What impact does the book price war of online e-commerce have on the publishing industry?

E-commerce mostly takes the low-cost route. Books sold by ordinary bookstores in 50 yuan may only be sold in 30 yuan in e-commerce, which has greatly hit the interests of physical stores. However, the purchase volume and sales volume of physical stores are not comparable to those of e-commerce, and publishers will naturally give e-commerce a slightly lower price. Because of the large number of e-commerce, e-commerce has the capital to negotiate the purchase price with the publishing house, so that the profit of a single book of the publishing house will decrease, but the sales volume will increase, and the total profit should still be considerable. The impact of online stores on physical stores is everywhere, and similar situations have appeared in many industries. It is unrealistic to limit discounts, because online sales are the general trend, and enterprises will not cooperate with powerful online stores, such as JD.COM, Dangdang and Amazon, which are all engaged in books and periodicals business.