Marketing practical training experience sample three articles

#Experience # Introduction Practical training is the abbreviation of practical training of vocational skills, refers to the teaching process of vocational and technical application ability training for students under the control of the school state, in accordance with the laws and objectives of personnel training. The following is None For you to carefully organize the marketing practical training experience experience sample three, welcome to read.

Part I marketing practical training experience experience essay

The two-week sales training is over, I learned a lot of knowledge in the classroom simply can not be learned in the two-week practical training, benefited from a lot. Now I will do a summary of the work of the two weeks of practical training. But when I received the news of the enterprise training, the first feeling is exciting, because for a school student, the first class as a unit into the enterprise to participate in real work training, real contact with the work of the community, really deal with the customer, it is not easy, rare opportunity.

In order to better adapt to the outside, social work, in the out of practical training, in the school to participate in a short training, although this short training does not involve much work skills, work requirements, but has developed our teamwork ability, this training allows us to quickly form a group, reflecting the unprecedented unity of our group, the reaction ability of the class students and emergency response capability of the class.

Only one night and one morning, we in the teacher and the person in charge of the enterprise's guidance and arrangements, we quickly do a good job of grouping, the staff of each store arrangements and into the store to work on the preliminary work. The next step is to formally enter the workplace, began a two-week practical training the main part of the work.

By arrangement, I was assigned to the xx University near the xx point of sale. Here we will carry out a period of seven days of work, our work is to ensure that the xx company's purchase signing activities can be a complete success, we are responsible for assisting xx stores to help xx neighborhood residents to understand the activities, and lead them to xx stores to buy the machine, to participate in this activity.

In this work, our specific work is to xx store near the distribution of flyers, posters, set up a consulting desk for customers to explain and intercept customers.

In these days of work, let me know the actual work and the theoretical knowledge learned in school there is such a big gap, a lot of theoretical knowledge is just a foundation, the reality of the action of the need for theoretical knowledge is very little. In the reality of the work, in addition to theoretical knowledge, more is the need for practical ability and skills, such as: how to explain, how to use the words, tone of voice and customers to explain, communicate; how to go while handing out flyers while explaining how to deal with the eyes of the passers-by and language and so on.

In this practical training process I learned how to contact with customers, how to understand the needs of customers, how to convey the purpose of this activity to consumers and adapt to some of the capabilities of the community, the activities of the process has a more detailed understanding of the reality of the community to have a closer understanding. Of course, this practical training also allows himself to learn the theoretical knowledge has a time certification, no longer blindly thought to follow the theory, rote memorization, know how to use the theory combined with the practical, theoretical and practical combination.

Part II Marketing Practical Training Experience Sample

The two-week sales practical training class drew to a close this week. As a marketing student in the College of Economics and Business Administration, I attach great importance to this practical training course, and in this sales practical training has gained a lot of valuable knowledge in the textbooks and life is not easy to get. Although the class period from the teacher to learn a lot of successful enterprises marketing methods, but through this practical training, y feel their own short-sightedness, and through the practical training courses to open up horizons, improve marketing potential.

In the first class, Mr. X made a brief introduction to the practical training and the arrangement of the practical training course, the class was divided into five groups of five students, each group completed six thematic projects. Our first thematic project information is the industry market analysis, in the analysis we need to collect a lot of relevant information in accordance with the industry market status, competitive landscape, consumer behavior analysis and other aspects of the analysis of the industry market, in the specified time we need to write the investigation report and the results of the analysis of the form of PPT presentations to explain to the class. After listening to the first lesson of the task arrangement, the whole class is boiling, each group is gathered together to discuss the selection of which industry market, each fist rubbing their hands, I believe that in this practical training class every student can show their hands, show their potential.

The first presentation of the results came, and each group went up to the stage in turn. The students on the stage made a novel PPT picture, the explanation is in place, the selected industry analysis is also different, there are hot pot, women's shoes, bread, communications and other industries, the list goes on and on, very exciting; the students under the stage to seriously learn from experience and put forward the question, the whole scene is hot and heavy, like a very unique debate, everyone is happy to enjoy it, and benefited a lot.

Through the first results of the report and the writing of the investigation report, the students were able to familiarize themselves with the completion of the subsequent thematic projects. In this I fully feel the power of the team, because the task is relatively large, group members are able to obey the leader of the division of labor, serious, quality and quantity to complete the group cooperation, which also ensures that the results of the report of the high quality.

The next project is SWOT analysis, which requires us to analyze the internal and external strengths and weaknesses of an enterprise's marketing environment in a coordinated manner, on the basis of our women's footwear industry, we selected one of the top ten brands of xx, xx in the young and fashionable crowd is quite famous, so we carried out a SWOT analysis of the success of the brand, which is a considerable challenge to us.

The third project was market research, which required us to create questionnaires. Previously in other courses I have been in contact with the design of the questionnaire, but through the teacher's explanation found that their understanding is really shallow. As a marketing student, this professional questionnaire must be of high quality, in which the header, body and tail need to be carefully analyzed according to the purpose of the survey to determine the order of the questions, the form is very careful. This makes me realize the charm of the marketing course, it seems simple things actually contain deep meaning.

The fourth and fifth projects are pricing strategy and positioning strategy, which we need to choose one of them to do a report, our group chose about xx and xx women's shoes commodity positioning strategy. This time the practical training class time we need to go on the real market research, we put aside their own ivory tower, into the reality. In the process of research, but also to realize the importance of positioning strategy for enterprises, on the xx and xx two shopping malls, due to the target market positioning is different, resulting in different product brands, prices, layout, preferential programs, thus targeting the consumer population has produced differences in the natural business situation, visibility and other aspects of the gap. The final project is a comprehensive analysis of an industry, a brand need to be analyzed in all aspects, which is also considered to be a summary report on the work we have done in the past two weeks.

Part III Marketing Practical Training Experience Essay

Marketing can be expressed as a social process in which individuals and collectives obtain what they need by creating and exchanging products and values with others. I learned about this social process through a week of study. One of the two days of market research made us find out the current trend of the eyewear market.

On the first day of the survey, we first formulated the assumption that health-oriented glasses as the main products of the general direction, but there are data and cases clearly show that the market demand for health-oriented glasses is not large and there are a lot of so-called green products have been introduced, as a competitiveness is very scarce. What's more, the investment capital for developing new products is too high and the return is not enough. Then, we turned our attention to the field of sports fashion - through the overall and itemized research on the eyewear market, we found that, macroscopically, the eyewear market is almost saturated to the point that the development of the trend, whether it is on the frame, the packaging has changed, but it is only a preliminary development, so the potential of the market is huge, and will undoubtedly bring a great deal of benefits to our products. Our products will undoubtedly bring business opportunities. Microscopically, our new products are with a certain technical content, which is not only in line with the psychological needs of the new era of human beings, but also in the technology and price leverage on the innovation. We used the internet to learn and find the information we wanted. This is also to develop my self-learning ability and the ability to collect and filter information.

After two full days of consulting, dissecting and cleaning up, comparing the contents of the sample catalog, categorizing and planning the contents one by one. From the market environment, market or product analysis, marketing goal setting, marketing strategy to the specific implementation of the program, every step of the way, the members of our group to discuss together; from the market research to update their own concepts, speculate on the market trend direction, to explore the existing and potential customer groups. The only unique insights belong to our own together into the plan.

During this period, we have also been elusive on the naming of the product and did not come up with a reason. In the end, we had to put it aside for the design of the poster and the packaging of the product.

People's needs and desires are the starting point for marketing activities, the so-called need is not to get some basic satisfaction of the feeling state. The so-called desire refers to the desire to get the basic needs of the specific satisfaction of the desire, which is one of the concepts we fully embodied in the marketing strategy. In the product strategy, we have measured the life cycle of the product, so as to make certain plans for the period of brand building, promotion and pricing. In the market introduction period strategy: in order to make the product into the market as soon as possible, the product marketing communication in addition to enhance the visibility of the brand advertising or public relations activities, to carry out promotions for consumers or access is very necessary.

Consumers are the home of goods, the key to the success or failure of the competitive activities of new products lies in the product's ability to adapt to the ever-changing consumer market environment, to meet the needs of consumers. With the healthy growth of China's economic construction, the public's standard of living is increasing. Consumption demand is no longer limited to "food and clothing", but more in pursuit of material or spiritual values. In the early eighties, material scarcity, any kind of new products, can open the sales; the mid-eighties, consumers began to pay attention to the quality of the problem, at this time, mainly to take the traditional product competition strategy, the competition market is in the gestation, but has not yet been formed; the end of the eighties, the beginning of the nineties, with the improvement of science and technology, product quality of the qualification rate, the production of similar products of the increasing number of enterprises. Especially joint ventures, foreign-funded enterprises and a large number of products and the emergence of diversified consumer choices, good quality products may become the winner. At this time, has produced the germ of a competitive market, but most companies are still mainly product competition strategy, supplemented by publicity competition strategy; into the mid- to late nineties, many companies with the scale of growth and growth, comprehensive quality management has penetrated into all aspects of production, consumers are also increasingly in pursuit of the value of the services contained in the product.

Now in the twenty-first century, we need both consumer recognition of the product technology or product packaging on the concept of fashion has changed a lot, and therefore we need our sellers in the concept of product fashion to meet the psychological needs of our customer groups, which is our new sports glasses to develop the market's main objective.

Market competition is full of variables, the marketing plan should be based on the marketing environment and marketing objectives of the enterprise, combined with the period in which the product to develop the appropriate marketing communication strategy, the application of a variety of promotional tools to the market, give full play to the short-term incentives and long-term cultivation of multiple tools of the integrated use of the product based on the present, the achievements of the future.

The one-week practical training in marketing has come to a successful end, and our hard work has been rewarded with the basic ability to use STP to segment, select, and position the market, the basic ability to use the 4P's of marketing to formulate a marketing plan, and the improvement of professional business English. Of course, the improvement of knowledge is still secondary, at least in this practical training, the teamwork ability to play to the fullest, division of labor - cooperation - completion. Each step is down-to-earth, until the completion of the defense, we are really relieved, but now look back, really benefited greatly ah! In order to be able to stand in society later, now the hard work is really worth it!