The traditional goal-setting process is completed by the top managers of enterprises. What does modern management advocate?

The traditional goal-setting process is completed by senior managers of enterprises, while modern management advocates participatory goal-setting method, and enterprise employees participate in the establishment of enterprise goals.

Goal is the basic factor of enterprise existence. An enterprise without a goal is like a ship without a destination sailing blindly at sea, and its management activities are meaningless and very dangerous.

10 key steps for enterprises to set goals

1, establish an information network

Before setting the company's goals, we must collect external industry information, competitors' information, national major policies and industrial policies, and be a pest. At the same time, do a SWOT analysis of the internal situation of the enterprise to see what opportunities and threats, advantages and disadvantages are. Prepare for further decision.

2. Identify key target areas

3. Conduct capacity analysis

After establishing the company's goals, the company's senior management team should carefully take stock of the enterprise's resource status and ability level. If there is a gap between the goal and reality, it is necessary to build capacity.

4. Put forward basic assumptions.

Based on the analysis of the above three steps, the company should estimate whether the external environment is optimistic or pessimistic, and how difficult it is to improve the personnel ability.

5. Write down effective goals

After the above steps are completed, the top management of the enterprise should hold a brainstorming meeting to draw up strategic objectives or annual plan objectives. Write down your goals according to the SMART principle.

Step 6 find a way

After the goal is set, the work is not over yet. We should allocate resources to each goal, turn it into a work plan and make a split in the time dimension. Otherwise, it's no use setting a goal, it will only look bad.

7. Resource allocation

According to your work plan, when it is implemented, allocate resources according to the plan and let the goal drive the operation of the enterprise.

8. Coordination

At the same time, we should coordinate all aspects of the relationship. After all, resources are limited, and there are often unpleasant situations in which departments compete for resources in enterprises. Therefore, before and during the implementation of the plan, the principle of resource allocation should be drawn up, and when problems arise, the relationship and resources should be coordinated according to the importance.

9, determine the authority

When the work plan is executed, each process will have some nodes, which are the division of authority. Therefore, after determining the company's goals, the management of the enterprise should do a job analysis, with the purpose of dividing the authority and avoiding poor flow or management confusion.

10, set target feedback.

When the goal is set and the plan is set, the principles and contact points of feedback and follow-up must be set up when the goal is implemented, so that the goal is managed by someone and required to be implemented, and someone is responsible for any problems.