A complete two-way communication process includes

Information sending, receiving and feedback

Face to face communication is the best way to communicate. The communication process is a complete two-way communication process: the sender should convey the information, thoughts and feelings he wants to express to the receiver through language. When the receiver receives information, thoughts and emotions, he will ask some questions and give the other party a feedback, which forms a complete two-way communication process.

Two-way communication means that individuals or social organizations often exchange opinions with the public, including exchanging thoughts and feelings with the public inside or outside the organization. To carry out public relations work, a two-way communication network must be established between the organization and the public. On the one hand, we should use various media and means to spread it to the outside world, so that the public can understand and know the organization. On the other hand, we must absorb public opinions and feed them back to the top decision-making level of the organization as the basis for adjusting and improving ourselves. To achieve two-way communication, all members of the organization, especially the leading members and public relations personnel, need to realize the equal status of both parties in public relations and listen to each other's opinions in communication.