On the inheritance and innovation of traditional culture from the business philosophy and spirit of Huizhou merchants. How to answer? High school politics

When it comes to business culture, we can't help but mention the culture of Huizhou merchants. As an important part of the traditional culture in our province, Huizhou merchants' culture combines the traditional moral norms of "honesty, faithfulness, benevolence and righteousness" with the Confucian ethics of Zhu Cheng Neo-Confucianism, and integrates them into the traditional culture, forming a culture combining Confucianism and merchants, thus creating a unique rational business ethics. Although Huizhou merchants gradually declined due to the war and other reasons, they made great contributions in the modern commercial history of China and even the world. The creed of "sincerity, faithfulness, benevolence and righteousness" in Huizhou merchants' culture is still regarded as a treasure book by today's merchants and should be followed. Traditional business culture generally only limits the moral level of businessmen. With the development of society, especially in the 2 1 century, with the advent of the information age, modern business culture has also been enriched. Compared with traditional business culture, it generally includes: business spirit culture, commodity culture, brand marketing culture, public relations culture and environmental culture. 1, business spirit and culture. Refers to commercial enterprises or individuals, which must follow or show certain values, mental outlook and ideological realm in business practice. This is close to the concept of traditional business culture. 2. Commodity culture. It is a sign of a successful commodity, which is often manifested in the quality, appearance, name, packaging and many other aspects of the commodity, showing the degree of national civilization, way of thinking and aesthetic taste. 3. Brand marketing culture. Including brand, trade name, trademark and marketing culture. Trade names and trademarks, as patterns or text symbols of commodities, closely cooperate with brands and embody the same cultural connotation. In the modern fast-paced life, compared with commodity provinces, brands have higher recognition and representativeness, which can represent the quality, service and culture of commodities, and even the goodwill and social status of enterprises. So most of the current business competition is brand competition. Marketing is the link between production and consumption, and it is the central link of a series of commercial activities. The process of brand building is actually the process of marketing. Modern marketing culture not only refers to window, counter, advertisement, exhibition and other intuitive promotional means, but also includes marketing ideas and ideas such as business awareness, market concept and strategic planning. 4. Public relations culture. Also known as public relations culture, it is actually the culture of interpersonal relationships. In business activities, the relationship between employees and customers is the first, and the relationship between people and goods is the second; In enterprise management, in addition to rules and regulations, the relationship between superiors and subordinates is also an important aspect of enterprise management; Whether it is traditional business or socialist business, we must cherish our loyalty, care and respect for people. 5. Business environment culture. The business environment in a broad sense includes regional commercial buildings and facilities, as well as the environmental atmosphere that affects the business activities in the whole region. In a narrow sense, business environment refers to the design of shops and the level of supporting services.