In the Internet age, how to use big data to help enterprises develop?

As a practitioner in the IT industry, big data and machine learning are my main research directions, and I am currently taking graduate students in related fields, so let me answer this question.

first of all, the current technical system of big data has matured, and it is currently in the initial stage of landing application, and the main landing application scenario of big data is the vast number of traditional enterprises, so big data technology is also one of the core technologies of industrial Internet. The development of enterprises mainly involves three aspects, namely product design, marketing and operation management, and all three aspects of big data will play a corresponding role.

in terms of product design, big data technology can feed back the development trend of the market in time, especially the development trend of the industry. Through the analysis of these data, targeted product design can be carried out, thus enhancing the market competitiveness of products. With the development of Internet of Things, big data and artificial intelligence, users will deeply participate in the design and production of enterprise products in the future.

in terms of marketing, big data analysis can accurately locate the target user groups, so as to formulate more efficient marketing strategies. This is one of the important landing applications of big data at present, and the recommendation system widely used by Internet companies is a common big data application. In addition, big data can further predict the future needs of users according to their usage habits and consumption.

in terms of operational management, the role that big data can play is also very obvious. At present, many Internet companies are adopting the operation mode of data-driven management, and the assessment of employees has gradually changed from simple workload assessment to work value assessment, while big data system is to measure work value and core. Therefore, through big data system, every employee can see his work value status in real time, which is of great significance for stimulating employees' work efficiency.

finally, there are three processes for enterprises to use big data technology. One is to build a perfect information system. The second is to build an Internet of Things system; The third is to build a corresponding big data team.