Management Strategy of Luoyang Central Department Store

First, establish new ideas, change ideas, strengthen enterprise team building, and complete the transformation from traditional department stores to modern department stores.

Armed with the spirit of the 17th National Congress of the Communist Party of China, combined with the actual situation of enterprises, we should strive to improve the theoretical level and political literacy of leading bodies and party member cadres, constantly improve their ability to scientifically judge the situation, enhance their ability to control the market economy, and strive to build leading bodies into strong fighting collectives and enterprise backbones with excellent political quality, comprehensive knowledge and sound management. Unite and lead all employees, push the overall work of the enterprise to a new level, and improve the economic and social benefits of the company.

In 2006 1 month, under the leadership and care of the municipal government and the Bureau of Commerce, we successfully negotiated cooperation with Nanjing Central Department Store, realized the restructuring and reorganization of state-owned enterprises, and registered 35 million yuan to establish Luoyang Central Department Store Co., Ltd. After the establishment of the new company, we promoted the concept renewal and ideological transformation of cadres and employees through deepening reform, and realized the transformation from the past state-owned enterprises to diversified investment joint-stock enterprises; From the past state-owned fixed workers to the employment contract employees; From the old business model of single store to large-scale and group management; From the past lease operation to the brand network operation of manufacturers. Take management as the center, serve management, and improve the management and market analysis ability of middle-level and above managers and business backbones. Increase the sense of crisis, urgency and responsibility of cadres and employees by means of competition. Through training and responsibility target assessment, the competitive incentive mechanism has been improved, the assessment has been strengthened, rewards and punishments have been clearly defined, and the quality of cadres and employees has been further improved, laying a good foundation for active, active and creative work.

Second, vigorously implement the famous brand strategy, expand brand influence, and adapt to market consumption demand.

The competition in the market and the development of personalized consumption make the positioning of modern department stores develop in the direction of brand. Our business orientation is: serving the public, leading the fashion, focusing on the mid-range, leading the high-end, and developing the brand strategy.

We attach great importance to brand development and introduction, implement the last elimination system of brands and introduce mature brands with good market performance. Create the image of famous shops with famous brand goods and promote the sales of famous brand goods with the effect of famous shops. On February 20 12, Shiseido, a famous cosmetics brand, made its debut in the Central Department Store, which was the only counter set up by Shiseido in Luoyang, attracting consumers' attention and purchase. Swiss famous watches such as Rolex, Tudor and Radar have settled in the central department store and set up counters, which have improved the grade of watches and attracted customers to buy here.

Shiseido, Rossini, Belle, Tata, Yoshioka, Kang Li, Shu, Fukuhara Xiang, Pink Blue, George Posa, Golden Fox, VZ, EACHWAY, True Self Eternity, Iger, Sans, Butong, Mary, Zhao Jun, Ordos Aoqun, Annotation, Lubin, Bai Weiya, etc.