How much does it cost to advertise in Tik Tok?

Tik Tok's advertisement belongs to prepaid competitive advertisement. Generally, the minimum prepaid official account is 10000 yuan (a service fee of 1200 may be charged), and the prepaid agent account is 5000 yuan.

There are no account opening fees, service fees and other expenses. Tik Tok advertisement belongs to bidding advertisement, and the following prices belong to the reserve price and do not represent the actual delivery price. The specific price should be adjusted in the background according to the targeted competition situation such as the industry to which your advertisement belongs and the delivery area.

payment types/methods

1, cpc (click): 0.2 yuan/time;

2.cpm (thousands of exposures): 4 yuan/thousands of exposures;

3.cpa (effect): There are three kinds of cpa charging modes.

(1) Telephone consultation, that is, the cost for a customer to make a consultation call. 1 yuan/telephone consultation;

(2) Form submission, that is, the cost for the user to submit personal information once. 1 yuan/form submission;

(3)APP download: the cost of a single download, that is, the cost of downloading the app once. Android apps only. 1.5 yuan /APP.

Extended data

The way they operate.

After the advertiser creates a new advertising scheme on the Tik Tok advertising platform, the advertising scheme will be presented to users after four steps: pre-allocation of advertising exposure, estimation of advertising CTR (click rate), advertising sequencing and screening of advertising frequency.

Three channels for advertising account opening:

1, directly applied for opening in official website, huge engine;

It is not recommended that you apply for opening your own account in official website, because there is no free operation service for opening your own account. All advertising construction and optimization need to be explored by yourself. Opening an account through an agent will provide free operation, optimization and custody services, and opening an account through an official account will also provide operation services, but in general, a service fee of 1.200 yuan will be charged.

2. Contact the official advertising sales staff of the huge engine to open it;

This depends on the region where your company belongs, because most regions are subcontracted by a large number of engines, and companies in the agency region can only find local agents to open, while the threshold for opening an account in official advertisements is generally 10000, and the agent is generally 5000. All suggested advertisements are best placed through agents.

3. Contact an advertising company with a lot of engines.

Because the agent has a performance task, it will help optimize the advertising effect. If the advertising budget is relatively large, they can apply for a discount, which is not officially available.