What is the future development trend of e-commerce in China?

For the future development trend of e-commerce, the following points are expounded:

1. E-commerce will continue to develop. By 20021year, the global e-commerce retail sales will reach 4.9 trillion US dollars.

According to eMarketer, a well-known e-commerce research institution, the retail sales of e-commerce will reach a new high in 20021year, and there is no data to support the decline. From 20 14 to 202 1, the growth rate will be 265%.

2. Omni-channel e-commerce has become ubiquitous.

Future e-commerce will not only cover mobile phones and desktop computers, but also cover various devices, which also provides great challenges and opportunities for e-commerce marketing. For example, many people will shop online and then go to the physical store to get the goods; When you see an advertisement for a product on the desktop, go to Taobao or JD.COM in your mobile phone to place an order.

3.DTC or D2C mode will be the future of e-commerce.

DTC(Direct To Consumer) can be translated into the mode of "directly facing consumers", which is somewhat similar to the agile development concept in software development and has obvious advantages. It is a business model that can quickly adapt to market demand.

4. User experience has become a key factor for the success of e-commerce.

This is very important. Everyone sells the same product. Why do some businesses sell well while others are empty? The problem may be the user experience. The development of technology has also greatly promoted the improvement of user experience. For example, the application of virtual reality (VR) technology in clothing virtual shopping experience and the application of artificial intelligence technology in speech recognition can greatly improve the current shopping experience. All these are great improvements to the user experience.

5. The proportion of social e-commerce will continue to increase.

More and more people shop on social media platforms, so the future social media platform is not only a channel for advertising marketing, but also a platform for direct e-commerce. Nowadays, many social media can open micro-stores and place orders directly, which reduces the obstacles and inconvenience caused by cross-platform. With the strengthening of WeChat platform in this respect, more purchases will take place on social media platforms in the future, and the market share will also increase.

6. E-commerce marketing technologies emerge one after another, and the requirements are getting higher and higher.

In the past decade, it has been found that domestic e-commerce companies are relatively weak in this respect. Most domestic e-commerce companies are pricing strategies, which tend to be narrower and narrower in the later period. This approach can have a short-term effect, but in the global business environment, such a road may become more and more difficult in the future. Therefore, if you are ambitious to become a global market, you must establish brand awareness. If you do it in North America or Europe by domestic marketing, your success may be much less.

The above viewpoints are arranged on the internet. If you have any suggestions or ideas, please leave a message for discussion!