How to do a good job in gas station marketing or how to increase gas station sales

No matter what industry you are in, the oil sold by gas stations is your product in plain English. If you want to make money, to put it bluntly, it is to attract a large number of car owners to your gas station to refuel. This is the simplest idea. According to years of practical marketing experience and a large number of cases, how to do marketing for gas stations should first analyze four core issues.

1 Who is your customer-owner?

Where's your customer?-Where's the owner?

Knowing who and where your customers are, this step is how to attract car owners-how to expand customers.

How to complete the transaction when the customer arrives?

So how do gas stations do marketing? It's simple. If you are a local customer, then the property near you, because your customers are in the property, in the car 4S shop, in the car repair shop, in the car beauty shop, in the car wash shop, because your customers (car owners) will appear in those places, then you will directly cooperate with those places, that is to say, who has your customers? On which platforms? In which channels? Then you will find out who, which channels and platforms to cooperate with directly. In this way, you can attract car owners to your gas station from a lot of places. If you want to make money, you should attract customers first. If the customer doesn't come, how can we make a deal and make money?

The marketing of all products in any industry is the same idea, even the sales of real estate are the same. A large number of housekeepers can only introduce houses when they go to see houses, and they can only sell houses when they introduce houses. It is not difficult for gas stations to easily improve their performance within one month.

The marketing of gas stations is easy to do, and the specific operation is shown in the following figure.