Traditional Culture Encyclopedia - Traditional customs - What are the common online marketing tools?
What are the common online marketing tools?
1, corporate website
Among all online marketing tools, corporate website is the most basic and important one. Without corporate websites, many online marketing methods will be useless.
Step 2: Email
E-mail is not only a personal communication tool, but also increasingly inseparable from the business activities of enterprises. Therefore, e-mail has also become one of the effective tools for transmitting information in online marketing, and plays an extremely important role in online marketing.
3. Blog and RSS
Blogs are also called blogs or weblogs in some places. When a blog appears in the form of a noun, it usually refers to the content of people or blog posts on the network; When blog is used as a verb, it refers to writing blog articles. Blog is not only used to publish personal blogs, but also becomes a tool for enterprises to publish information, thus becoming a new type of online marketing tool.
4. Instant messaging
Instant messaging marketing, also known as IM marketing, is a means for enterprises to help enterprises promote products and brands through instant tools IM.
5. Search engines
Search engine is one of the commonly used Internet services, and its basic function is to provide convenience for users to query information.
Network marketing tool is a tool used in marketing activities on the Internet, which makes full use of all the characteristics of Internet technology and is incomparable to traditional marketing tools. These features include: l) trans-temporal; 2) swiftness; 3) interactivity; 4) intelligence; 5) diversity; 6) economy; 7) virtuality. Network marketing tool is a method and means of marketing activities based on network technology and information technology and relying on the Internet. Its appearance has certain technology, concept and market foundation.
Common online marketing tools include corporate websites, search engines, e-mail, real-name registration system websites, instant messaging, browser toolbars and other client-specific software, e-books, blogs, RSS and so on. With these means, we can realize the release and transmission of marketing information, the interaction with users and the favorable environment for sales and marketing.
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