Differences between 4p and 4c Marketing Strategies

4P is from the company's perspective, while 4C is from the consumer's perspective. 4C is the marketing concept and standard, and 4P is the marketing strategy and means.

4p refers to products, prices, channels and promotions, and 4p theory is the basis of marketing strategy. Thinking is enterprise-centered, one-to-many one-way communication, and the pursuit of enterprise profit maximization.

4c is the consumer, cost, convenience and communication. 4c emphasizes that enterprises should first put the pursuit of customer satisfaction in the first place, communicate one-on-one and two-way, and pay attention to cultivating customer loyalty.