How to "live" the riverside scene on Qingming Festival?

It is reported that the exhibition aims at "making cultural relics alive" and "making China culture go abroad", and creatively interprets the original works by means of interactive immersion technology (MR), holographic multimedia technology and other scientific and technological means, with the audience experience as the core. The exhibition explores the artistic charm and urban scene contained in the long scroll "The Riverside Scene at Qingming Festival", completely integrates technology and art, and tries to promote the interaction between the audience and the works, so as to feel the contemporary vitality of traditional culture. After a year of creation, this edition will meet the audience in spring and summer this year.

Dan Jixiang, director of the Palace Museum, thinks that how to make the national treasures that have changed over the years shine again and let us reread the wonderful things at that time after thousands of years is the primary task to be solved in creating the high-tech interactive art exhibition "Riverside Scene at Qingming Festival". Through in-depth observation of today's popular cultural needs and aesthetic demands, the Phoenix team will create an immersive, experiential and interactive performance form to the maximum extent, which will make the audience realize that cultural relics are not cold, but also have imagination and youthful vitality.

Liu Changle, CEO of Phoenix Satellite TV, pointed out that Phoenix Satellite TV and the Forbidden City are like-minded, and they are both adherents and inheritors of China culture; This joint venture not only pioneered the deep cooperation between domestic museums and media groups, but also became a world cultural heritage such as the Forbidden City, deeply affecting 500 million Phoenix audiences and realizing global cross-cultural communication.

On September 5, 20 16, the Palace Museum and Phoenix Satellite TV signed a strategic cooperation framework, announcing that they would work together to provide high-quality scientific and cultural experiences for the broad masses of the people and let the treasures of the Palace Museum enter people's lives. The first project of cooperation between the two sides is the high-tech interactive art exhibition "The Riverside Scene at Qingming Festival". Around this national treasure, the Forbidden City Research Office, the Forbidden City Credit Department, the Forbidden City Publishing House and Phoenix Satellite TV have gathered the top artists, cultural experts and high-tech development teams in China to form a special group. After a year and a half of repeated deliberation, we strive to make the exhibition meet the requirements of combining history with the times, combining ideology with appreciation, and combining academics with interest.