairyland, bring the audience closer and deepen their impression of the booth. Driven by the current social values that advocate the concept of green environmental protection, more and more exhibitions present a design creative style that returns to nature.
Six, high-tech style
It not only makes full use of contemporary advanced scientific and technological achievements, but also enhances the expressive force of the exhibition. High-tech is born in every era, and there are exhibitions using advanced technology in exhibitions and expositions at the forefront of advanced civilization in the exhibition era. From materials and techniques to new media, computer digital technology, laser modeling technology, audio-visual large (multi-screen) technology to every page and every link of the exhibition, these creative designs have become the fashion and pursuit of some designs, forming a new style.
VII. Lifestyle
That is to say, the realistic small environment scene layout design is adopted to achieve the effect of "immersive". So that modern enterprises have many series of products, which are also displayed in a booth during the exhibition activities. When designers show their designs here, they often force the booth into a realistic scene layout. Such as indoor scenes of household appliances, bedroom scenes of furniture series, kitchen scenes of tableware series, bathroom scenes of sanitary ware series, etc.
Exhibition hall design is an important work to reflect the exhibition function. We should understand that the ultimate goal of the exhibition hall is to achieve the exhibition effect, so the design of the exhibition hall should focus on this goal. In addition, influenced by the new international trend, the design style of the above exhibition hall is the direction for us to learn from and innovate.
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