Traditional Culture Encyclopedia - Traditional customs - Why is it increasingly difficult to catch up with large-scale sales in rural areas?
Why is it increasingly difficult to catch up with large-scale sales in rural areas?
We are a big town here, located at Dabian Bridge, Quanlin Town, surabaya county, south-central Shandong Province. It is said that there is a large collection of history here, which can be traced back to Xia and Shang Dynasties. The ancient "Spring Forest Festival (the 25th day of the third lunar month)" was famous all over the country. In the past, I was underdeveloped. When I was a child, I heard from the old man that during the spring forest fair, merchants from Jiangnan and all over the country came to the meeting. Half a month in advance, bamboo poles in the south, Chinese fir poles in the north and mules and horses all gathered here. We have everything we need to clean the poplar farm and carry all the rural appliances. Some can be reached by water, the Grand Canal and land. Known as the famous "Mule and Horse Conference" in history. It was not until the eve of the Cultural Revolution that it was slowly cancelled. Now, the recovery can't catch up. Because we were a small country in the Xia and Shang Dynasties three thousand years ago. With the long river of history, it is slowly buried, and records are lost in history, leaving only historical relics and speculation.
Bianqiao's "big party" is held every five days. I remember when I was a child, there were many people going to the fair, especially the fair and the annual meeting, and people were crowded. At that time, there were no big gatherings in these ten or twenty miles, and more than a dozen villages around lived here, with tens of thousands of people at the most.
Fewer and fewer people go to the fair now, because other big Zhuangzi have set up markets and supermarkets. Everything is basically completed. There is nothing special to miss the big episode. What do you want to buy? They are all super books, and it's not worthwhile to run away.
In my case, it's not that it's getting harder and harder to go to the market in the future, but that there are fewer and fewer people. I often don't want to go to the supermarket to buy what I should buy, regardless of the price, but want to go to the market to shop. This has become a habit of people. There are many inconveniences in the narrow prohibition of large collections. Some small personal businesses can be displayed in large sets. Some are not cheap, but willing to join in the fun. Therefore, the big collection can't be cancelled for a while, unless the rural trade city is built and there is room for private operation, which can be replaced.
Let me talk about my views on this issue. Selling things in the countryside is really not as good as before. Personally, I think there are several reasons. First, it is too convenient to buy things on the Internet platform now. Take myself for example, when I was in my hometown, I had to buy a lot of things in large groups. What can't be bought in the collection has to be bought in the city, but it's different in recent years. Many things can be bought on the Internet platform. And it is cheaper than offline, although it is more troublesome to get express delivery. However, it is cheaper to buy more things at a time. The first reason is that people's shopping style has shifted from offline to online.
The second reason is that there are too few young people in rural areas, if the age group is the main force of sales expenses. I think we are still young people, but the situation is that fewer and fewer young people stay in the countryside. This is why things in the countryside are getting harder and harder to sell. Some people will say that there are still elderly people living in rural areas. In fact, older people are too rational to buy things, mainly to save money. Don't buy if you can, only if you really need it.
So things in the countryside are not easy to sell now. Finally, I will give you a summary. If you want to sell your own things in the countryside, you have to make changes yourself. For example, can you sell things on the street, or can you sell things that are more practical in the countryside and used by every family? There is demand for what you sell. How can there be no market? Look at changing your sales methods or selling other things. The above are personal opinions and are for reference only. I am a little envious of the countryside. Please make a record.
It is increasingly difficult to catch up with large-scale shopping in rural areas, mainly because large-scale shopping is no longer the only channel for rural people to buy things. In the past, rural people had inconvenient transportation, and they bought things in the market near their homes. Now that the transportation is convenient, they can go out more and choose more places, and the market is no longer the only place to buy.
Now, with the development of the Internet, rural areas have entered the era of online shopping, and more and more farmers buy things online, which is also an impact on rural areas.
In short, with the increase of shopping channels and places, farmers no longer rely on large-scale shopping in rural areas, and it is naturally more and more difficult to sell things in the market.
I sell tea in a collection, and young people often say (online is cheaper than mine), but actually buying things online is different (see pictures).
It is a fact that the Internet has impacted the market, and the impact is fierce. I have to admit.
One-dollar store in the studio is the most popular because our village has to pay one yuan to receive express mail, which is not cost-effective.
It's cold these days, and the party is deserted.
However, I think the business of the studio depends on honesty and repeat customers.
Internet age. All the people who go to the market are uncles and aunts, and all they buy are just needed. Children buy other things online.
The inevitable trend of social discovery, the development of e-commerce, a mobile phone for everyone, comprehensive online goods and convenient logistics.
Because there are usually more goods sold than large collections, large collections are not easy to sell.
Go to market. It is active in the market. It is a good thing to facilitate the masses and take care of employment. The government should provide venues for beach lovers. How big these places are is a question. I also have the problem of purchasing power. Since last year, there has been a problem with purchasing power.
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