What are the ways to break the involution of electric vehicle industry without price war?

Around 20 15, the electric vehicle industry has basically entered a mature stage, and the domestic blank market has been carved up. The incremental market has become a stock market, and major brands must go to their rivals to grab food if they want to expand their share. As a result, a series of involution problems such as product price war and channel competition have emerged. As the monopoly trend of industry giants continues to strengthen, involution will become more and more serious in the future. So, is there a new way out besides price war?

0 1, looking for new categories, opening up new battlefields, and doing fine classification first.

Nowadays, in the traditional two-wheeled electric vehicle industry, the top 10 brands have occupied 80% of the national market share. For small and medium-sized brands, the chances of correct confrontation are not great. Either choose to withdraw from the market or choose to be a subdivision category. For example, Shanghai Elida and Gingerber have always dominated Shanghai, only making national standard cars, and their current market position is still very strong.

Forever and Phoenix have embarked on the road of e-commerce. These two traditional brands can't do second-and third-line brands offline, but their sales on the e-commerce platform are in the forefront all the year round.

Ingewell, GFORCE, these offline brands are not common, but it is hard to imagine that he really folds the top two sales of lithium-ion bicycles. He is the king in the field of folding lithium-ion vehicles.

In addition, there are many brands that are disappearing in the domestic market, but they have become hot cakes overseas, especially this epidemic, which has caused their sales to soar and successfully achieved breakthroughs in the industry.

02. Improve the scientific and technological attributes of electric vehicle products and establish technical barriers.

At the beginning of the industry, automobile factories lacked a high entry threshold. Nowadays, many enterprises change their thinking and start to build high-tech electric vehicle equipment from intelligent terminals, which requires the introduction of sophisticated parts, software development and technical route exploration. Different manufacturers will set their own technical standards. Constantly tamp the moat of products. Continuous innovation can automatically solve the problem of involution.

03, to achieve the ultimate service, use service to break the volume.

After-sale of electric vehicles has always been a long-standing problem, and many manufacturers are only responsible for selling, not repairing. The user has a vehicle problem and doesn't care. And the user experience is greatly reduced. In addition, the traditional electric vehicle maintenance industry is now in recession. Extreme service has become a good breakthrough to break involution.

The successful rise of Mavericks Electric cannot be separated from the innovative after-sales service model and the operation of the butter fan club. On the basis of Emma's car maintenance, the industry giant Emma also launched a brand-new service platform model of "Emma's car service", which is also one of the core paths to break the industry's involution from the service side.

To break the involution of electric vehicle industry, we can only beat around the bush by price war. Only by stepping out of the circle can we achieve a successful breakthrough through new categories, new technologies and new services. What do you think?