Analysis on the pain points and trends of industrial real estate development

In recent years, China has experienced a series of blows, such as Sino-US trade war, stock market downturn, Huawei incident, etc., and its economic development has slowed down and been hindered, thus encountering unprecedented challenges. As a powerful driving force of regional economic development, industrial real estate should go against the wind and contribute to China's GDP. 20 19 ushered in the 40th anniversary of industrial park development. What's the next step for industrial real estate? What will be the future trend?

The development of industrial real estate has gone through the stages of enterprise park, industrial park and industrial real estate. Relying on industry and taking real estate as the carrier, the coordinated development with park industry, regional industry and urban service industry has attracted more and more attention from governments at all levels.

Four development models

The resources and strategic positioning of industrial real estate are different, and the development model and profit model are also different, which can be roughly divided into the following four categories:

1, real estate developer mode

After acquiring the land, we will carry out property construction in the form of overall development or customization, such as industrial complex and headquarters complex, and then carry out some project management and marketing activities in the form of lease, transfer or joint venture, and finally get the profit model of the whole project.

2. Industrial investor model

Mainly based on the "base+fund" two-wheel drive, the park development fund raises funds from social capital. This fund not only invests in the industrial park to develop some land and industrial properties, but also invests in some new technology enterprises with market prospects, attracting a large number of innovative enterprises to settle in.

3. Development mode of production-oriented cities

Development enterprises and local governments have established new production city development agreements for some industries, and are responsible for the construction and operation of some infrastructure including functional facilities in the plot, as well as industrial development work such as industrial planning, spatial planning, architectural design, project investment, property management, etc.

4. Fund investor model

Fund investors purchase some properties by issuing real estate funds, and then rent them back to partners after modernization, or attract some target customers to settle in by taking land to build new industrial parks, so that the occupancy rate of properties can be further improved to a certain level and stable or considerable cash flow can be generated. Capitalize the property, complete a new round of capital circulation, and then make the next round of investment. The profit model is mainly through fund management and property capitalization.

Mode difficulty analysis

China's industrial real estate model mainly has three highs, one low and one long, but there are many pain points.

1, insufficient risk assessment

Did not make a good evaluation and prediction. From the point of view of operation time, it takes at least three to five years, or even ten to eight years, from industrial park planning, investment promotion to enterprises entering and putting into production.

2. Develop residential thinking and industrial real estate.

This is a concept that park operators should abandon. Residential real estate is characterized by few customers, large customer base, high profit and high turnover. Industrial real estate is characterized by a small customer base, a large number of customers, a long cycle and a long time to pay back the money.

3. The product homogeneity is serious.

At present, many industrial parks lack research on national strategic policies and in-depth excavation of urban planning and development in the early stage of development, resulting in no professional planning, no professional evaluation and judgment of the third party, and rely entirely on their own subjective judgment.

4. The industrial chain of the park cannot form a closed loop.

It is often difficult to form an organic combination of the land location of developers, including industrial supporting facilities, which will increase the difficulty of our development. Some industrial parks can't form an industrial chain in the end, and there is no industrial support, which is actually lifeless for park management.

5. The separation between production and city is normal, and there is a lack of regional facilities.

At present, the phenomenon of separation between production and city is widespread in the construction, and the industrial park has not been supported first, which leads to the lack of support for the development of industrial parks.

6. Ignore software construction

The construction of the park will eventually return to industrial attraction. Traditional real estate developers will pay attention to location value and hardware value, including external supporting value, while industrial real estate will pay attention to three points: policy orientation, industrial environment and soft service.

7. Marketing strategy is out of date.

Many parks still use some traditional real estate marketing methods to operate industrial parks, and the final result is definitely not ideal.

8. Single profit model

Many domestic parks have a single profit model and only rely on sales to generate profits. Once the sales are not smooth or the investment is unfavorable, the income in the later stage of the park is limited, and the self-hematopoietic function is very poor.

9. The relationship between government and enterprises is not close.

All aspects of the industrial park need us to have close relations with the government and various departments to ensure the stability of the rear, otherwise many policies will not be implemented.

In addition to solving the above problems, it is necessary to grasp the future trend in order to do a good job in industrial parks. From the perspective of future development, professional market-oriented operation ability will become the core consideration. If we only pay attention to government relations or conceptual packaging, it will gradually be eliminated by the market.

Grasp market trends and seize development opportunities.

Industry opportunities: deeply study the development trend of the whole industry of industrial real estate, gain insight into the blank and hot areas of industry development, and strive to seize the development opportunities of the industry;

Opportunities for enterprises: Industrial real estate developers provide space carriers and operational services for enterprise development, so understanding the needs of enterprises is the basis for the development of industrial real estate developers.

Accumulate stock resources to achieve quality improvement and efficiency improvement.

At present, some first-and second-tier cities have accumulated a lot of stock resources under the long-term development of industrial parks. In first-and second-tier cities, a new round of industrial transformation and upgrading, upgrading quality and increasing efficiency will lead to a large number of enterprises moving out, providing a large number of markets for industrial real estate developers to develop their industries, which will be an important opportunity for industrial real estate development.

20 19 ushered in the 40th anniversary of the birth of China Industrial Park. What will happen to industrial real estate in the future? Is industrial real estate Jianghu a sword of Huashan? Collusion? Is it a unique show or a hundred flowers? Let's wait and see.

Service description:

Forward-looking Industry Research Institute was established in Beijing Tsinghua Campus, 1998. Mainly committed to providing enterprises, governments and research institutes with consulting and solutions in the fields of industrial declaration, industrial planning, park planning, industrial layout, industrial upgrading and transformation.