Traditional Culture Encyclopedia - Traditional customs - 6 Anchors share various practical methods for making money through live broadcasts (which types of needs in Maslow’s theory are used and live broadcasts
6 Anchors share various practical methods for making money through live broadcasts (which types of needs in Maslow’s theory are used and live broadcasts
Maslow's theory divides human needs into five levels from low to high like a ladder: physiological needs, safety needs, social needs, esteem needs and self-actualization needs.
These five needs are progressive. This level mainly includes the basic material needs required for people’s lives, including: breathing, water, food, sleep, physiological balance, etc., and also includes what people often call food, clothing, housing and transportation.
In this sense, physiological needs are the primary driving force for people's actions.
Therefore, as long as you can meet people's needs on Douyin, the number of views and the speed of transmission are not a problem at all.
As the saying goes, food is the most important thing for people.
After the core data such as playback volume and forwarding volume increase, online traffic can be monetized and people's curiosity can be used to attract offline traffic.
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