How to understand what Ma Yun said: In the next 30 years, the opportunities of Internet enterprises must be offline, and the hopes of traditional enterprises must be online.

One is Alibaba, who started as an e-commerce, and the other is Suning, who started as an air-conditioning shop. Now, one goes from online to offline and one goes from offline to online. "Traditional enterprises and Internet companies have a hard time and must develop together." Ma Yun said at the press conference in the afternoon, "The opportunities of Internet companies in the next 30 years must be offline, and the future opportunities of offline companies must be online. The Internet economy must be combined with reality."

The bottleneck encountered in the development of e-commerce has made Ali start to take a more grounded road. It is reported that Ali Group has held 7120,000 shares of Yintai Commercial, accounting for 32.8% of the shares. Yintai is a retail group, whose main business is department store retail.

"Since last year, Ali began to invest heavily in offline enterprises. If you don't go offline, there will be no future. Our starting point is not subversion, but development. We firmly believe that if Internet companies only consider themselves and do not help other industries grow, this company will soon become a traditional Internet company. " Ma Yun said in his speech.

20 14, 165438+ 10 month, 1 1, Taobao broke the record of10 billion in 38 minutes. At the same time, more and more physical store operators find it difficult to do business. "There are no truly backward enterprises in the world, only traditional ideas and traditional actions. Our cooperation this time is to make consumers feel better. This can be done well. " Ma Yun said that the "3W" of the Internet can be regarded as a "win-win". First, let consumers win, let businesses become consumer-driven, and second, let cooperative businesses win. Only when consumers and businesses win can the platform win.

In addition, Ma Yun also mentioned the competition with Suning. He said that although Suning and Ali once had competition, the competition was normal, which was an indispensable part of business. It is also said that e-commerce has impacted the real economy, but no one can be mutually exclusive. Only through mutual cooperation can we create a new business ecology in China.