What does omni-media include

Question 1: What is omnimedia? "All-media" is the comprehensive use of various forms of expression, such as text, graphics, sound, light, electricity, to all-round, three-dimensional exhibition of communication content, while through the text, audio and video, network, communications and other means of communication to transmit a new form of communication.

Question 2: What is the era of omnimedia? "Omnimedia" means "omnimedia", which originated from a U.S. company called Martha Stewart Living

Omnimedia(). Martha Stewart Living

Omnimedia). Founded in 1999, the company owns and manages a variety of media outlets, including magazines, books, newspaper columns, TV shows, radio programs, and websites, and uses its so-called "omnimedia" outlets to communicate its home care services and products. The "omnimedia" of Martha Stewart Living Omnimedia was obviously not complete due to the technological level at that time, and I think its real meaning is closer to multimedia, however, this forward thinking "omnimedia" is not the same as "omnimedia". However, this forward-thinking "omnimedia" inadvertently breaks the mystery of the development of the world's media industry.

For more than a decade, with the rapid development of science and technology, the proliferation of means of communication, and the increasing integration and interoperability of traditional and new media, the concept of "omnimedia" (omnimedia), though not recognized by academics, has been enriching and developing its connotation in the field of communication in practice day after day.

The concept of "omnimedia" has not been recognized by academics***, but it is being enriched by the practice of communication.

The "omnimedia" of omnimedia not only includes all kinds of communication tools including newspapers, magazines, radio, television, audiovisuals, movies, publishing, Internet, telecommunications and satellite communications, but also covers all the senses of people receiving information, such as vision, hearing, image and touch. In addition, it selects the most suitable media forms and channels to meet the different needs of the audience, integrates them in depth, and provides ultra-segmented services to realize the comprehensive coverage of the audience and the best communication effect.

The concept of omni-media has not been formally proposed in the academic world. It comes from the application level of the media world. The continuous emergence and change of media forms, media content, channels, the integration of the functional level, so that people in the use of the concept of media need to cover a broader meaning of the word, so that the concept of "all-media" in recent years has been a great development, attracted more and more attention, and began to be widely used in the field of news dissemination, distance learning and other fields. The concept of "omni-media" has been developing greatly in recent years.

Question 3: What are the main new media? New media is a new technology support system under the emergence of media forms, such as digital magazines, digital newspapers, digital radio, cell phone text messaging, mobile TV, the network, desktop windows, digital TV, digital movies, touch media and so on. Compared to the four traditional media of press, outdoor, radio, and television, new media is figuratively called the "fifth media".

The definition of new media by Wired magazine: "communication from everyone to everyone."

Professor Xiong Chengyu of the School of Journalism and Communication at Tsinghua University: "A form of media that emerges and is influenced on the basis of computer information processing technology."

Wang Bin, Secretary General of the New Media Industry Alliance: "New media is a media with an innovative form based on digital information technology and characterized by interactive communication."

Jiang Nanchun, CEO of Focus Media: "Focus is to differentiate the audience, and Focus Media is to face a specific audience group that can be clearly described and defined, which happens to be the leading consumer group or heavy consumer group of certain commodities or brands."

Wu Zheng, CEO of Sunshine Culture Group: "Compared to old media, the first characteristic of new media is its power of dissolution - dissolving the boundaries between traditional media (TV, radio, newspapers, communications), dissolving the boundaries between countries, between communities, between industries. Dissolving boundaries between senders and receivers of information, and so on."

Definition by Wei Wuwang, VP and COO of BlogBus: "A form of media in which audiences can engage broadly and y (primarily through digital modes)."

Huang Shengmin, Communication University of China: the basic elements that make up new media are the three infinities constructed on the basis of the network and digital technology, i.e. infinite demand, infinite transmission and infinite production. --- Understanding at the level of social relations.

It is certain that "new media" is a variety of media forms that are built on the basis of digital technology and network technology. The "newness" is reflected in the technology, but also in the form. Some of the new media are brand new, such as the Internet, while others are a combination of the old and the new, based on the introduction of new technologies, such as electronic newspapers.

New media are media that provide personalized content to the public at the same time, and media where the communicator and the receiver are fused into peer-to-peer communicators, and where countless communicators can communicate with each other in a personalized way at the same time.

In the past two years, with the rapid development of science and technology, the new media has been more and more people's attention, and has become a hot topic of discussion.

Question 4: What is new media? What does new media include? New media is a new technology support system under the emergence of media forms, such as digital magazines, digital newspapers, digital radio, cell phone text messaging, mobile TV, the network, desktop windows, digital TV, digital movies, touch media and so on. Compared with the four traditional media of newspaper, outdoor, radio and television, new media is figuratively called the "fifth media".　　Wired magazine defines new media as "communication from everyone to everyone."　　Prof. Xiong Chengyu of the School of Journalism and Communication at Tsinghua University: "A media form that emerges and influences on the basis of computer information processing technology."　　Wang Bin, Secretary General of New Media Industry Alliance: "New media is a media with innovative forms based on digital information technology and characterized by interactive communication."　　Jiang Nanchun, CEO of Focus Media: "Focus is to differentiate audiences, and Focus Media is to face a specific audience group that can be clearly described and defined, which happens to be the leading consumer group or heavy consumer group of certain commodities or brands."　　Wu Zheng, CEO of Sunshine Culture Group: "Compared to old media, the first characteristic of new media is its power of dissolution - dissolving the boundaries between traditional media (TV, radio, newspapers, communications), dissolving the boundaries between countries, communities and industries, dissolving the boundaries between information senders borders with receivers, and so on."　　Definition by Wei Wuwang, VP and COO of BlogBus: "A form of media in which audiences can engage broadly and y (primarily through digital modes)."　　Huang Shengmin, Communication University of China: the basic elements that make up new media are the three infinities constructed on the basis of the network and digital technology, i.e., infinite demand, infinite transmission and infinite production. --Social Relationship Level of Understanding.　　It is certain that "new media" is a variety of media forms based on digital technology and network technology. The "newness" is reflected in the technology, but also in the form. Some of the new media are brand new, such as the Internet, while others are a combination of the old and the new after the introduction of new technologies on the basis of the old media, such as the electronic newspaper.　　New media is the media that can provide personalized content to the public at the same time, and it is the media in which the communicator and the receiver are fused into reciprocal communicators, and the countless communicators can communicate with each other at the same time in a personalized way.　　In the past two years, with the rapid development of science and technology, the new media is more and more people's attention, and become a hot topic of discussion.

Question 5: What is new media and what does it include? New media work its essence is still media, and the medium of communication is still mainly text, voice, pictures, video. It means utilizing emerging media platforms such as WeChat, Weibo and PostBar for brand promotion and product marketing. By planning out quality, highly communicative content related to the brand, as well as online activities, the message is pushed widely, or accurately, to customers to increase customer participation and brand and product awareness, so as to achieve the corresponding marketing objectives.

New media operation work mainly includes:

1, responsible for mobile Internet self-media platform (WeChat, microblogging, cell phone terminals mainly) daily operation and promotion work;

2, responsible for being able to independently operate the WeChat public number, for the fans to plan and provide high-quality, highly communicative content;

3, is responsible for the planning and implementation of WeChat marketing line Daily activities and tracking maintenance, according to the project to send a variety of WeChat content;

4, is responsible for increasing the number of fans, improve the attention and fan activity, and timely interaction with fans;

5, digging and analyzing netizens' habits of use, emotions and experience feelings, timely grasp of the news hotspots, and effectively complete the thematic planning activities;

6, follow the development trend of WeChat. Extensive attention to the benchmark public number, and actively explore the WeChat operation mode;

7, fully understand the user needs, collect user feedback, and analyze user behavior and needs.

Question 6: What are the types of new media? The types of new media are:

Portal, e-mail, search engine, virtual community, online games, blogs, Wikipedia, podcasts, cell phone text messages,

mobile TV, Internet TV, digital TV, cell phone newspaper, online magazines, etc.

They are the most important and most important of all.

Some of them are new media forms, some are new media software, new media hardware, and new media service methods.

New media communication methods are characterized by the following:

1. The timeliness of information dissemination has four stages of development: timed, instant, real-time, and full-time, and full-time dissemination means that information can be released at any time.

2. All-area communication. Geographical and spatial restrictions are becoming less and less, only need equipment and transmission signals, you can publish information.

3. Universal communication. Dissemination is no longer a matter of institutions and media units, every member of the public can participate in it, and anyone may be a reporter or editor.

4. Full-speed communication. The speed of communication is faster than the old media, and communication activities can be carried out at the same time as the event occurs.

5. All-media communication. The message is not only text or pictures, but also audio, video and other multi-tactile channels.

6. Omni-channel communication. Client diversification, such as computers, cell phones, SMS, etc. can be published information.

7. All-interactive dissemination. All users have the opportunity to participate in a series of activities such as news collection, interviews, and distribution, and can comment afterwards.

8. Decentralized communication. There is no such thing as "front page headlines", and different audiences can choose to discuss many topics, which on the other hand also shows that the new media makes the news diversified.

9. De-agenda setting communication. Information dissemination is no longer a relatively fixed pattern of words, different news publishers can use their own language habits to disseminate.

10. Self-purification. Although in the process of new media dissemination, the negative information dissemination area is four times more than the positive information, but the general gossip will have the relevant personnel to come forward to clarify, so the misunderstanding caused by the basic can be effectively curbed.

Question 7: What is the difference between new media and full media Multimedia in simple terms is in fact mainly only 2 media, an image and a sound. For example, TV + sound.

New media is based on multimedia to increase the technical means, such as electronic magazines, digital television. The main feature of new media is that it is different from the unidirectional communication of multimedia, new media pay more attention to interactive communication. Take the simplest example, you use the touch function of the cell phone, a software in the phone it will make feedback on your actions, and you will do the next feedback on its feedback, so that people and machines will make a kind of interaction, we call the interactive media (I'm a specialist in this field of art specialization, so used to call it this way, as long as it will produce interactive design, we call it interactive), is also part of the new media.

Question 8: What are the mainstream new media platforms Digital newspaper, digital radio, cell phone text messaging, mobile TV, web, desktop windows, digital TV, digital movies, touch media ...................

Question 9: What does new media mean What is new media?

Let me start with this question. When you see people swiping their phones all the time in the subway, on the bus, in restaurants, on the road, in your living room, in your bed, you should realize that where there are people, there is a jungle, yuck, it's where there is socializing, there is new media - where more people are gathered and there are more convenient ways to spread the word.

When new media makes it easy for people

to transmit information;

to have extensive social interactions;

to express their emotions openly and discuss the same thing;

the era of new media is here.

In this era, everyone is a producer and everyone is a communicator.

A long time ago, people learned about the world through traditional media, one-to-zero communication, at this time, traditional media only has the role of information transfer, and there is no social function.

When one-to-one media tools appeared, such as QQ, Email, WeChat, and SNS, people were able to maintain relationships with certain individuals;

then one-to-many communication methods were developed, such as microblogging, circle of friends, Facebook, etc., and people socialized to complete the construction of the online identity and find a sense of collective belonging.

This is the charm of new media.

Though Trump is all set to rule with Twitter. While new media is a little helper to save money, people and costs. But it doesn't have to be there. Having it may make performance better. But not everyone is suited to new media.

I have a friend, she is engaged in the medical device industry, she often complained to me that every day to visit the hospital director, representative, etc., meet and chat are bowed, *** dirty kind, however, they do not appreciate. One day, she asked me if I could solve this problem through the new media. I said categorically, can not. Medical device sales, is a traditional one-to-one communication model, you need to communicate with the customer constantly, non-stop show the function of the device. Your goal is clear, your center is the medical representative, is the primary care physician. And new media is a decentralized form of communication.

I also have a friend who opened a Tmall store, originally just wanted to open a Tmall store, sell clothes, 20W fans, and quite good. We had a casual conversation, he complained of bitter water said, do shopkeeper quite tired, every day and photographer models deal with, but also have to do a good job after-sales, finished do not know how to maintain the relationship with these people in addition to the store. One day the store is gone, the 20W people are gone. I told him, you might as well build a micro-signal, you do it yourself first, I guide you how to inflow, in WeChat can also sell goods, and usually send some original small fresh literary articles. It took three months, he imported most of the users of Tmall into WeChat, and insisted on pushing the article, and after a certain base, he began to sell. Now the performance is about 200W per month.

Marketing, is the truth of new media, but quality, is the basic law of new media. You must adhere to the original, adhere to the typography. Don't market because of marketing, you have to know how to socialize. And content is great for socializing.

Well, finally came to the real point: how to make good new media content?

My experience: what is considered good content? Everyone says good content involves human nature. The projects done by out of the ordinary is not a lot, but summed up a law, the new media in different industries, in the content and form of their own unspoken rules. For example, education, publishing, book industry to high-quality original articles, offline forums and courses salon as the core of the daily release, real estate industry to continuous posters, creative hotspots as the standard, collection, handicrafts, luxury goods to the cultural dissemination, preferential activities, festivals type of topics as the leading. So, the industry you are in must also have your operational rules, but new media breaks these boundaries. This is why many bosses are starting to pursue cross-border marketing.

Examples of good new media content, you can add me

Question 10: What is new media? What are the traditional media New media is microblogging, micro letter, cell phone client.

Traditional media: newspapers, radio and television, portals.