Li Zhubing's life experience

Li Zhubing, as his name suggests, is as bamboo-like as he is unyielding, and as brave as a soldier, facing his destiny in life and bravely challenging it.

A child of divorced parents, no one to control the wild child, street gangsters, a child loved ones and teachers classmates to its despair, 17 years old when he left home, what hard work have done: car mechanic, dishwasher ....... However, this is a person who has become a rising star in the society, and his design works have won national honors many times. He worked hard for his dream, and struggled to reach the peak of his life. He only wanted to confirm the meaning of his life, and tell others that you can do it too, and that people can't cry for their own origin, but thank God for giving you the opportunity to exercise in your life.

Leaving home at the age of 17

Working as a car mechanic and dishwasher at the age of 18

Advertising apprentice at the age of 19

Chief designer at the age of 20

Famous designer and director of design in Quanzhou at the age of 21

Establishing his own first advertisement agency at the age of 22

23Company closes down, and then stands up in Putian

25 years old.

25 years old, Xiamen advertising company was established

27 years old household name, the establishment of Quanzhou's first creative industry base

28 years old known as the father of Quanzhou animation

29 years old created a three-dimensional animation marketing model

33 years old company valuation of more than 600 million

Li Zhubing he is not a second-generation of rich, but also did not go through a traditional good Education, all is his own one hand and one foot to fight out. Since childhood, his parents were divorced, often beaten by his alcoholic father, due to the lack of discipline and once became a street gangster and ran away from home. During this time, he suffered from the indifference of people around him, slept in the kitchen of a relative's house, washed dishes in a food stall with his former painting hands, and repaired cars in a garage. In this environment of despair for most people, Li Zhubing, like a headless fly, keep looking for the dawn of hope, in the relatives' home that night, obviously there is a room but did not let him live, spread the newspaper, a few books as a pillow to sleep in the kitchen, from then on, he secretly determined not to succumb to fate, in this life and this life must be outstanding!

The ancients used bamboo as a soldier, both tough and sharp. Fate has played a joke on Li Zhubing, making his life a superhard hell mode at the beginning, but at the same time honing his character of toughness and hard work. In the school years, the teacher of Li Zhubing all despair, every year the examination of the whole section of the bottom of the first, but Li Zhubing fortunate to get the favor of the muse: since childhood hobby of painting, because of coincidence, he was successfully sent to the coveted art college to study computer art, 16 years old because of his father to marry his stepmother and not let him study, and resolutely chose to run away from home, the first out of the community to move around a few cities a touch and roll, after the advertising company to work as a handyman, and then to work in the advertising agency, and then to work in the advertising agency, and then to work in the advertising agency. At the age of 20, he became the chief designer and design director of an advertising agency. After a small achievement, 22-year-old Li Zhubing find a friend borrowed 20,000 yuan to start an advertising company, during the stumbling all the way, 5 years after 5 closures, and finally reborn from the fire continue to grow and develop. The most desperate time, he even sold the company's air conditioning, computers to the resignation requirements of the staff payroll.

The resilience of his bones and his determination not to give up is the driving force behind his perseverance. The cry of his heart to be an entrepreneur has made him turn a deaf ear to others' questions about him, telling himself, "Be yourself and do it!"

According to Li Zhubing, at the age of 22, just started the business in those years, his family was most afraid to receive his phone call, in addition to borrowing money from the family to send staff wages on nothing else. But most of the family is not willing to help him, only grandparents dragged the old body around to lend him money.

Pragmatic development "survival after the development of the first service after the brand" this sentence is actually his survival and development of the road. Instead of saying that this is all entrepreneurs know the truth, rather than saying that this is his experience of five entrepreneurial failures summarized after the life of the epiphany. In the life of the table, Li Zhubing began to touch a hand of bad cards, through the superhuman card skills and shuffle again and again, and finally played a hand of beautiful flush, to show you that "there is no impossibility, only that we do not go to do".

Li Zhubing's first 20 years of life with blood and sweat watered the garden of life, began to slowly blossom and bear fruit. 2007 Sixth National Farmer's Games Preparatory Committee in the Great Hall of the People in Beijing unveiled the Sixth National Farmer's Games mascot - "with the same! "Li Zhubing is the designer of "Tong Tong". Since then, Li Zhubing has won many world-class and national awards, and has been honored with several national designer titles. He was only 26 years old that year, CCTV news channel made an 8-minute interview with him, which triggered a frenzy of coverage by major national media. Li Zhubing has received a lot of attention on the Internet, as long as you type in the three words "Li Zhubing", 473,000 search results immediately popped up, which is called the "Li Zhubing phenomenon" by public opinion. When I asked him why he participated in the design of the mascot of the Agricultural Games, he repeatedly recited the words "both fame and profit", "both fame and profit", why "fame" before "profit"? He said: "That's right, I want to be famous first, and only after that can be favorable."

With a dream, keep moving forward, Li Zhubing has become a pioneer in the animation industry.

"I am a restless person in my bones, in order to realize the dream of entrepreneurship, changed a lot of places." In 2008, Li Zhubing founded Kungfu Animation Company in Quanzhou. In no talent, no policy, no funds in the "three no" state, hard to water the cartoon desert island of Quanzhou has become China's cartoon oasis. At present, China's leaders in various industries, such as Turbo, Keer Toys, Kids Cat Technology, Daddy Baby and many other traditional enterprises have become its partners, but also continue to attract the world's animation elite and the Real Madrid lineup team to join, such as the U.S. director of genius / screenwriter, "Cat and Mouse" author EricShaw, the CCTV gold-medal screenwriters, directors, art and other teams, Japan and South Korea's global ratings champion team, Taiwan's famous voice actors. Gathered under the banner of Baidu, Huawei, Aofei, Ogilvy and other Fortune 500 listed companies and first-class domestic and foreign top talent, efforts to create Turbo children's animated film "Dream Story", "Quanzhou Wanderlust", "Little Boy Cat's Meow Star Guests" and other animation masterpieces, and its "three-dimensional marketing model of animation" has tended to mature in the industry to trigger a strong reaction. Strong repercussions in the industry. In particular, the 3D animation masterpiece "Dream Story" jointly created by the top team of China, the United States and South Korea to create the first national ratings, the Golden Eagle Cartoon TV reruns four times in two months, was selected as the 2015 national excellent animation, and was recommended by the State Administration of Radio, Film and Television to prioritize the airing of the national television channels.

This series of success makes Li Zhubing's wealth has shown explosive growth, China's top ten animation characters, Fujian Province May 4th Youth Medal, 2014 Quanzhou annual economic figures and other halo and title is deserved. In the past, some of the awards are almost only awarded to the boss of the listed company, but in the end it fell to Li Zhubing's head, which is really surprising.

Kungfu Animation has also become a benchmark enterprise in the field of domestic animation marketing in one fell swoop, and has successfully won the national animation enterprise recognition, China's top ten animation enterprises, the provincial cultural industry demonstration base and other honors, and has been named the leading animation enterprise in Fujian Province, among the key listed enterprises in Fujian Province in 2015. What do you mean by goal? Thinking about it, dreaming about it, thinking about it all the time, and the moment you think about it, your blood boils, that's called a goal!

What is faith? Through cynicism, human indifference, three or four falls, almost desperate situation and still grit your teeth and move forward, that's what is called faith!

In 2010, when he started to develop the customized animation business for enterprises, Li Zhubing's company did not even produce a cartoon, no one believed that he could do it, and at that time more ridiculed him when he went out of business, after many years of development and practice, Li Zhubing's Kung Fu Animation has established a perfect whole industry chain operation system.

In terms of animation, so far has been successfully manipulated production such as "Dream Total" "little boy cat of meow star guest" "small play skin", "stupid mouse" "bathroom also crazy" and many other animation works, involving all walks of life, the annual production of nearly 10,000 minutes of minutes, the current production and operation of the production of a good reputation, every year to 5-10 production increment, the annual signing of more than a hundred million dollars, the order scheduling have been scheduled for next year, the Stable in the domestic cartoon ordering business first platform, cartoon production industry "big brother" status of other animation companies is difficult to look forward to.

In 2015, Kung Fu Animation will also launch more than a dozen animation production, including plans to start a Hollywood creative team to join the big movie. This whole industry chain operation system, in the "bitter" burning money in the animation industry, is regarded as the most reliable model. Many professionals, including those in the investment industry, have said that the business model of Kung Fu Animation is the most "reliable" when looking at various industries.

On one occasion, a well-known animation company boss who ranked first in the national ratings also wanted to learn Kung Fu Animation's business model, but when he followed Kung Fu Animation to an enterprise to see the whole model, he directly said, "We can't do this thing. Because an animation director wants to face the customer "one-stop" overall demand, which in the current national animation industry, is simply an impossible "task".

Another toy industry client is also very interesting, the company in Guangzhou, next door to one of the largest animation companies in Guangzhou, but the toy industry clients just like to find Kung Fu Animation company to cooperate, through the evaluation they still feel that only Kung Fu Animation is the most reliable.

At present, many large enterprises in the first-tier cities of Guangzhou and Shenzhen have been cooperating with Kung Fu Animation. Interviewing them, the answer is very surprising: there's no way to find a better partner than Kung Fu Animation in China, where Kung Fu Animation's mode of operation is the most advanced. Animation network new B2B2C business profit model, so that many companies, investors see unlimited opportunities, many investors are scrambling to chase after the signing of the capital market set off a wave of investment. Even the famous economist Lang Xianping, who has always been known for his demanding and sharp views, has praised it: "In the era of animation 4.0, it's up to Kungfu Animation".

"If you don't invest, you won't have a chance", this is the cry of many investors. The chairman of an animation company came to Kungfu Animation to learn "to learn", in-depth understanding of the business model of Kungfu Animation, he said with great emotion: "According to the development of such a model, the future of Kungfu Animation is not bad at all".

In the B round of financing, the greatest pressure on Kung Fu Animation was not to seek funds, but to deal with investors from all over the country. Too many investors are rushing to buy shares in Kung Fu Animation, which makes Li Zhubing feel that it is a painful and joyful thing to reject them. Li Zhubing said, Kung Fu Animation's current financing goals, to solve the problem is not a capital problem but a resource problem, the key to see what kind of help investors can bring to Kung Fu Animation.

"Fighting and upward mobility is not to do to others, but in order not to waste this life, to prove that they exist in this world, to do what they want to do in their hearts, and strive to follow their dreams!" , Listentomyheart (listen to your heart), do not live for others, not be swayed by other people's eyes and words and deeds, live a true self ...... In Li Zhubing's WeChat, you can often see some of these "classic quotes". This dream maker, who almost refuses any socializing and sleeps only four hours a day on average, has not stopped his goals and dreams despite being fully recognized by the industry and fervently pursued by the capital market. Talking about his future business empire, he seems to be full of confidence: to be China's first animation enterprise, the world's largest animation industry trading platform; kung fu animation leading the world, to create ten billion dollars market value of the animation industry cluster!

With a brush, showing extraordinary creativity; with a lens, shooting the animation of the heart; with a venture, to create their own animation kingdom. This is the dream maker Li Zhubing and his unswerving animation dream.

The emperor and the general would rather have his own kind. From a car mechanic to worth more than 600 million, 33-year-old Li Zhubing and his hand to build the "animation network" subverted China's entire animation industry. Li Zhubing's inspirational entrepreneurial experience tells us: let the "origin decides the fate" of the "origin theory" all go to hell! His conditions than you are hundreds of times worse than you can succeed, you still have any reason to complain about the unfairness of fate? As long as you are willing to suffer, willing to work hard, you can also become "Li Zhubing". "Live to surpass Disney!"

"The goal is to do it, even if you die, you have to do it!"

These words often hang on Li Zhubing's lips, becoming his famous "mantra".

After the success of the "three-dimensional animation marketing model", the world's first industrial animation operation platform - animation network in the tide of "Internet +" came into being!

On the platform of Kungfu Comic World, Kungfu Comic has accumulated 120 excellent domestic animation works and attracted many domestic and foreign high-quality buyers, such as Hong Kong's veteran distribution company CHEERMEDIA, Italy's APICTUREGROUP, the second largest U.S. online video website DAILYMOTION, and the CCTV Children's Channel, etc. In terms of distribution, Kungfu Comic has built up a network of high-quality buyers, such as the CCTV Channel, which is the largest online video website in the United States. In terms of distribution, Kungfu Animation has built a distribution network of more than 600 TV stations nationwide, including CCTV, 30 video media and more than 100 overseas distribution networks, which can promote the animated films to all over the world. In terms of brand authorization, Kungfu Animation has introduced an international authorization system, is committed to integrating global animation resources, has a single authorization case of over ten million dollars, and is committed to creating high-quality IP to create sustainable income for the brand.

"I firmly believed before 2010 that the industry animation model and platform model will become the current development trend." Li Zhubing said, China's market is so big, as long as there are thousands of enterprises to accept the animation service marketing, according to the proportion of each investment of millions of dollars, there will be nearly 10 billion of the market scale, according to the existing traditional leading enterprises in the ratio of input and output calculations are expected to produce hundreds of billions of dollars of the market value of the overflow.

"In the future, I want to my successful industry animation model experience, copy to the north, Guangzhou, Shenzhen and other domestic first-tier cities; we also set up the U.S. Comic Factory company, so that foreigners to help us work to do creativity, the future so that the animation network of this platform covers and all over the world's major cities for trading!"

Cross-border Internet to build a global animation industry operating platform animation network

Early before 'Internet +' became a buzzword, Li Zhubing in the field of the Internet to see the new opportunities for the development of the animation industry. Vigorously promote the upgrading of the industry animation operation service platform in the field of Internet, to create the world's first animation industry chain Internet platform "animation network". It has also built eight platform systems: Kungfu Comic Factory, Cartoon License Store, Kungfu TV, Kungfu Comic World, Kungfu Animation Master, Kungfu Watch, Kungfu for Everyone, and Kungfu Comic Academy. Animation network comprehensively covers and meets the needs of all kinds of enterprises and individuals for animation creation and animation marketing. Among them, the eight Internet covers all the processes of animation production, broadcasting, marketing and sales of the whole industry operation, through all links of the whole industry chain of animation, creating world-class animation films with users***, global distribution of animation films through the platform, rapid sales of children's derivatives, and authorization of the copyright of animation to the global derivatives enterprises, and in the future, will also be extended to the animation film crowdfunding, animation education and other sectors.

Animation.com is a global animation industry operation platform, through the use of Internet tools, to rationalize the animation industry chain, make information transparent, so that each participant can visually supervise the industry, and introduce the 4.0 intelligent standardized industrial revolution into the animation industry. From the initial creation of cartoons, the middle of the distribution and broadcasting, authorization and development, until the final sales revenue, to achieve the interconnection of the whole animation industry chain **** win.

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