Traditional Culture Encyclopedia - Traditional customs - Top ten profiteering industries entity store
Top ten profiteering industries entity store
Which of the top ten profiteering industries in physical stores is suitable for investing a little money? The following is the relevant information, welcome to read and understand.
Maternal and child supplies store: single products become a weapon to make money
According to the introduction of China Maternal and Child Industry Association, although the market for maternal and child products is large, the homogenization competition in the industry is fierce. More than 80% of maternal and child products in the market are mainly milk powder, clothes, baby carriages and other products, resulting in high price transparency, and the profit is nearly 30% lower than 20 13.
At present, some shops with high profitability in the market mainly focus on some niche products, such as baby toothpaste and shower gel. The gross profit margin of single product is above 80%, which is also a necessity for infants, but there is less market competition and more profit space for investors.
Key point: Has the market consumption habit been formed?
According to the person in charge of Leyou Maternal and Child Supplies Store (Tianjin District), investors can judge whether the market consumption habits are formed according to the following two criteria before opening a store: First, the number of maternal and child products brands in local supermarkets has increased, and even counters and specialty stores have been formed; Second, there are already branded pregnant and baby products in the gold business circle.
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Car beauty: Indoor disinfection is becoming more and more popular.
Wang Tian, vice president of Northern Ireland Group, said that as consumers pay more attention to health, they will give up smoking? Surface kung fu? It will become a normal state for consumers to choose indoor disinfection and sterilization of automobiles. In recent years, due to the deterioration of the air environment, smog days have been coming, affecting people's health. This also makes some car owners who are used to window ventilation choose to close their windows and use internal circulation devices more in bad weather conditions. At the same time, more and more car owners began to pay attention to the disinfection and air purification in the car.
Viewpoint: Diversification is king.
Although there are many related projects and equipment on the market at present, as a grassroots investor, you must not be greedy for cheap and choose equipment that only provides a single disinfection function. Because from the perspective of market consumption habits, few car owners will go to car wash shops or car beauty shops simply because they want to disinfect their cars. More often, they will do this business while washing cars or beautifying their faces. Therefore, investors must choose multifunctional equipment or provide diversified services to ensure a better survival.
Digital Printing: Personal Tailor? Weibo book? Become a sharp weapon
In 20 14, a kind of Weibo book, which is not limited by subject matter, is personalized and relatively low in price, and has been warmly welcomed by many netizens. Many domestic digital printing institutions are aiming at the business opportunities behind them. According to an industry insider, most of the Weibo books are customized by college students, white-collar workers, donkey friends and other emerging consumer groups. The contents include baby diary, youth diary, love diary, travel diary and so on. Not only that, even? CCTV News? Competing with other media platforms to publish their own Weibo books.
Key point: the charge is not expensive, but the profit is not low.
According to insiders, at present, merchants mainly charge according to the number of pages or articles, and the price ranges from tens to hundreds of yuan. A 100 page Weibo book, the price ranges from 130 yuan to 150 yuan. From the price point of view, its charge is cheaper than making books through publishing institutions, only one tenth of that of traditional channels. In addition, because digital printing adopts new technology, it is especially suitable for small-scale printing and meets the needs of low customization of target customers. It is understood that investors can customize a book with a net profit of about 30%.
Aquarium shop:? Sneaking around? Prosperous "unpopular"
According to the investigation of the three major distribution centers of the aquarium in Tianjin, Shanghai and Guangzhou, the investment and consumption of the aquarium market are still hot in 20 14 years. The overall development is stable, and investors' sustained profitability is very strong. But compared with other well-known businesses, aquarium shops are still unpopular, but still? Sneaking around? Is booming.
Focus: landscape aquarium, high-end civilians
To put it simply, the landscape aquarium is an aquarium with the help of bottom sand, aquatic plants, landscape stones, heavy trees, aquatic organisms and so on. With a high degree of aesthetic feeling, it is more and more loved by ordinary people under the general trend of more and more popular leisure ideas. At the same time, landscape aquarium will be the key species in the future because of its more diverse consumption varieties, strong sustainable consumption ability and high profits.
In addition, the popularization trend of high-end varieties has emerged. In the aquarium industry, there used to be many high-end varieties that discouraged ordinary people. First, because of the high price, and second, it is difficult to breed. And a large number? Old player? Precipitation, as well as the increase of artificial breeding of high-end varieties and the decrease of feeding difficulty. A large number of players prefer high-end varieties. Therefore, it can be used as a key business variety in the future, even joining, and it is also convenient to form a different selling point. Such as alien fish, sea tanks, high-end ornamental shrimp, etc.
Education and training: Art training has sprung up everywhere.
According to the introduction of China Education and Training Association, by the end of 2065,438+04,65,438+00, the overall trend of education and training market was good, and both the number of newly opened stores and the turnover of stores reached a new high. Among them, the most gratifying development momentum is the field of art training. Only in the first half of 20 14, a number of education and training giants such as New Oriental and Tsinghua University entered this field one after another.
There are three reasons for its high attention: first, the domestic market demand is strong, and with the popularity of various talent shows, more and more people begin to favor art training; Second, the profit rate is high. Taking piano training as an example, compared with English training, the gross profit margin exceeds 1 times; Third, the market competition is not fierce.
Focus: vocal music, piano, dance and magic.
According to insiders, there are four kinds of the most popular training in the market at present: vocal music, piano, dance and magic, and the profit rate of these four kinds of training is also the highest in the industry. Take magic as an example, the shortest training of close-range magic only needs 1 week, the fee is as high as 3,800 yuan, and the gross profit exceeds 2,000 yuan.
Ice cream dessert shop: brand is no longer the key to investment
Hao Yongqiang, deputy director of the exhibition department of China Chain Store & Franchise Association, revealed that ice cream dessert shops have developed very rapidly this year. In previous years, there were only a dozen or dozens of brands, but this year it has basically grown to hundreds. Moreover, in the past, the business of brand ice cream shops was not bad, while the business of non-brand ice cream shops was very bleak. This year, even some non-brand or less well-known stores are doing very well, and the monthly profit of about 20 thousand yuan in peak season is the general level in the industry.
Point: The brand effect has disappeared.
Hao Yongqiang introduced that whether the dessert shop industry was a well-known brand in previous years was a key factor for profit and survival. This situation has disappeared this year, because: first, the market has matured, and there is no difference in technology or management mode; Second, the brand effect has lost some advantages due to sufficient market supply. On the premise of similar quality, customers prefer cheap non-brand stores.
Small convenience store: high profit margin
According to the person in charge of Shenzhen Retail Business Association, the operation of small convenience stores in first-and second-tier cities in China is very good at present, especially in the southern region, where 60% of investors have an annual net profit of around 200,000.
Point: It has become a trend.
Hao Yongqiang introduced that small convenience stores are a new retail form that has developed rapidly after hypermarkets, and have a tendency to replace traditional grocery stores and grocery stores in cities. Moreover, the investment threshold of small convenience stores is not high. Generally, all the initial investment can be recovered in two years, which is one of the high-return and low-risk projects in the franchise chain.
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Community commerce: rapidly developing into a new favorite of investment.
According to President Guo of China Chain Store & Franchise Association, compared with previous years, by the end of 20 14 and 10, the business of community stores began to be booming, and many well-known brands even gave up mature business districts and set up shops in communities, tending to regard communities as the new main battlefield.
Point: Rent is the key to success.
Community commerce has become a new favorite, mainly due to the rental cost. At present, the rental cost in mature business districts is high, which greatly restricts the development of many industries, while the rent in residential areas is much cheaper, taking Beijing as an example, even more than half cheaper. In addition, the community is closer to consumers. In today's fierce market competition, whoever is closer to consumers will be closer to success.
Beauty nail-dressing: eyelash grafting becomes a new category of making money
According to industry sources, in the second half of 20 14, when nail art projects became increasingly saturated, a new entrepreneurial project appeared in the market? Eyelash grafting, as a good supplement to nail projects, makes up for the shortcomings of insufficient profitability of a single project. At present, the project is very popular in Jiangsu and Zhejiang, with an average monthly net profit of more than 10,000 yuan per store.
Viewpoint: Brand is very important.
Although eyelash grafting is just emerging, the market is mixed. When investors choose to join or buy goods, they must choose brand enterprises. Although the products of non-brand enterprises are cheap, the quality is difficult to guarantee, and eyelash grafting is directly around the eyes. If the quality is not good, it will do great harm to the human body, and investors may fall into disputes then.
Special snacks join:? Stir-fried with roast sauce? More shops and more success.
China Chain Store & Franchise Association pointed out that in the overall weak economic environment, joining and opening specialty snacks are not only tangible, but also the investment threshold is not high (most of them are 30,000 to 40,000 yuan), especially the technical threshold is low. More importantly, its investment return cycle is very short, which is more suitable for the existing market environment and meets the needs of profit-seeking investors, so it is still a hot investment spot in the franchise field.
Point:? Stir-fried with roast sauce? There are many stores and many successes.
From the current point of view, barbecue, rinse, sauce and fried snacks are still the future 1? In the first three quarters of this year, the number of key categories increased by nearly 10 percentage point on average compared with the same period of last year, and the success rate of joining and copying was about 20% higher than that of other zero food categories on average.
Jewelry store: eyesight determines profit
China is the largest consumer of ornaments in the world. According to the survey in the third quarter of this year, at least 1/6 in the consumption list of young women in many cities is the cost of buying beautiful accessories. Compared with other industries, jewelry stores have a lower investment threshold and do not need much professional knowledge. Tens of thousands of dollars can open a good store, and it is not difficult to make an annual profit of about 50 thousand.
Point: Personality is the key.
In the future, the most critical profit point of jewelry stores is the personalization of jewelry, in the words of insiders. You must reject mediocrity, or you are mediocrity? . To achieve individuality, eyesight is the most critical. We must have an eye for keeping up with fashion, an eye for distinguishing ourselves from our peers, an eye for identifying local needs, and an eye for judging people's dishes. There is a saying in the industry:? If you have a better eye, your profit will quadruple. ? The main products in the store are at least 1/3 different from others, so that the business can not be mediocre.
Laundry: well-known brands are no longer the key
As an entity, laundry has a strong durability and a stable profit return that tends to rise in recent years; There is no inventory backlog and default dispute; After the opening operation is on the right track, the management mode is simple and the operating cost is low, so it is a relatively stable industry at present.
Key point: the brand factor fades.
According to insiders, whether the laundry industry is a well-known brand in previous years is one of the key factors of profit. But now, the importance of this factor is greatly reduced, and many non-well-known brand stores can also get the same profits as well-known brands. The reasons are as follows: first, the industry tends to be mature, and there is basically no difference in core technologies and management models; Second, the trend of store miniaturization is obvious, and the technology and service capabilities of small brands can also be put in place; Third, customers' brand awareness is not as strong as before, and small brands often have more price advantages. For investors, the investment cost is also lower.
Leisure food stores: more second-and third-tier cities? Can you eat?
According to the survey of China Leisure Food Research Institute, the venture capital market in second-and third-tier cities has developed rapidly in the past two years. Leisure food specialty stores have won the favor of the second and third tier markets with their novel and fashionable food varieties. This year, nearly 60% of brands in the industry are concentrated in second-and third-tier cities, and the number of franchise stores of many brands in second-and third-tier cities has accounted for two-thirds or more of the total number of franchise stores.
Key points: distinguish between cost performance and variety.
Invest 40 thousand? 80,000 yuan snack food store is the main body, and the investment cost performance is relatively high, and the investment can be recovered in half a year to one year. Operating varieties are mainly imported food, children's specialty snacks and local specialties.
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