How did Tik Tok's tens of millions of online celebrities become popular?

How did these Tik Tok talents become popular?

Starting point of popularity: one person and one famous song.

Judging from the changing trend of the number of fans, all three Tik Tok talents have a stage of slow growth in the number of fans, and then they begin to grow rapidly. And the starting point of this growth is their explosive masterpiece.

LIGO O3O: On the evening of May 24th, she released a video and sang a song "Different Singing Method" with a unique voice. Then this video became a hit. Up to now, it has been played more than 65.438+0.9 billion times, with a total of more than 65.438+0.6 million likes. Brother M: On the evening of May 29th, I released a video and sang "My General". Up to now, the video has been played more than 290 million times and accumulated more than18.8 million likes. Modern Brothers: Modern Brothers, formerly known as Liu Yuning, is the lead singer of the "Modern Brothers" group, and has accumulated a certain popularity in YY before. In the video released on June 4th, a cover of "Tell the Truth" was played more than 65.438+0.2 billion times, with a cumulative praise of more than 8.5 million. Observing these three talented people, they all became popular through their covers, and their videos also showed two characteristics:

In the selection of songs, the melody has a strong sense of rhythm, the lyrics are easy to understand, and the chorus is sung directly. People are equipped with grounding gas, and people have conflicts. In particular, Brother M and Brother LIGO o3o are the contrast combination of "husky and vigorous" voice and "sweet and lovely" appearance. Speed of popularity: From100000 powder to100000 powder, it only took her 22 days.

After the launch of the video, the number of fans of the three talents showed a rapid growth. The daily flour increment is at the level of100000, and the maximum flour increment of three people per day exceeds 654.38+00000. The highest is Li Ge o3o, which increased by more than 2.2 million on May 27th.

Although Li Ge o3o has a high powder count, she is not the fastest. According to the headline index, it was found that Brother M got 5 million fans the fastest. From May 26th, the number of fans exceeded 6.5438+million, and on June 6th, the number of fans increased by 654.38+ 000 times, which took only 26 days.

Observing their popularity, the headline index has two findings:

20 million fans is a hurdle. After the number of fans reached 20 million, the explosion bonus of masterpieces basically disappeared, the mechanical inertia of powder rising began to weaken, and the speed of powder rising began to slow down. The number of fans wants to reach 20 million, which can not be achieved by just one explosion. The number of fans has reached 20 million, and it is necessary to continuously produce explosive content, which is the most typical of Modern Brothers. Different from Brother Li o3o and Brother M, the highest number of fans in a single day of Modern Brothers is not brought by the famous novel Tell the Truth. From June 5th to June 19, in about two weeks, Modern Brothers covered many popular music such as The Jill, Love You and Empty Space. And almost all of them are explosions, with a single broadcast volume of more than 50. Popular confusion: how to break through the people's design on the basis of insisting on people's design?

After experiencing the explosive growth of the number of fans, although the number of fans is still growing, with the expansion of the fan base, the growth rate of the number of fans began to decline.

It was also after the number of fans soared that Tik Tok people began to have a demand for cash. And if you always insist on the video content form of cover, the space for realizing it will naturally be affected. At this time, many talented people in Tik Tok began to choose other content forms, such as dancing, joking, sending daily messages and so on. But it remains to be seen whether fans will pay in this form.

After popularity, how to persist in and break through popular design is also an urgent problem to be solved. The symptoms of the problem appeared before the explosion. For example, Li Ge o3o became popular by singing, but before it became popular, the headline index found that the number of fans of Li Ge o3o had dropped for several days. Observing the videos released by Li Ge o3o during that period, it is not difficult to find that the videos of Li Ge o3o during that period were mainly dance, until the cover of "Singing Alternative" became an instant hit.

Existing personas may hinder the prospect of commercialization, and new personas will slow down the growth of fans. After becoming popular rapidly, many talents in Tik Tok encountered Zhang Tie-Lin-style problems, and it was difficult to break through the image of "Emperor Ama".

However, this problem is not unsolvable. For example, Eric Wang in "Can't survive", which came out this year, is a typical case. With superb performance, he completely completed the transformation from "Sekitani Kamiki" to "Power School".

The powerful people in Tik Tok believe that after more attempts, they can also make a breakthrough on the basis of the current staffing.