Five elements of marketing system?

These are the products or services you provide to customers, including their physical properties, functions, differences from competitors and benefits.

In addition to defining what you have, pay special attention to the benefits provided by your product or service and who is the best consumer to get these benefits. This means developing a unique selling proposition (USP) and defining your target market. For example, if you sell weight loss services, what benefits will your customers get (maybe better health or more energy), and who is the ideal person to seek these services (maybe middle-aged people or new mothers return to this field). Daily exercise)?

2. Price

This factor is related to how you price a product or service. A balanced price can keep you competitive and create considerable profits at the same time.

Pricing can be tricky because you need to calculate the value of the products provided and the materials, time and management expenses needed to produce them. When you consider these factors, please consider the price your market is willing and able to pay, and whether they think your product is worth your charge. You don't want to charge anything, but you don't want people to pay more than the value of your product or service.

3. Channel location

Your enterprise sells products or services here and how to provide them to customers.

Your channel can let consumers know where to find and receive your goods and services. This seems very basic, and it is true in some aspects, but you must consider the more subtle aspects of the element, such as the details of the product or service, the broader market and the price of using a given channel. If your market doesn't use Taobao, it's meaningless to put products on the website. If your product is a luxury, you want to sell it in a place that reflects quality and exclusivity, instead of cutting costs through bargaining retail space.

4. Promotion promotion

These methods are used to convey the functions and advantages of products or services to target customers.

Here, you can put all the information collected into your work. You know your product, who can benefit from it, the best price and where to sell it. Now, whether it is a physical store or an online store, it is necessary to attract people to your "store".

Promotion is to know where to find your market, how to make a message to attract them to check your products or services, and determine the best way to convey information (such as advertising, social media or media interviews).

The most effective marketing focus is news and location. For example, if you are selling weight-loss products and your market is new mothers, you want to receive a message specifically about weight loss and make sure that these advertisements appear on your mother's blog or other places where new mothers can see them.

5. People

Such people are not your customers, but your colleagues, colleagues and yourself. This refers to how your service level and the professional knowledge provided by the people who work for you distinguish you from your competitors.

You can master all the other elements of the marketing mix, but if you or your sales staff are impolite or your customer service system is not perfect, it doesn't matter whether the other P's are good or bad. Consumers can choose who to trade with. They prefer companies that know their own affairs and are willing to help and respond quickly.

This is a very useful place for social media, which makes it easier for enterprises to build trust and relationships with consumers. However, social functions can only work if you and your employees or contractors are polite, professional, sincere and responsive.

Summary:

Marketing mix factors are the factors that enterprises should consider when making marketing plans.

There are five elements in marketing mix, namely "5p" of marketing: product, price, channel, promotion and personnel.

Careful consideration of these five elements will help enterprises to make better marketing plans and effectively cover the target audience.

Marketing elements

Generally speaking, marketing includes four elements: product, price, channel and promotion. Later, an element was added, which became "demand (i.e. product), service (i.e. supporting service), cost (i.e. cost and price), convenience (i.e. purchasing channel) and dissemination (i.e. publicity and promotion)". However, with the continuous escalation of market competition, people decided.

The first expression: product, brand, price, channel, promotion, promotion, * * * six elements;

The second way of expression: market demand, realization cost, price strategy, sales channel (or consumer convenience), publicity (or customer communication), sales promotion, * * * six elements;

These two expressions are necessary, which can help the operators of almost any product or project to evaluate their own work, and can be evaluated before the formal opening or product listing to avoid omissions and mistakes in business decisions.

2. The core of marketing

The core of marketing is market positioning, nothing else. There is a simple reason. If customers want to buy or sell things, they must first know where the market is. If "exchange" is the core of marketing, it cannot solve the problem of where the market is; Taking products as the core of marketing, it is easier to fall into the misunderstanding that wine is not afraid of deep alleys.