How to do ideological and political work in the Internet era

Ideological and political work in the era of new media

Song Jun'e

With the continuous innovation and development of science and technology, the communication channels of media are also expanding, and the platforms of information dissemination through the medium of mobile network terminals such as smartphones and tablet computers, including microblogging, WeChat, and QZone, etc., have already become the mainstream of the new media, which have penetrated into the daily life of people and have a profound impact on their behavior. behavioral style has had a profound impact. Therefore, under the conditions of new media, ideological and political work must keep pace with the times and adapt to the characteristics of the new media era to reform and innovate in order to achieve good results.

In the traditional media era, China's ideological and political work is mainly carried out in the form of propaganda lectures through newspapers, radio, television and other mass media, and ideological and political workers have the absolute right to speak. However, with the commoditization of news, the marketization of media, the capitalization of the network, the integration of radio and television networks and cell phone newspapers, the traditional methods of ideological and political work gradually revealed the drawbacks, the most prominent problems are: First, the media and the party and the government see each other as the antithesis. These media are often filled with a lot of superstitious, pornographic and violent content, and some media are even used by Western hostile forces to publish anti-social liberalized speech, all of which seriously affect the main theme of ideological and political work. On the other hand, the propaganda and network management departments of some parties and governments regard the new media as the "relative" of prevention, and not only do they not actively learn to use the new media for their own purposes, but also exclude the use of the new media everywhere, which makes the ideological and political work extremely old-fashioned in terms of decision-making means, communication channels, and also in terms of the use of carriers. Secondly, in the face of major issues and events involving ideology, some publicity and network management departments will not take advantage of the major events, people's attention to major ideological issues, and organize the party's pens and thinkers to write a number of weighty articles and works to influence society and shape public opinion, so as to correctly safeguard the socialist core values and promote the progress of ideological and political work, instead, it is increasingly difficult to speak out. progress, but instead it is increasingly difficult to speak out and even silent. Exposed the shortcomings of China's ideological and political workers in the new media era, such as poor media literacy, weak discourse ability, and so on.

Internet thinking is needed to realize the innovation of ideological and political work, that is, on the basis of a full understanding of the structural changes brought by the Internet to the path of information dissemination, social discourse system, narrative style, and the law of public opinion evolution, ideological and political workers should take the initiative to change the old mindset, proactively and positively improve their own media literacy, utilize the big data technology to present public opinion in its entirety, correctly guide public opinion, and train the "Opinion Leaders" to grasp the right to speak.1. Proactively improve their own media literacy and utilize big data technology to present public opinion in a complete manner, so as to correctly guide public opinion. Correctly guiding public opinion can effectively solve a series of ideological problems in society, such as confusion of values, dilution of social responsibility, indifference to real human interaction, moral slippage, and dependence on the virtual network world, and improve the level of ideological and political work in the context of the new media era.2. Improve the discourse power of ideological and political workers, and cultivate "opinion leaders" in their own camps. ". It is necessary to build a well-qualified new media ideological and political work team, such as full-time network public opinion observers, high-level journalists, etc., to form opinion leaders. In response to untrue statements on the Internet involving ideology, anti-Party and anti-social, they will speak out in a timely manner to clarify the truth, so as to prevent more people from being misled, which will make the credibility of the Party and the government threatened.

The arrival of the new media era, which for ideological and political workers, has brought both opportunities for development, but also brought new challenges. Ideological and political workers in the new era must seriously study the characteristics of this era, study the new situation, adapt to the new environment, create new methods, can not rely only on the traditional way of indoctrination, didacticism, need to use the new media technology for the ideological and political work in the new era to provide vitality and power.