Selected innovation stories

Innovative behavior can be seen everywhere in our daily life and is something that everyone can do. For example, the roadside fritters master can fry the fritters fluffy and straight by putting the washing powder in the oil pan. Although it is not worth popularizing, it is still an innovation. In fact, innovation is not only very common, but also a logical and conventional way of thinking, as Amnon Reva, executive director of the Israeli National Innovation Institute, said. Innovation can be replicated and inspiration can be generated? . I'll sort out a short story of innovative thinking for you, hoping it will help you.

? Goddess of victory? Nike shoes

Nike, a world-famous brand of sports shoes, is undoubtedly the favorite choice of many people. However, compared with its well-known popularity, its tortuous experience is somewhat unknown. Nike is supported by coaches and athletes Sosa and Knight. Sosa was born in Little Rock, USA on 193 1. 1959 became the track and field coach of American running training base. At this time, Knight, who was only 2 1 year old, was a middle and long-distance runner under Sosa. In the long-term coaching career, Sosa found that there are two main reasons for the knight's sports foot pain and leg muscle spasm. One is that the training intensity is too high, and the other is that sports shoes are not suitable. He is an experienced and enterprising coach who has been thinking about ways to solve problems. Sosa clearly knows that the main problem lies in sports shoes, because there are obvious differences between the stress points of feet in high-speed movement and slow movement, which requires that the design of sports shoes should be different from ordinary shoes and have the function of protecting athletes' feet. In fact, at that time, athletes didn't have more choices whether to wear shoes or not, which was irresponsible to athletes and directly affected their performance. Sosa is determined to train her athletes with advanced scientific and reasonable methods. To achieve this goal, first of all, athletes should wear suitable sports shoes. In order to achieve this goal as soon as possible, Sosa began to design several patterns of sports shoes according to the principles of sports mechanics and her years of practical experience. He hopes that the shoe factory can adopt his suggestion and make sports shoes that really belong to athletes. But Sosa went to many places one after another, hoping that the shoe factory could adopt his suggestion and make sports shoes that really belong to athletes. However, no shoe company is willing to accept his suggestion.

In the face of difficulties, the disappointed Sosa did not flinch easily, and he chose to go it alone. Sosa made several pairs of shoes by hand according to the pattern of sports shoes. Although these shoes are bulky and ugly in appearance, they have a special protective effect on athletes. It feels very comfortable to wear on the feet, especially the style with thickened front and rear heels, which effectively protects the athletes' legs from injury, so it is welcomed by athletes. They asked Sosa about the price and origin of this kind of shoes. What's more, this kind of shoes soon took effect. Sosa's athletes achieved unprecedented good results in a sports meeting, which strengthened Sosa's belief in popularizing this kind of shoes to the whole training base. At the same time, influenced by Sosa, Knight is determined to join him in the cause of benefiting athletes.

1964, Sosa and Knight each invested $670 to establish Blue Ribbon Sporting Goods Company, which is the predecessor of the famous Nike Company in the future. When the company was first established, there were two employees with poor conditions. Sosa is mainly responsible for designing and manufacturing new sports shoes, while Nate is responsible for running outside. Because there is no fame, no shoemaker in America is willing to cooperate with it. Sosa uses his kitchen as a shoemaking workshop to produce his products.

1965, he developed it? Kang Zheng? Brand sports shoes have been a great success since they were put on the market.

1968, he invented the soft-soled sports shoes, which was a great success again. At the same time, in order to expand the company's influence in American society, Sosa and Knight gradually expanded the business of Blue Ribbon Sporting Goods Company from the east coast to the west coast. Borrow the name of the goddess of victory in Greek mythology? Nike is the brand name of the company. Since then, Blue Ribbon Sporting Goods Company has its own official registered trademark.

From 65438 to 0975, catherine, who graduated from Ohio State University, designed a unique and iconic Nike logo for Sosa. At the beginning, Catherine got only $6 for designing this graphic trademark, but today, its value has already exceeded hundreds of millions of dollars.

1973 is a memorable year. From this year on, Nike began to move towards a new milestone. The company's total sales exceeded $3 million for the first time. 1975 quickly jumped to $6.8 million. This is a proud and extraordinary achievement. 1972, the 20th Olympic Games happened to be held in Eugene, USA. Sosa and Knight are keenly aware that this is an infinitely huge business opportunity. When they learned that marathon runners didn't have fixed shoes, they provided them with Nike sneakers. Some athletes agreed to wear Nike sneakers and achieved good results. Sosa and Knight lost no time in announcing that three of the top five athletes wore Nike shoes. ? This makes Nike sneakers leave a very good impression in the minds of many athletes. However, they are not only satisfied with sponsoring a sports competition, they also need to sign contracts with athletes, maintain good cooperative relations with each other, and ensure that these athletes can use Nike-designed products at any time. Besides, experienced athletes can provide many valuable suggestions or data. It is very helpful to test the quality of sports shoes. They understand that it may take several times more efforts than usual, but the market potential is huge. Recognizing this, Sosa and Knight decided to continue this route. Through their contact and cooperation with famous athletes Tommy, Willis, Levin and Deweitan on various occasions, Nike sneakers quickly became the favorite products of many athletes, and the fame of Sosa and Knight gradually started in the sports world, and the name of Nike company also spread to every corner of the world. Sosa and Knight used inspirational thinking to trigger inspirational innovative thinking, right? Nike shoes? Research and development, and achieved success.

The dazzling aura of success often masks the hardships and difficulties of struggle. Fighting for opportunities is often at the expense of blood and sweat. Even, some people will spend their whole lives. In fact, any road to success is bumpy and tortuous. Those successful people who have reached the peak of their careers are often noticed by people, but the arduous process of their climbing is ignored. In a sense, the success history of Sosa and Knight is a history of struggling in a difficult situation.

The birth of oil suction pump

A famous Japanese creative scientist described the process of his invention of the oil pump as follows: 1942. I was in the second grade of Jiuma Middle School at that time, and the purpose of the invention was to commemorate my mother. Express my love and filial piety to her. On a cold winter morning, I saw my mother in the kitchen with a huge 1800 ml glass soy sauce bottle in her hand. She poured soy sauce into a small bottle on the table. The soy sauce bottles used now have been changed into small plastic bottles, which are convenient to carry.

At that time, it was a big and heavy glass bottle, and there was no current outlet on the bottle mouth, so it was not easy for a woman to pour soy sauce into the inner container of a small bottle. In winter, the big bottle made of thick glass, together with the soy sauce inside, is frozen cold. Mom's hand was shaking all the time, and soy sauce spilled all over the table, but there was not much in the vial. Mother bent down and lowered her head, trying to do this difficult thing. I was very excited to see her curled up. On weekdays, I always want to do something for my mother and help her, and then I think: I must think of a good way to make my mother suffer less, so that she can easily fill a small bottle of soy sauce without holding a big cold bottle. ? So I went to the library by myself, read a lot of books and looked up some information. In the process of studying the theory and principle of fluid, I learned about the siphon phenomenon of fluid mechanics and found the key to solve the problem. First of all, I found the theoretical basis and mastered it? Rational? .

The theoretical basis is that when the fluid flows from high to low in the pipeline, although there is a section of pipeline above the liquid level in the middle, once the liquid starts to flow, it will always flow to low, which is the so-called siphon phenomenon. Of course, that's not enough. When sucking a large bottle of soy sauce through a tube, you must try to suck the soy sauce to the opposite side? u？ At the top of the zigzag pipe, make it flow to the lower part of the other end, and then form a siphon! Only in this way can soy sauce automatically flow into the vial. Downstream to the lower part is not a problem. The difficult thing is how to suck the soy sauce to the top of the tube, that is? The problem of climbing mountains. Of course, you can also suck the soy sauce through the apex at one end of the straw with your mouth, and then quickly insert the nozzle into the vial. However, when sucking with your mouth, it is difficult to control the weight, and it is easy to suck soy sauce into your mouth or spill it outside. ? Is there no good way? One day, while I was thinking hard, my eyes suddenly fell on the ink absorption tube of fountain pen on the table, and my mind lit up and I was inspired by generate. The fountain pen I used in middle school is different from what I use now. The way to fill the fountain pen with ink is to suck the ink from the ink bottle with a glass straw with a rubber ball and then inject it into the fountain pen. This fountain pen is almost invisible now, and many young readers may not know it. Here I will briefly introduce this kind of ink absorption tube. The straw consists of a thin glass tube with a thick end and a hollow rubber ball with a thick end, which was an indispensable treasure in the study when using fountain pens at that time. Insert the thin end of the glass tube without rubber ball into the ink bottle, flatten the rubber ball with your hand, and let go of your hand, and the ink will be sucked into the glass tube. Then insert the thin end into the upper end of the fountain pen, flatten the rubber ball, and the ink will be injected into the pen. This ink suction tube triggered my inspiration and found a solution to the problem. ? You can suck out liquid without a straw! ? So I took the rubber ball off the straw and bent a plastic tube for drinking soda? u？ Font-shaped, with a hole in the middle, fix the rubber ball on the hole of the straw with glue. But this one did not succeed, and the liquid was not sucked up. After testing and thinking, I understand that there must be two one-way valves on the straw. After many reforms and experiments, many difficulties have been overcome, and finally the sucked liquid can flow smoothly and continuously without backflow. This invention has been used by every family for more than 40 years.

In the cold winter, the hero saw his mother pouring soy sauce hard, which inspired him to decide to create an automatic oil suction pump. The ink straw of fountain pen inspired him to find a solution to the problem.

Money is earned, not saved.

A gentleman smoked a cigar in front of a big department store, watching people coming and going shuttling between commodities, carefree and doing nothing. A young man walked up to the gentleman and asked respectfully, Your cigar smells good. Must be very cheap, right?

? Two dollars each. ? The gentleman glanced at the young man and replied.

? Isn't that great? How many cigarettes do you smoke a day?

? 10.？

? So many! ? The young man opened his eyes wide. How many years have you been smoking?

? I started smoking 40 years ago. ?

? Forty years! Let me do the math? If you don't smoke cigars, you will save enough money to buy this department store. ? The young man sighed.

? So you don't smoke? The gentleman asked the young man.

? Yes, I don't smoke! ? The young man replied with some pride.

? Did you buy this department store?

? No?