Traditional Culture Encyclopedia - Traditional customs - What is the difference between new media operation and short video operation?

What is the difference between new media operation and short video operation?

New media is just a concept.

New media: now mobile Internet: WeChat, Weibo, Tik Tok and other media, which practitioners call "new media operation".

One day, WeChat and Tik Tok will be replaced, but the concept of new media will always exist, because new media are constantly emerging.

The content output of WeChat official account is mainly graphic; Tik Tok's content output is mainly video.

Through the new list of "Annual Report of Content Industry in 2020", we can see that the proportion of graphic creators is declining, which means that more and more people will be engaged in video.

From the general trend, the market demand for short videos will continue to grow.

Don't be so entangled, whether it is new media or short video, there is still a lot of work in these two directions, so don't worry about development.

At this stage, we must first understand which direction we are more interested in and have more energy to do.

All those who talk about short time-frequency are just a content output mode of new media.