Wish platform suitable for selling which goods

We Lianlian and Wish are partners in our eyes: Wish, as the world's leading mobile e-commerce platform, has entered China since 2013, hand in hand with Made in China, to provide cost-effective products for hundreds of millions of consumers around the world. In this more than 7 years, from Yiwu trinkets to Shenzhen 3C digital, from Hangzhou clothing to Guangzhou and Foshan home, Wish witnessed a wave of Chinese sellers in Wish on the hot seller explosion single, experienced the Chinese brand step by step out of the country!

For 2021, how can Chinese cross-border e-commerce sellers seize new opportunities? Wish has also given its own advice:

Q--How can Wish empower industrial zone merchants in 2021?

# Answer:

Wish has always insisted on accurately supporting good merchants and good products through its own scientific and technological attributes and data-driven, so from the point of view of the industrial zone merchants, you can improve your own hard power from the following perspectives, and better grasp of the main battlefield of mobile traffic.

01-Breaking the inherent thinking, not bound by inertia understanding

Part of the manufacturers think that the cross-border threshold is very high, and their own products are not suitable for cross-border retail. As long as the category in the consumer's life, work and other scenarios have a demand, the overseas market is large enough, Wish is also committed to optimizing the operation threshold of the industrial belt sellers, more convenient good goods to the sea.

02-accurate supply of the right products in front of the right consumers

The cross-border retail trade form combined with our UGC consumer feedback, can be accurately grasped by the end consumer preferences, to better help their own adjustments to the product design and manufacturing process, the accurate supply of the right products in front of the right consumers.

03-optimize their supply chain system

Optimize their supply chain system, and continue to supply products with cost-effective advantages, Wish through its own big data algorithms to capture this information, to help merchants to achieve more sales promotion.

Q2 -- How can Chinese cross-border e-commerce sellers seize new opportunities?

# Answer:

01-Seize the advantage of favorable policies

Seize the advantage of favorable policies and develop cross-border e-commerce business by relying on the supportive policies for cross-border e-commerce of the national and local governments, and the supportive policies for cross-border e-commerce platforms' investment promotion.

02-Expanding channels

Take advantage of the cluster advantage and scale effect of cross-border e-commerce industrial zone to develop cross-border e-commerce business and expand existing sales channels.

03-Transform the production mode

In the production mode, the traditional foreign trade factories need to change the "few varieties" to "more varieties", "large quantities

In terms of production mode, traditional foreign trade factories need to change from "few varieties" to "many varieties" and "large quantity" to "small quantity", so as to adapt to and satisfy the orders of cross-border e-commerce.

04-Transformation of the mode of operation

In the mode of operation, the seller needs to start from the initial rough mode of operation, to the "fine-tuning" efficient way of doing business, to improve the cross-border e-commerce integrated service capabilities.

05-Actively explore the global market

Actively explore the global market, carefully analyze the personalized and localized needs of each country and regional market segments, pay attention to the quality of products and services, and win the recognition and trust of overseas consumers.

Q3--How will traditional manufacturing factories "transform" in 2021?

# Answer:

01-From OEM to build their own brands

Many traditional manufacturing factories have been to many overseas brands OEM or direct supply, quality of traditional OEM experience base, the ability to make cost-effective professional products. Make very cost-effective and professional products. For manufacturers to build brands, in the overseas consumer market, and gradually form a brand overseas pattern to take advantage of the supply chain of independent production cost-effective route can be more advantageous.

02-Quality and cost balance

Manufacturing enterprises should be transformed from cost priority to quality and cost balance; from "Made in China" to "Made in China", so that Chinese products no longer To appear in front of foreign consumers with a poor image, take the road of quality.

03-Improve awareness of intellectual property rights

Cross-border e-commerce than traditional international trade in the infringement of intellectual property rights on the issue of more traceability, traceability and accountability, the consequences of infringement is very serious, may face the product was taken off the shelves, the store was downgraded or directly closed, but also be claimed a high amount of infringement costs. Therefore, the factory in the development of new products, cultivate the brand, to apply for international technology rights, take the road of sustainable cross-border e-commerce.