How effective is B2B website promotion

1, can enhance the brand influence

For traditional enterprises, on the one hand, with the help of the e-commerce platform, "power", do a good job of product promotion and publicity, at the same time, but also from the source of the product to start, and to practice good internal skills. At present, the entire domestic manufacturing industry, the brand road is still very long, the market has become saturated, and the same products, marketing methods, homogenization phenomenon is also increasingly serious, the word of mouth and customers have not accumulated to a certain extent of enterprises want to stand out in the industry, rapidly increase sales, it is necessary to market conditions "the right medicine.

The current emerging one-stop industrial procurement platform, precise segmentation of industry categories, selected and aggregated a large number of globally renowned brand manufacturers and brand level agents, from production, distribution to the terminal resources to achieve the full integration of resources, to achieve the advantages of the whole network of products offer. Through the aggregation and influence of the platform to quickly grasp the advantageous resources, so that traditional enterprises to obtain the industry characteristics to find downstream buyers of the precise channel. Massive website traffic and accurate exposure, so that enterprises in the enhancement of brand influence to achieve twice the result with half the effort.

2, can reduce procurement costs

Enterprises through the establishment of business-to-business e-commerce with the supplier to achieve online automated purchasing, you can reduce the two sides of the transaction for the investment in manpower, material and financial resources. In addition, the purchaser enterprise can realize bulk purchasing to obtain discounts by integrating its internal purchasing system and unifying purchasing from suppliers.

3, can reduce inventory costs

Enterprises through the establishment of inter-enterprise e-commerce systems with upstream suppliers and downstream customers, to achieve the sale of production, production for supply, to achieve the efficient operation and unity of the logistics and maximize inventory control. Some companies realize the efficient operation of corporate business processes and greatly reduce inventory costs by allowing customers to order online.

4, can save turnaround time

Enterprises can also establish a unified e-commerce system with suppliers and customers to achieve the enterprise's suppliers and customers direct communication and transactions, reducing turnover links. For example, the airline company's spare parts are purchased from the supplier, and a large part of these spare parts are to meet its customers airlines to maintain the aircraft used. In order to reduce the intermediate turnover link, the airline through the establishment of e-commerce site, the airline's suppliers and customers to achieve direct communication between the airline, greatly reducing the turnover time of spare parts.

5, can expand market opportunities

Enterprises through the establishment of online business relationships with potential customers, can cover the original difficult to cover the market through traditional channels, increasing the market opportunities for enterprises. For example, through online direct marketing, 20% of new customers from small and medium-sized enterprises, through the establishment of inter-enterprise e-commerce with these enterprises, greatly reducing the transaction costs on both sides, increasing the interests of small and medium-sized enterprise customers online purchasing power.

Expanding knowledge: B2B website how to do promotion

(a) supplier-oriented promotion

Industry website as long as there are a large number of suppliers to publish a large amount of supply information. The industry website has the prerequisites for development. And a large number of suppliers is not just to establish an industry website, just wait for suppliers to join. Is the need to vigorously promote, vigorously publicized, so that their own industry website in the industry suppliers quite well-known. The following list of common methods of promotion within the industry:

1, with the industry associations, can be in the shortest possible time to their industry website in the industry associations covered by the scope of the enhancement of visibility.

2, more contact with some famous people in the same industry, please ask them to improve the authoritative information, to obtain the support of well-known people in the industry. Industry celebrities tend to be more noticed by people in the industry, as long as they have a good relationship with them, your website will have an invisible promotional power.

3, and large integrated B2B sites, in these large B2B sites under the aura of the site will also be noticed.

4, more to participate in or organize industry conferences, and live on the industry website. Can show the authority of the industry website, professionalism.

5, if your industry has newspapers, magazines, then often to them. Very upscale, very recognized by others.

6, in the industry collection area of local media, industry newspapers, magazines to put ads.

7, the appropriate organization of some network exchanges, such as buyer exchanges, supplier exchanges.

8, if you have the ability to organize offline industry exhibitions, or online industry exhibitions.

9, in the competitor's website to go to pull customers, here the competitors include major B2B industry websites. Competitors' resources can often be transformed into their own resources.

10, analyze the supplier to use the most instant messaging tools, and then through some means to control the majority of users in the industry.

11, online and offline related media cooperation and promotion, such as advertising, content replacement.

12, have contacts can be sent to the major news sites, the major news sites are a variety of websites news source, this way will get more potential promotion, for the establishment of their own brand is also very beneficial.

13, through the introduction of others, and then personally door-to-door promotion.

14, the site's keyword optimization, as long as the keywords set reasonable, from the search engine to bring the absolute need for customers.

(2) consumer-oriented promotion

Products of consumers can generally be found in the online product stores; the reality of stores, wholesale markets; high culture shovel level of the network community, etc., as long as attention to the collection and through the mailbox or telephone and other contact information to promote can be. If the above method seems to be passive, you can make a big fuss offline:

1, offline small gifts.

2, hand out flyers.

3, to engage in a livestock Tao whistle under the questionnaire.

4, sponsoring certain activities or organizing certain activities.