How much is the headline advertisement?

The minimum deposit for opening an account in today's headline information flow advertisement is 5,000 yuan, and there are no additional fees such as account opening fee and service fee.

Today, there are three forms of headline advertising payment:

1, CPM (full name: costpermille): the exhibition cost of thousands of people, that is, the cost of advertising exhibition 1000 times.

CPM (Thousand Exposure): 4 yuan/Thousand Exposure.

2.CPC (full name: costperclick): the cost per click, that is, the cost required for an advertisement to be clicked once.

Click fee: 0.2 yuan/time.

3.CPA (full name: costperaction): the cost of a single download, that is, the cost of downloading the APP once. Android APP only, where CPA means effect payment, and it also includes three forms: form submission, telephone consultation and WeChat official account copying.

CPA (effect payment): There are four kinds of effect payment.

A. Form submission: 1 yuan/form submission

B. Telephone consultation: 1 yuan/telephone consultation

C.app download: 1. 5 yuan/Download

D, WeChat official account copy: 1 yuan/copy

In addition, there is another form of ocpc advertising payment, which is as follows.

General bidding CPC: applicable to all types of customers. Ordinary bidding CPC is the most conventional click bidding method, which can be simply understood as the higher the bidding, the higher the advertising space, and the more high-quality advertising resources are obtained. Need to have high skills and experience in advertising and data optimization.

Target conversion cost bidding OCPC: suitable for customers who want to obtain a large amount of conversion effect data and invest at least 50,000 yuan in advertising budget every month. Depending on different industries and products, the actual budget may be higher than 50 thousand. Basic principle: First, invest an experimental budget to see what features users can easily convert into consultation, message, download and so on after seeing the advertisement. Then advertise to more users who meet this feature and get more conversions at a lower price. The experimental budget invested in the early stage cannot be too small! Otherwise, enough sample data cannot be obtained. There must be at least 240 sample data, that is to say, if the initial conversion cost is 100 yuan, the advertising budget of 24,000 yuan will be needed for the preliminary test, and then the data will be optimized, and then 80,000 yuan will be invested to achieve the goal of 1840 conversions in 56 yuan.

* The above prices are the bidding starting price, and the actual advertising transaction price will be higher than or equal to the bidding starting price. The actual transaction price is influenced by many factors.

Accurate bidding advertising is very suitable for advertising needs that require high advertising conversion effect. Advertising can be accurately displayed to target consumers, and the advertising conversion effect can be obtained at a relatively low cost. It is not suitable for accurate bidding advertisements that show advertisements to more consumers in order to obtain more exposure and display needs.

The charging principle of accurate bidding advertisement;

Simply put, advertisers with high bids can get more priority displays and more clicks. Each advertisement has the lowest bid, which can be increased by 1 cent. The advertising transaction price is less than or equal to the advertising bid. The algorithm of the basic transaction price is the bid of the second advertisement plus 1 cent. (For example, advertiser A bids 0.3, advertiser B bids 0.5, advertiser C bids 0.4, and advertiser D bids 0.4 1. First show the advertisement of advertiser B, with a transaction price of 0.42; Then advertiser d, the transaction price is 0.41; Then advertiser C, the transaction price is 0.31; Finally, advertiser A, the transaction price is 0.3). The actual transaction price is also influenced by advertisers such as click-through rate, delivery time and audience. The transaction price is dynamic, subject to the actual price of today's headline bidding advertising system.

Today's headline advertising fees are mainly divided into three types, as follows:

1, pay according to the display

You only need to pay when the advertisement is displayed, and the payment amount will not exceed the amount you set. However, the exhibition fee standard is related to bidding. Generally, the higher the bid, the higher the ranking, the better the exhibition effect, and the higher the fee.

2. Pay per click

You only need to pay when the advertisement is clicked, and the payment amount will not exceed the amount you set. However, the cost per click is related to the keywords of the industry, and the general charging standard is 0.2 yuan/time.

3. You can set the conversion cost.

You only need to set the maximum acceptable conversion cost, and leave the rest to the system, but the final conversion cost will not exceed the amount you set.

Of course, you still need to open an account before going online. Generally, there will be a certain fee for opening an official account, and the pre-payment needs to start from 6,543,800 yuan. In addition, if you want to avoid this account opening fee, prepaid fee and get the effect from the follow-up advertisement, you can find an official and reliable third-party agent.

Today's headline is a personalized information recommendation engine product, which can dig out users' interests and hobbies through data analysis, and then promote relevant information or advertisements to target users. Now it has become one of the important platforms for major brands to promote Internet marketing. In particular, today's headline promotion can accurately reach thousands of people, and it is favored by the majority of small partners and businesses. They all want to promote today's headlines to achieve the purpose of product exposure and brand promotion.

But how to charge for today's headline promotion is believed to be one of the most concerned issues for businesses. So let's look down together.

First, how to charge for today's headline promotion?

At present, today's headline advertisements mainly include open-screen advertisements, information flow advertisements and details page advertisements, and there are three main charging methods for these advertisements. Specific charging conditions are as follows:

1, pay-per-click

Advertisements are charged only when they are clicked, that is, the cost required for an advertisement to be clicked once by a user. If it is just a simple display, there is no charge.

2.CPM exhibition fee

Pay according to the number of times the advertisement is displayed, so it is related to the number of times the advertiser buys the advertisement. Generally, thousands of exposures are only deducted once.

3. oCPC, oCPM and CPA affect the charges.

Generally, it is charged according to the valid call or the valid form submitted. Simply put, it is to charge according to the advertising effect, but the charging standards in different industries are different.

4, the latest headline advertising price list

Second, the bidding skills of today's headline advertisements

Although today's headline promotion of these three charges is not complicated, advertising bidding is also skillful. Excessive prices will increase costs and increase the burden on businesses. Too low a bid will affect the exposure and conversion effect, and the product cannot be realized. So, now share with you how to bid.

1, new plan

Using the advertiser's account information, the plan sets an average bid for similar plans, which may lead to quantitative difficulties.

2. Delivery plan

Competing with advertisers in the same industry for the average bid of the same batch of traffic plans may lead to insufficient competitiveness.

3. Suggest bidding

Merchants can first analyze the bidding situation in the same industry to avoid the bidding level being too high or too low. The unit price of the products to be promoted should not be too different from the average unit price of the industry, so as to realize the conversion rate of the products.

Contact information of headline advertising company