Group companies should plan and control the process of project planning and design, planning should determine what content

1 purpose 1.1 to ensure that the company's planning activities throughout the process in a controlled state.

1.2 Establish a good image of the company, and constantly improve brand awareness.

2 Scope of application applies to the management and control of the planning activities of group companies and project companies, including: product planning, marketing planning, advertising planning, image planning and social activities involving the company's image, brand planning.

3 Responsibilities 3.1 The Enterprise Development Department is responsible for assisting the project manager to conduct feasibility research and analysis of the proposed development project, and prepare the "Project Feasibility Study Report".

3.2 The Department of Planning and Design, together with the Department of Enterprise Development, is responsible for assisting the project managers to prepare the "Product Planning Book".

3.3 The Planning Department is responsible for coordinating and controlling the advertising and promotional activities of the Group's housing products, as well as the planning of social activities involving the Company's image and brand; assisting the project leaders in preparing the project's Marketing Plan, and assisting them in carrying out the advertising, promotional and various kinds of promotional activities.

3.4 The chairman of the board of directors of the Group Company (or his authorized person) is responsible for approving the "Project Feasibility Study Report", the "Product Plan" and the "Marketing Plan".

4 Working Procedures 4.1 Market Research 4.1.1 The Corporate Development Department is responsible for collecting information on the real estate industry in the country and the relevant region. For the projects to be developed by the Group Company, it assists the project leader in conducting market investigation, purposefully collects and analyzes relevant real estate product information, market environment, and marketing status of other enterprises in the industry, so as to provide a basis for the business decision-making of the company's leaders.

4.1.2 The Enterprise Development Department shall formulate the Market Investigation Plan, which mainly includes the following contents:

a) purpose of market investigation; b) content, scope and mode of market investigation; c) time of market investigation; d) arrangement of market investigation personnel; and e) formulation of market investigation form.

4.1.3 The Market Research Plan shall be approved by the management leader of the enterprise development department.

4.1.4 Market researchers should collect, organize and analyze market research information, and prepare a "market research report", the report should contain the following:

a) the purpose of the investigation; b) the content of the investigation;