Network entrepreneurship project planning book

Under the background of increasing employment pressure, many students will choose to start their own businesses after graduation. Coupled with the continuous development of the Internet industry, online entrepreneurship has become the first choice for students. To this end, we provide you with a model essay on project planning for online entrepreneurship, and you are welcome to read and learn from it.

Network Entrepreneurship Project Plan (1)

The first chapter preface

With the increasing number of college students in China, the employment pressure faced by college students after graduation is also increasing. Therefore, college students must constantly look for opportunities to exercise themselves, increase their talents and accumulate experience, so as to lay the foundation for finding jobs in the future. In order to provide more internship opportunities for college students, we intend to create a part-time website for college students. The purpose of this website is to provide correct part-time information for college students so that they can easily find part-time jobs after class. This saves college students the trouble of finding a part-time job and the danger of being easily fooled; Secondly, it is easy for college students to find suitable part-time jobs on this website.

Chapter II Description of Website

Website name:? College students part-time job network

Website domain name:

Purpose of the website: to help all college students in Changsha find part-time jobs for free, and to build a bridge between college students and talent demanders through scientific, professional and true web information. Let students exercise themselves at work, and let those who need talents get the best part-time service for college students.

Website goal: to be? The most professional and authentic college student part-time job network

Entrepreneurial concept: part-time job network for college students? Currently in the research and planning stage. The inspiration for creating this website comes from my observation at school and my contact with my classmates. Now, more and more college students want to find a part-time job in their spare time, but there is no special part-time website for college students to provide them with real and reliable part-time information. This contradiction between supply and demand is becoming more and more obvious. In order to alleviate this contradiction between supply and demand, let college students not be cheated when looking for part-time jobs through online intermediaries, and build this part-time job network for college students? The idea came into being

Website service:

1. Professional part-time information service

Publish the part-time recruitment information of talent demanders. When individuals or companies can offer part-time jobs, they can contact the company when applying for resignation. After confirmation, the company will send the part-time job information to the website in time and accurately. In this way, talent demanders can get the needed talents conveniently and quickly.

Provide real part-time information for college students. When some college students want to seek part-time jobs, they can find jobs that suit them through this platform.

2. Personalized part-time skills training. Our team will provide free professional part-time skills training for every student who is about to take a part-time job, so that every student can quickly get familiar with the work in his part-time position.

Chapter III Market Analysis

College students engaged in part-time jobs have shown a diversified development trend. More and more college students are looking for part-time jobs through intermediaries on websites, and many enterprises or individuals are also recruiting part-time employees through intermediaries. Based on the investigation of intermediary organizations, enterprises, schools and students, and adhering to the principle of safeguarding students' interests, this paper puts forward some targeted views and suggestions on the problems in the process of college students' part-time job.

65438+

This survey is mainly based on college students in Technology and Business University, and the respondents are selected by random sampling. 0/00 questionnaires were distributed, and 90 valid questionnaires were recovered, with a recovery rate of 90%. In addition, we also interviewed intermediaries and students through interviews and face-to-face interviews. Finally, the collected questionnaires are sorted out and analyzed.

2. Findings and analysis

Our questionnaire shows that most students are willing to find part-time jobs. Among them, students who want to find part-time jobs through intermediaries account for the largest proportion. Students and enterprises are more willing to pay the relevant fees to intermediaries to choose. What is the reason? We think this is mainly caused by information asymmetry.

Enterprises need students who do some short-term or sporadic work for them, but they can't find a good way out; Students are eager to go to enterprises to exercise their abilities, but they suffer from lack of access. Intermediaries came into being under such circumstances. As a needle-threading medium, it provides the necessary connection between enterprises and students by obtaining the information of students' needs, and obtains the intermediary cost from it. Therefore, the existence of intermediary institutions is the necessity of social development. So, we create this part-time college student network? It is also based on this.

3. Basic situation of college students' part-time job market

1. Part-time intermediary market governance chaos

Although in recent years, the development of intermediary institutions in China is extremely hot, there are also great governance problems. Some people illegally set up some private internet intermediaries to deceive students. But the deceived students have nowhere to complain. We consulted the relevant legal materials and found that there are few legal provisions related to part-time intermediaries, so many lawless elements cheat money through false recruitment information provided by websites.

2. It is difficult to guarantee the integrity of online part-time intermediary.

Our survey shows that 72% of college students said that most intermediary websites need to charge students an intermediary fee. Moreover, the intermediary website did not issue receipts and invoices to students after charging fees. In the event of a dispute, college students will be in an extremely unfavorable position.

3. The relationship between supply and demand is seriously unbalanced.

According to the survey, in 2005, college students' part-time agency fees were mostly around 50 yuan, but now, the agency fees have risen to more than 100 yuan. The imbalance between supply and demand is an important reason for the price increase. This imbalance between supply and demand is reflected in: more and more college students are eager to find a part-time job, and more and more enterprises need temporary workers, but there are very few truly safe online platforms for both sides to work part-time.

4. Target market

1. At the initial stage of website construction, the target was students from the Technology and Business University and several universities on Xuefu Road.

2. After the website construction is on the right track, expand the development scale through various publicity methods. Gradually transfer the target market to all college students in Changsha.

5. Construction progress

(1). Preparation stage: 1 Set the internal staff of the website. Internal staff consists of five or six people, who participate in website governance in the form of equity participation.

2. Website builders carry out website construction, managers prepare for website publicity, and accountants make financial budget for website construction expenditure.

3. Choose a good office space and purchase office supplies and website building supplies.

(2) Preparation stage: 1. Apply for website domain name registration.

2. Promote websites in universities such as Technology and Business University and Xuefu Road.

3. Promote websites in schools, shopping malls and stores in Changsha.

4. After the website is successfully promoted, we will publish the part-time recruitment information of various enterprises online, so that college students can find suitable jobs here.

(3) Expansion stage: After the website is formed, increase publicity and expand the target market to the whole Changsha University.

6. Competition analysis

1) Upper hand: A. The team members involved in this venture are all college students, so it will be easier to gain the trust and support of classmates when they are promoted in our school.

B the part-time information provided by the website is obtained after cooperating with Changsha Gezhi Company in advance, so the authenticity of the part-time information can be guaranteed. And all the information provided by the website is free, which further increases the credibility of the website.

C. This website will provide free all-round part-time training services for students, so it is more competitive in the same industry.

2) Disadvantages: A. Our team members are all students and have no experience in website management mode and governance mode. Moreover, the technology of website construction and maintenance is not mature.

B there are many large and successful part-time information providing websites, such as 5 1JOB, 58 city, etc. So they are in a weak position in the competition.

3) Opportunities: A. The part-time information provided by most websites in this field is incidental and not professional enough.

B These websites are all oriented to the whole country, and some part-time jobs may not be suitable for college students in Changsha, so the authenticity of part-time job information cannot be guaranteed.

4) Challenge: If the website is successful, it is bound to face pressure and suppression from other websites.

Chapter IV Team Governance

(1) organizational structure

The internal staff consists of four to five people, and the number of people can be increased or decreased according to the situation. Among them, two governance members are responsible for the overall operation of the website and foreign exchange topics; Two website maintenance personnel, responsible for website maintenance and part-time information release; An accounting clerk is responsible for the fund activities of the website; A logistics person is responsible for all aspects of the website.

(2) Human resources

Chapter V Financial Analysis

1) Sources of funds

The website will raise funds in the form of share purchase, and internal managers will jointly contribute to the establishment of the website.

2) Cost accounting

A. Domain name use of the website (depending on the development of the website)

B. the cost of maintaining the normal operation of all aspects of the website

C initial publicity expenses of the website (including the expenses of leaflets, salaries of staff who distribute leaflets and other publicity types)

3) Investment risk

A. If there are problems in the operation and governance of the website, it may lead to the website falling into crisis.

B. the promotion of the website faces great challenges. If the promotion is not successful, all the investment will be wasted.

C. the maintenance of the website faces great challenges.

4) Team income

A. Advertising revenue: The website can publish some advertisements in various ways to earn revenue.

B. Earn income by cooperating with the company: The website helps the company publish part-time information and earn income.

Chapter VI Entrepreneurial Team

(1) Introduction to the entrepreneurial team: All employees involved in this venture are college students with different majors. With the dream of * * *, we got together and learned from each other's strengths, thus establishing this website.

2) Business plan

Website name, website purpose, website service and website membership.

Changsha University Student Part-time Network takes it as its responsibility to provide high-quality services for Changsha university students, and provides true and correct part-time information services and part-time training services for them free of charge. Governance personnel: 2 persons.

Website construction personnel: 2

Accountant: 1

Logistics personnel: 1

Network Entrepreneurship Project Plan (2)

I. Project background

A good life always needs something to embellish. Especially now, with the continuous improvement of people's living standards, the continuous improvement of the quality of life and the pursuit of life. Clothing has become an indispensable ornament in people's lives! The change of clothes varies from person to person. Besides personal beauty, the taste of clothes also reflects a person's inner world. Wearing the right clothes on the right occasion makes people more confident when communicating with each other.

In this way, we set up an online campus clothing store with beautiful clothes as the market entry point, considering? Website platform and short-term return on capital will seize the market, take personal consumption as the theme, take clothing as the guide to drive other products, and finally make their own personal brand.

Second, the project strategy of the company

1. Providing beautiful clothes is the mission of the online shop.

We will improve our core competitiveness, satisfy our customers and reassure them on the basis of effective and smooth sales channels and providing products and services.

2. Company objectives

Based on vocational colleges, serving the surrounding areas and radiating the whole country, we will build a first-class online clothing shop. This online shop will start with the vocational college as the center, wake up the promotion of the shop in the campus mall and promote it on Taobao. The trial run lasted for two months. If the project is feasible, we will use website marketing, blog marketing and other marketing methods to promote products and try our best to make ends meet.

Third, business environment and customer analysis.

1, industry analysis

"Jing Yue Women's Martial Arts" website is launched by college students for young women who love beauty all over the country, so the target consumers are young women. In addition to Taobao's main station, the website also has a sub-station in the campus mall of vocational colleges. Therefore, the tentative target consumer group is female college students, and the market will be gradually expanded in the future. Take vocational colleges as an example, there are 30,000 students of all kinds, and girls account for about 40%. According to the latest statistics, there will be about 30 million college students in China in 20 10, which is a huge market, and considering the future graduates. Moreover, the school is far from the urban area and needs to be crowded by bus. Many students can buy online and express directly.

2. Analysis of survey results

This online shop focuses on the customer analysis of students in nearby schools, which reflects the consumer psychology and needs to some extent.

(1) College students have no fixed purchase pattern, and their purchase behavior is often random.

(2) Strong ability to accept and absorb new things, pursuing fashion and advocating individuality.

(3) The factors influencing product purchase are: price, variety, packaging, service, etc.

(4) The purchase behavior is basically emotional, but due to the influence of their own economic income, their purchase behavior is rational. Generally, they choose personalized clothes with low prices but rich youthful and beautiful colors.

(5) Buying clothes is seasonal. They all buy clothes with the change of seasons, and seldom buy seasonal clothes.

3. Target customer analysis

Generally speaking, college students mostly look at the price, but from the survey results, they focus on the mid-range price. Most of them buy some beautiful and fashionable clothes for themselves, which has the trend of personalized demand and requires high quality of clothes, such as no wrinkles and no thread.

Fourth, business strategy.

1, price strategy

"Yuejing Women's House" strives for perfection in clothing quality, packaging and service, and strives to give customers maximum enjoyment and psychological satisfaction. Take the price route and quality route simultaneously to meet the needs of consumers at different levels.

2. Promotion strategy

(1) publicity strategy

Make use of campus shopping malls, newspaper columns and publicity columns for free publicity, and make use of the advantages of Taobao website to publicize, highlight the image, establish links with other clothing websites, and form a good relationship network.

(2) service.

The service of online clothing stores must be first-class. For members of the distribution team, as long as there is an order, it must be delivered at a certain time and at an accurate place according to the order requirements, and the tone of online negotiation should be mild. In terms of after-sales service, the following methods should be adopted:

Customers who order for the first time will receive small gifts with their clothes and enjoy preferential prices.

(2) After the transaction is successful, call or send a letter of thanks in the station.

(3) Unconditionally accept customer returns for clothing quality problems, and concentrate customer complaints.

From time to time, I send blessing messages to my former customers online.

⑤ Establish customer files, and give customers preferential prices and quality services when ordering repeatedly.

Channel construction

At present, online clothing stores should establish business relations with first-class and second-class wholesalers. When choosing a wholesaler, we will generally examine its business performance, reputation, cooperative attitude and timely delivery, and ask the wholesaler not to cooperate with other online clothing stores in the same city to avoid price confusion. It is usually necessary to sign a cooperation agreement with wholesalers to reach an agreement on issues such as price and product quality.

strategy implementation

1) market scope: During the investment period, campus mall and Taobao are selected as the pilot markets, which are representative and the pilot time is two months. After this model is successful, it will be extended to other websites.

2) Focus on promoting customers, and the target audience is mainly students, which is often easy to lead the trend.

3) Website promotion, writing your own preferential measures and the advantages of low-cost and high-quality products online.

Prediction and analysis of the marketing effect of verbs (abbreviation of verb)

1, turnover income

According to the investigation and analysis, it may be influenced by the word-of-mouth of outlets, and the initial turnover will be unsatisfactory.

2. Payment method

Taobao implements the payment form of third-party payment; Campus shopping malls can be traded offline or transferred online after the goods arrive.

3. Ordering method

Taobao online ordering, telephone ordering.

Defects and difficulties of intransitive verbs

Because our enterprise has just started planning, there is a serious shortage of funds, and because of the tight time, the whole planning is inevitably lacking, but we will try our best to enrich and improve it. .

In terms of website design and production, we have great difficulties in website design due to lack of knowledge and information. However, through our joint efforts and cooperation, the "Moon Mirror House" has been opened on Taobao. We believe that the business of online stores will get better and better!

Network Entrepreneurship Project Plan (3)

order

With the informationization of life and the popularization and application of computers, online shopping has replaced the traditional shopping mode. Online shopping is not limited by time and space, and product diversification gives consumers more convenience and choices, attracting more and more consumers. It is a popular shopping mode now, so opening a shop online has become a trend, and more and more people choose to start businesses online. Network entrepreneurship has low cost and high income. Through the investigation and analysis of the market, we chose to start an online business, chose the virtual recharge market according to the market demand, and opened an online shop specializing in ordering game cards.

1. Project background analysis

1. 1 background and present situation of e-commerce industry

Since China began to develop e-commerce from 65438 to 0998, it has also developed at an amazing speed, and almost all walks of life have made achievements in e-commerce. E-commerce now accounts for 13% of the national total consumption level, and it is developing at a high speed.

Analysis of the development of 1.2 XXX (the type of goods you choose)

I am engaged in the research on the direction of online game card ordering, mainly engaged in the virtual card ordering and official CDK of several popular games of Tencent QQ. As we all know, online games have become a necessity for people's life, leisure and entertainment. It can give people a sense of relaxation when they are tired from work, and it can also give people a sense of accomplishment and satisfaction that cannot be reflected in real life. Let people relax in the tense work life, so as to work and live better.

At present, the game market in China is very large, and the relevant supporting facilities are relatively perfect. The laws and regulations on games are quite sound, which also makes the game market in China develop healthily. The development speed of games is the fastest and most profitable in the field of e-commerce.

I study the most popular games on the internet now, and also the most popular games with the largest number of gamers. Moreover, in order to better display their skills and hegemonism in the game, most of these gamers are willing to spend RMB to equip their game characters and make them stronger, thus demonstrating their heroism. With the market, businesses will have the means to make profits, and these potential users will constantly recharge to equip their own game characters, so as to stabilize the position of the Lord in the game.

Analysis of the Current Situation of1.3cC2C E-commerce Platform

I mainly study Taobao, which is a comprehensive platform with various merchants and huge consumer groups. It is also the leader and main force in the field of e-commerce in China. Taobao is one of the best choices for network entrepreneurs who have just started their business. Taobao spent 1 trillion last year. What a big number this is, and these transaction amounts are independently completed by thousands of CtoC merchants. This shows the value of Taobao, which is a milestone in the field of e-commerce in China. Firstly, it realizes the feasibility, security and convenience of online transactions.

Mr. Ma Yun, the founder of Taobao, said at last year's online business conference that Taobao will create a transaction volume of 10 trillion this year, and behind such a large transaction volume is strong technical support and the gradual improvement of laws and regulations to match the results. The future development of Taobao is bright, and it is an e-commerce platform with unlimited potential. It is also the cradle of thousands of successful small and medium-sized entrepreneurs in Qian Qian.

Taobao has its own clear laws and regulations in the future development, internal management of enterprises, management of small and medium sellers, etc. Anyone in Taobao must rely on it to act. This gave it a good and healthy development guarantee, so I also chose it.

2. Market analysis and positioning of the project

2. 1 Swot analysis of project development environment

2. 1. 1 inherent advantages

(1) We need to think about the friends around us, who haven't seen the mobile phone and who don't need it.

(2) Without logistics, a transaction can be completed in a few minutes. Without logistics, there will be no disputes arising from the mistake of express delivery location.

(3) Less funding, but no money. You can start a business with 300 yuan. And the operation is simple. As long as you start the software, everything is done automatically by the software. There is no need for inventory, and there is no need to consider the problem that goods cannot be sold under pressure.

(4) Suitable for part-time jobs, without buying anything in advance or wasting time running around. As long as you have a computer, you can complete the transaction at any time without being bound by a fixed place.

(5) It is difficult to accumulate credibility quickly. The difficulty lies in the gradual accumulation of credibility. Without credibility, the customer churn rate will be high. As for the phone bill, it is possible to raise the drill within the week.

2. 1.2 internal disadvantages

Now the credit of Taobao shop is divided into two types: virtual baby transaction and physical baby transaction.

What is a virtual baby? Mainly refers to the goods that can complete the transaction without logistics, such as online game cards, telephone recharge and so on.

What is a real baby? Mainly refers to some physical objects that need logistics participation, such as clothing and cosmetics.

There is a special kind of physical treasure, such as software, shop decoration, virtual host, website construction, decoration template and so on. On Taobao, it belongs to the life service category of physical baby, so the transactions brought by this kind of baby also belong to the physical baby transaction.

I believe many friends will know that my store used to operate automatic recharge software, but now it has just engaged in this industry.

I also did top-up business in the early days, so I accumulated a lot of virtual baby transactions.

However, since Taobao introduced some new rules after July 8, and Taobao itself developed a recharge system, the practice that many people on the Internet said before relying on virtual diamonds and then transforming them into objects is no longer applicable.

Therefore, it is best for shopkeepers who want to do real things now not to let their stores have any credit for virtual baby trading. If there are friends who want to make real things through virtual drilling and reconstruction, then the store you built is a waste store, which will have many disadvantages.

2. 1.3 external opportunities

If you do a lot of actions in your original way, you can only get your current results, which means that you have to start a business to make more money. If you don't change it for five years, ten years and twenty years, you may still be like this! Why are people in China alive? Because everyone is born, he is determined to live. When his life is in danger, whether he has money or not, he will change it and try his best. Therefore, when a person encounters problems in life, he will never have an excuse, because he must live, and life is not important to us? Is success important to us? What's the point of unsuccessful life? When you equate life with success, there will never be an excuse for your life. When you have no excuses, you can really achieve great success, right?