What is the new format?

New format refers to a new organizational form of enterprises, businesses and even industries based on the combination of different industries, the differentiation and integration of internal value chain and external industrial chain, the cross-border integration of industries and the grafting of information and Internet technology.

Reasons for the formation of new formats

Information technology revolution, industrial upgrading and consumer demand reversal are three important factors to promote the emergence and development of new formats.

1, information technology revolution

In the history of industrialization and modernization, the information technology revolution has had a wide and in-depth impact on industrial development. At present, the new formats that have appeared or have not appeared are all formed and developed in the industrialization and market-oriented application of information technology development. First, information technology forms electronic information industry, which leads to the innovation of industrial form and mode. The rapid development of electronic information industry in the late 20th century is an important background for the emergence of new formats. From personal computers to the Internet, to cloud computing, Internet of Things and big data, and the emerging mobile Internet based on 4G, every stage of the development of electronic information industry has spawned a large number of new formats. Second, the integration of information technology with the primary and secondary industries and other service industries has spawned many new formats. Especially in the manufacturing industry, the integration of information technology with R&D, design and marketing services in the manufacturing industry has greatly improved the efficiency of these links, enhanced their position and added value in the industrial chain, and also led to the separation of production services and processing and manufacturing links at both ends of the industrial chain, and the rapid advancement of new industrial division of labor has triggered a large number of new formats and new business models. Thirdly, the development of information technology itself and the integration and interaction with manufacturing industry have strengthened the interaction between different links and different industrial chains. With the support of internet technology, the relationship network between enterprises has also changed, and this change will also give birth to new formats.

2. Demand is forced

In addition to being promoted by technological changes, the reverse mechanism generated by consumer demand also plays an important role in the renewal of commercial formats. Looking back on China's economic development, it has gone through the stages from products to channels and then to terminals. The essence that the terminal is king is actually a desire revolution in the depths of the soul. How to capture scattered fragments of desire is the biggest problem in enterprise management today. With the emergence of mobile Internet, the recommendation of 1 to 1 and the precise marketing of 1 to 1 have become an unavoidable commercial reality. Due to the different customer needs of different market segments and even individual customers, the value proposition and satisfaction of products and services provided by enterprises are also different. Once the demand changes, it will become an important opportunity for enterprises to expand new formats.

3. Industrial upgrading

Under the background of industrial upgrading, how to promote industrial transformation and upgrading and scientific and technological innovation, transform and upgrade traditional industries, change the mode of industrial development and upgrade the level of industrial development all point to the problem of how to develop new formats. In today's overcapacity, the manufacturing industry is no longer a profit zone, channel innovation and demand creation have become new economic growth points, and the demand for more convenient, convenient and full of happy experiences has quickly replaced the demand for obtaining high-quality products. Take the three levels of cultural industry development as an example: the first category is traditional cultural industries, such as traditional tourism, cultural performances, traditional ethnic festivals, traditional handicrafts, etc. The second category is normal cultural industries such as broadcasting, television, movies, press and publication based on electronic and paper printing; The third category is the new format of creative industries with "creativity" and "innovation" as the core under the support of high and new technologies such as digitalization and Internet. Creative industry is a higher stage of the development of traditional cultural industry. How to enter the stage of industrial economic development from the "pre-industry" form, and then reach the development level of modern industrial management and high-end industries, improve the scale, intensification and specialization level of cultural industries, and realize the upgrading of cultural industries themselves is a problem that must be paid attention to at present. It is an important way to upgrade the cultural industry by using the Internet to digitize high technology, taking creative innovation as the core and cultivating new formats. One of the fundamental driving forces for the rapid development of cultural and creative industries is the guidance and promotion of emerging industrial forms supported by digital triple play, which benefits from the support of high technology, the "detonation" effect of "creativity" and the help of good financial services.