KA, what do you mean by traditional and OTC sales?

KA means KeyAccount, which means "important customer" in Chinese and is also a key customer. -For enterprises, KA store is a big terminal in terms of business area, passenger flow and development potential. Wal-Mart, Carrefour, Metro and other internationally renowned retailers. Or-regional retailers such as Shanghai Hualian, Beijing Hualian and Shenzhen Wanjia. Tradition: that is, the sales of small shops and self-employed households you see. OTC: Run a pharmacy for terminal sales. There are also emerging sales models: for example, direct sales. I hope I can help you!