What do B2C, C2B, B2B, C2C, O2O and O2P mean respectively?

1. B2C, business to consumer B2C is the abbreviation of Business-to-Customer, and its Chinese abbreviation is "Business to Customer".

"Business-to-customer" is a model of e-commerce, also known as commercial retail, which sells products and services directly to consumers.

This form of e-commerce is generally based on online retail and mainly uses the Internet to carry out online sales activities.

B2C means that companies provide consumers with a new shopping environment - online stores through the Internet. Consumers shop and pay online through the Internet.

2. C2B, consumer to business C2B is a type of e-commerce model, that is, customer to business.

The core of C2B is consumer-centered, with consumers taking charge.

Let’s look at it from our perspective as consumers.

C2B products should have the following characteristics: First: Products of the same model from the same manufacturer have the same price no matter what terminal channel they are purchased through, that is, one price for all people across the country, and channels do not have pricing power (consumers are equal); Second: C2B

The product price structure is reasonable (rejecting huge profits); third: channel transparency (O2O model rejects copycats); fourth: supply chain transparency (brand exclusive enjoyment).

The new continent that humans in the C2B new business civilization are about to enter includes the O2O business model.

3. B2B, business-to-business B2B refers to the marketing relationship between businesses. It closely integrates the corporate intranet with customers through the B2B website, and provides customers with better services through the rapid response of the network, thereby promoting

Enterprise business development (Business Development).

In recent years, B2B development (B2B Development, Directindustry B2B) has gained rapid momentum and is becoming mature.

4. C2C Consumers To consumers, C2C means e-commerce between individuals.

For example, a consumer has an old computer and sells it to another consumer through the Internet. This type of transaction is called C2C e-commerce.

5. o2o Online to offline O2O refers to combining offline business opportunities with the Internet and making the Internet the front desk for offline transactions. This concept first originated from the United States.

The concept of O2O is very broad. As long as the industry chain involves both online and offline, it can be collectively called O2O.

6. The O2P marketing model (i.e. Online To Place) is a localized O2O marketing model. The business model of the O2P model includes three Ps: Platform, Place (channel/localization) and People (consumers).

aspect.

Extended information: E-commerce is a business activity that uses information network technology as a means and centers on commodity exchange; it can also be understood as a business activity on the Internet (Internet), intranet (Intranet) and value-added network (VAN, Value Added Network).

The conduct of trading activities and related service activities through electronic transactions is the electronic, networked and informatized version of all aspects of traditional commercial activities.

1. The formation and transactions of associated object e-commerce are inseparable from the following four aspects: 1. Trading platform Third-party e-commerce platform (hereinafter referred to as the third-party trading platform) refers to providing transactions for both or multiple parties in e-commerce activities

The sum of the information network systems for matching and related services; 2. Platform Operators A third-party trading platform operator (hereinafter referred to as a platform operator) refers to one who is registered with the industrial and commercial administration department and obtains a business license, engages in the operation of third-party trading platforms, and provides services for

Natural persons, legal persons and other organizations that provide services to both parties to the transaction; 3. Site operators. Site operators of third-party trading platforms (hereinafter referred to as site operators) refer to natural persons, legal persons and other organizations that engage in transactions and related service activities on the e-commerce trading platform.

Other organizations.

2. Payment system The payment system is a financial system that is composed of intermediaries that provide payment and settlement services and professional technical means that realize the transmission of payment instructions and fund settlement. It is used to realize the settlement of claims and debts and the transfer of funds.

Arrangement, sometimes called a Clear System.