What are the three levels of product symbology?

The three levels of the product symbol system are indicator symbols, symbolic symbols, and formal aesthetic symbols.

1. Indicative symbols: Indicative symbols indicate that there is some connection or causal relationship between the medium and the referent object.

In designed products, signifiers help consumers interpret the product's make, materials, construction, and use.

2. Symbols: Symbols indicate the social and cultural significance of the product. Symbols in design bring high added value to the product.

3. Formal aesthetic symbols: Formal aesthetic symbols refer to symbols that express formal beauty such as proportion, rhythm, symmetry, unity, and harmony.

Extended information: The symbolization process of product system design: The process of realizing product functions is the process of transforming the product symbol system from the surface structure to the deep structure.

Any product system must start from different objects, establish certain structural connections between the objects, and produce determined results through this connection. The system process is object (element) - internal connection (structure) -

-External connection (function), function is the result of the simultaneous action of elements and structure.

This process is exactly the process of symbolization of human consciousness. The symbol system also functions through the interpretation of related objects (media related objects and object related objects). The explanation is that the semiotic system is based on media related objects and object related objects.

function expression.

Contrary to the process of symbol interpretation, the process of product symbol system formation is the transformation from deep structure to surface structure. That is, in the design process, the functional goals of the product are often determined first, and the structure and elements of the product are second.

For example, when designing a wooden chair, you should first determine the functional goals of the product based on the user and the use environment; secondly, determine what structure and elements to use, that is, the design plan.

The factors to be considered in the design plan include structural relationships such as shape, structure, and connection, and element characteristics such as materials, craftsmanship, scale, color, and ergonomics. Changes in structure and elements can diversify the plan. The process of system design is

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