What is a business strategy?

Business strategic planning refers to the long-term planning made by departments or units of industrial and commercial enterprises according to the overall economic development planning of the state and superior units. This is a practical financial and economic model that has emerged in recent years. For example, the three-year plan, five-year plan and ten-year plan of industrial and commercial enterprises all belong to this scope.

Enterprise strategy refers to the sum total of strategies for enterprises to guide enterprises to compete in the industry, including a series of financial policies, organizational structure and other activities. Formulating an appropriate business strategy is the best way for enterprises to gain a sustainable competitive advantage in this industry.

Extended data:

Characteristics and types of business strategy;

(1) function

Enterprise development planning has the following characteristics:

1, global and whole. In the overall strategic planning of social economy, the task of business development planning is to link business strategic planning with industrial strategic planning and agricultural strategic planning, give full play to the role of commerce as a link, make commodity producers and operators face the market together, realize the coordination and synchronization of strategic objectives, steps and measures, and adjust the relationship between production and circulation.

2. Long-term goals and stage goals are organically combined.

3. authority. The development strategic plan must be formulated after full investigation, calculation, analysis and research, and approved by the decision-making level, so as to be authoritative in terms of core and representativeness.

(2) type

It can be divided into long-term planning and medium-term planning according to time limit; According to regional division, there are national planning, regional planning and enterprise planning; According to the content, there are comprehensive overall strategic planning and individual professional strategic planning; According to the market target, there are market penetration strategy, market development strategy, new product market strategy and mixed market strategy.

Baidu Encyclopedia-Business Strategic Planning