What challenges and opportunities does the Internet bring to mass communication?

With the rapid development of high technology, various traditional media means and modes of communication are undergoing tremendous changes. The rise of new media, such as the Internet, makes mass media, as a brand-new social force, an important channel that can not be ignored to influence the growth and development of teenagers, and provides new opportunities and greater challenges for the development of ideological and political work for teenagers. This paper aims to study the influence of mass media on teenagers and the opportunities and challenges it brings to ideological and political education through the analysis of the inevitability and function of mass media carrier. Keywords: mass media, ideological and political education, opportunities and challenges In a society connected by mass media, the development of mass media not only profoundly affects all aspects of social life, but also affects ideological and political educators in colleges and universities. Therefore, it is of great practical significance to study the opportunities and challenges brought by mass media to ideological and political educators in colleges and universities, and how to actively deal with these challenges. Mass media is an important carrier of ideological and political education in the new period. Mass media is a technical means to convey ideological information to many recipients and its related support systems, including radio, television, books, magazines, movies, audio-visual products and computer networks. In the new historical period, the mass media carrier will inevitably become the focus of theoretical research and an important carrier form of ideological and political education. First of all, the rapid development, powerful function and great influence of mass media provide objective conditions and requirements for it to become the carrier of ideological and political education; Secondly, taking mass media as the carrier is the need for ideological and political education to actively deal with the negative influence of mass media; Furthermore, taking mass media as the carrier is the need to enhance the flexibility and potential of education; Fourth, taking mass media as the carrier is the need to meet the diversified development requirements of people's ideological values and improve the universality and pertinence of education. The ideological and political education function of mass media. The powerful ideological and political education function of mass media is embodied in four aspects: public opinion orientation, cultural communication, interaction and humanistic care. First, the function of public opinion guidance. The power of public opinion is the power of spirit. Cybernetics tells us that with the help of mass media, a strong public opinion atmosphere is formed, which strongly affects people's values, strengthens or changes people's political thoughts and social ethics, thus achieving the purpose of ideological and political education. Secondly, the communication function of culture. Some people call the culture spread by mass media "mass culture", while others think that mass culture has been with mass media since its birth. Third, interactive function. Mass media provides a broad platform and flexible channels for the interaction between the subject and object of ideological and political education. Fourth, the function of humanistic care. President Hu pointed out that ideological and political education should pay attention to humanistic care. Giving full play to the humanistic care function of mass media is the requirement of ideological and political education to conform to the development of the times and its own development. In addition, the tense pace of life and fierce competitive atmosphere in modern society drive and stimulate people's survival and struggle. The content spread by mass media can make people relax and satisfy their feelings, thus purifying and improving people's ideological consciousness and moral sentiment. In other words, mass media provides the public with sufficient spiritual food, is the spiritual sustenance of the public, and has the ideological and political education function of humanistic care. The development of mass media has brought new opportunities to ideological and political education. Using mass media to carry out ideological and political education can: 1 help ideological and political educators improve their quality. The information spread by mass media is varied and colorful, but these information are mixed and easy to interfere with educators' thoughts. Therefore, ideological and political educators must improve their own quality, enhance their ability to analyze and identify information, discard the rough and select the fine, discard the false and retain the true, and achieve the effectiveness and authenticity of information dissemination. At the same time, mass communication helps ideological and political educators to quickly understand the relevant information of the party, thus improving their own quality. 2. Quickly improve information transmission. In the field of communication, the speed and distance of mass communication far exceed the limit of interpersonal communication, especially after the emergence of electronic media such as television and internet, they are close to real-time communication speed and have a strong sense of presence and witness, which brings the distant world very close, makes communication synchronous in time and juxtaposed in space, thus making the whole world a "global village". We can quickly learn about the party's line, principles, policies and important domestic news from the mass media. 3. Expand the coverage of ideological and political education information and education objects. The resources of mass communication have the characteristics of * * *, and the information on the Internet can be obtained and owned by everyone. At the same time, everyone can try their best to provide information to others. Through the electronic mall, BBS, newsgroups, online news, hyperlinks and other online communication means, college students can understand, receive and disseminate educational information anytime and anywhere, which greatly exceeds the limitations of time and space, making it possible for college students in the whole society to receive education at the same time. 4. The relatively simple methods of ideological and political education have been changed. With the development of mass media, especially network technology, ideological and political education in colleges and universities is facing a new environment, and the educational methods have also changed. This flexible form of mass communication can fully mobilize the subjectivity of the educational object, make it easier for the educational object to accept the educational content ideologically, and thus change from the traditional passive acceptance of "indoctrination" education to active participation in the process of ideological and political education, completely changing the traditional one-way compulsory mode of "you talk and I listen, you play and I know", which is conducive to the realization of potential educational effects. 5. Enhance the pertinence and immediacy of ideological and political work. Many mass media have broken the traditional disharmony, and people can express their true thoughts. Take college students as an example. On the local area network of colleges and universities, college students can display their individuality, have any ideological fluctuations and have any problems in their study and life. They can use BBS to express their ideas on the forum. Moderators and online personnel can see your posts, and at the same time, they can communicate with you online, talk about their own ideas, and solve your doubts. Everything has two sides. While mass media brings opportunities to ideological and political education, it also faces many challenges, which increases the difficulty of ideological and political educators. Mainly includes: 1, the challenge of vulgarization and entertainment tendency of media to college students' ideological and political education. Nowadays, the influence of mass media has penetrated into all aspects of social life. The negative effects of mass media, such as entertainment of current political news, vulgarization of social news and kitsch of entertainment programs, are increasingly prominent, which will weaken college students' discrimination and critical spirit, reduce their aesthetic taste, secularize their social outlook and bring great interference to ideological and political education in colleges and universities. 2. The sharp increase of information has brought great interference to ideological and political education. Ideological and political education needs information, and mass media has increased the content of ideological and political education, but at the same time it has also brought interference: first, too much information is easy to interfere with the thoughts of the educated and drown out the information needed for ideological and political education; Second, because the information control and filtering technology is relatively backward, a large number of political information and some decadent and vulgar information contrary to the mainstream values emerge, which interferes with the information needed by college students, seriously affects the clarity of health information and reduces the effect of useful information. 3. The spread of harmful information in the mass media, especially in the information network, seriously interferes with the formation of college students' correct world outlook, outlook on life and values. Mass media not only brings a lot of information, but also leads to a lot of "information junk", which leads to the widespread spread of bad culture, life concepts and methods and values on the Internet through mass media. As a group with a high frequency of "touching the net", in a sense, the network environment has a greater impact on them than the social environment. College students will lose their correct world outlook, outlook on life and values if they are not correctly guided by advanced ideology and culture on the Internet for a long time, influenced by western culture and infringed by decadent ideas such as money worship and hedonism. 5. Mass media has changed the interpersonal relationship model of college students and induced individual psychological barriers. The symbolic information dissemination mode of mass media has brought high efficiency to students' individual communication, but it has also reduced the opportunity of face-to-face emotional communication between people to a certain extent, greatly reducing the interpersonal communication time of college students. This "man-machine-man" relationship has seriously damaged the normal interpersonal relationship model of society and hindered the formation and cultivation of college students' social adaptability. 4. Mass media culture leads to college students' misunderstanding of western culture, and the increasing number of foreign cultures has a great impact on ideological and political education. Contemporary mass media culture has worldwide characteristics. Western developed countries, led by the United States, for their political and economic purposes, rely on their high-tech and powerful transnational capital to dump their popular cultural products to the third world through various means, carry out cultural infiltration, try to reshape their values, behavior patterns, systems and personalities, and occupy foreign markets for their own cultural goods, but the essence behind culture is ideological invasion. At present, in the face of the rapidly developing new environment, our way of life and work has been greatly affected. We must firmly grasp the tool of mass media, use its function of guiding public opinion and mobilizing society, strengthen ideological and political work in colleges and universities, and form innovation in ideological and political education. The following interview puts forward some suggestions on how to use mass media to carry out ideological and political education in colleges and universities: from the national and government aspects, management and the formulation of relevant laws and regulations should be strengthened. First of all, the government and relevant departments should carry out regular rectification and governance, standardize market order, and strictly review and supervise relevant employees. At the same time, it is necessary to strengthen the law enforcement of the mass media, and vigorously pursue and eradicate all kinds of illegal and criminal acts that poison the healthy growth of young people. Secondly, China's legal system is not perfect, so we should further strengthen the legislation of mass media on the basis of existing laws and regulations to protect the healthy development of teenagers' body and mind. From the mass media carrier itself, first of all, the mass media should strengthen the sense of social responsibility, bravely assume the social responsibility as the mouthpiece of the party and the state, spread advanced political ideas and advanced culture, and resolutely defend the leadership of China's socialist mainstream culture. Secondly, we should improve the quality of media practitioners, and improve their political quality, cultural quality and aesthetic ability. As far as ideological and political educators are concerned, firstly, ideological and political education in colleges and universities should always be open to the mass media and adhere to the principle of openness. Secondly, strengthen the idea and ability of ideological and political educators in colleges and universities to use mass media to carry out their work. Finally, we should strengthen the media literacy education of college students.