What are the trends in cross-border e-commerce? Cross-border e-commerce development status and trends?

The development trend of cross-border e-commerce is as follows:

1, cross-border e-commerce development environment as a whole is good.

2, the transformation of consumer habits , brand development is imminent.

3, branding has become an important cross-border e-commerce breakthrough.

4, the third-party platform problems, independent station has become a new channel for cross-border e-commerce.

5, under the background of big data, multi-channel refined operation is the main theme of cross-border e-commerce in the future.

The status quo of cross-border e-commerce development is as follows:

1. Against the backdrop of the global epidemic, countries have adopted different degrees of isolation measures, and people have been forced to shift some of the necessary shopping activities from offline shopping malls and supermarkets to the Internet. It is undeniable that the epidemic has been accelerating the process of retail online at the worldwide level, especially in overseas markets, changing the consumption habits of overseas consumers.

2, Deloitte Consulting research shows that the overall retail sales of e-commerce in major countries in Europe, the United States and the Asia-Pacific region have experienced growth of more than 15% between 2019 and 2020.

Cautions for the development of cross-border e-commerce:

1, the new era of e-commerce, the mode of operation needs to be transformed

Big data background, enterprises not only need to be able to timely and comprehensive access to the flow, but also to be able to operate the flow, and to establish a refined operation process. Cross-border e-commerce will enter the era of comprehensive digitalization and refined operation.

2, omni-channel data through, tap the value of data

With the expansion of online consumption scale, data will become the most valuable wealth of cross-border e-commerce enterprises. With omni-channel data as the foundation, cross-border e-commerce companies will have the ability to find target customer groups, analyze user journeys, and locate business pain points through user behavior data. The ability to tap into the value of user data and continue to optimize the user journey through data analysis will become the key to the survival of cross-border e-commerce enterprises.

3, full-scene reach users, optimize the user journey

Operation, multi-channel access and fine-tuned operation has become a cross-border e-commerce development trend. With the development of business, marketing means will also gradually change from traditional scale to refinement, completing the transformation from the pursuit of scale to the pursuit of quality. The traditional large-scale advertising has fallen behind, and the ability to open up multiple channels and realize the whole process of serving users has become the future foothold of cross-border e-commerce. In terms of channels, from a single advertisement to social shopping, live shopping, VR shopping and other multi-channel placement.