What is an e-commerce marketing model? What are e-commerce marketing models?

E-commerce marketing is a kind of online marketing, which is the process of accomplishing a series of marketing links and achieving marketing goals with the help of the Internet. As we know, the network has fast, efficient, low-cost features, information resources on the Internet **** enjoy, the barrier to entry is zero. As a new media, the network has a one-to-one interactive features, which is a breakthrough in the traditional media to face a large number of "audience" characteristics.

From the marketing point of view, one-to-one interactive communication between producers and consumers on the network, to understand the customer's requirements, aspirations and ideas for improvement, the industrial era of mass production and large-scale marketing to improve the marketing of small groups and even individual marketing, to provide consumers with a great deal of satisfaction, catering to the purpose of the modern marketing concept.