On how to apply e-commerce in small and medium-sized enterprises

On how to apply e-commerce in small and medium-sized enterprises

A great advantage of e-commerce is that it is not only suitable for large enterprises, but also very beneficial to many small and medium-sized enterprises. For small and medium-sized enterprises, the overall strength is relatively weak, and the risk of implementing e-commerce is greater. If enterprises want to effectively apply e-commerce, they must make reasonable strategic planning. The following is a sample essay I shared about how to apply e-commerce to small and medium-sized enterprises. Welcome to reading.

On how to apply e-commerce in small and medium-sized enterprises

Abstract: Nowadays, the economic construction in China is in a period of rapid development. As the basic economic subject of society, small and medium-sized enterprises play an important role in the sustained and stable development of China's economy. Due to fierce market competition, more and more small and medium-sized enterprises choose to expand the battlefield to the field of e-commerce. For small and medium-sized enterprises, the overall strength is relatively weak, and the risk of implementing e-commerce is greater. If enterprises want to effectively apply e-commerce, they must make reasonable strategic planning.

Keywords: e-commerce for small and medium-sized enterprises

A great advantage of e-commerce is that it is not only suitable for large enterprises, but also very beneficial to many small and medium-sized enterprises. Compared with large enterprises, small and medium-sized enterprises are weak in manpower, financial resources and information technology. How to apply e-commerce to small and medium-sized enterprises is a new topic worthy of study.

Generally speaking, e-commerce has four uses: information acquisition, personal communication, shopping service and virtual enterprise.

As e-commerce is a complex system engineering, it will use many new technologies, but the most important technologies are as follows: electronic data exchange, bar code, e-mail, Internet, World Wide Web, product data exchange and spreadsheet.

First, small and medium-sized enterprises to adopt e-commerce benefits

E-commerce has become Internet-based.

4. Customer service manufacturers will try their best to shorten the time when their new products and services appear; Manufacturers will try to reduce the price; Product quality will get more attention; Suppliers will find it necessary to provide better and faster order status information (such as product production date, etc.). ); Merchants of pre-school education papers will pay more attention to after-sales service of products; Competition between information and telecommunications services will intensify; The types of information and telecommunications services provided to manufacturers will increase; New e-commerce products and services will appear; Human resources and work structure; Computers will play a more important role in enterprises; It will be more difficult for small companies to train employees to use computers than for large companies.

5. As a commercial asset, information itself will become an important marketable commodity (such as database); Internal data of the company will play an important role in decision-making; Through networking, manufacturers will have more and better opportunities to obtain useful business and technical information more widely.

6. Business Prospects Small and medium-sized enterprises can obtain the latest business development trend information in time by using the network to guide their production and sales.

Second, determine the feasibility of e-commerce technology

When small and medium-sized enterprises decide to use e-commerce, they need to determine the technical feasibility of various e-commerce schemes that can meet the needs of these enterprises. A basic principle should be to use those e-commerce technologies that can best improve the business ability of enterprises. The following lists some of the most suitable application fields of each e-commerce technology, which can be used for reference by small and medium-sized enterprises when choosing.

1.EDI integrates structured data into other applications (such as installing products with customer orders); When the transaction volume is large, the cost can be reduced; It can trade with many different trading partners (such as customers, suppliers and manufacturers). ) easier.

2. Barcode can quickly judge and identify commodities; Integrate judgment and identity information into other applications and databases.

3. E-mail provides free inquiry and communication for individuals or groups; Need to send some simple * * * enjoyment information to all members of the enterprise; Enjoy complex information through attachments) * * * *; Make cooperation in different places more convenient and fast.

4. Number four. The WorldWideWeb publishes the relevant information of enterprises to achieve the purpose of promoting enterprises; Retrieve information from a large number of data sources; E-commerce for purchasing/selling goods or services; Collaboration or information sharing between multiple users.

5. Product data exchange needs to send relevant data of products to trading partners in time; Design products remotely with partners.

6. Spreadsheets can better manage related data in a standardized format; When many people participate in different tasks at the same time, they can follow the whole process; Combine the manually input data with the existing data of the machine itself; Promote the implementation of e-commerce by integrating WWW and internal systems.

Third, several problems that should be paid attention to

1. Compared with large enterprises, small and medium-sized enterprises are weak in manpower, financial resources and information technology, so there are some problems that need special attention in the process of implementing e-commerce. Even small enterprises need to check e-commerce at the institutional level, which is very important.

2. Enterprises can start the e-commerce process from anywhere in the enterprise system when they feel it is necessary. They can use the original business or technology of enterprises, or they can plan and design e-commerce from scratch at the system level. For example, some enterprises may think of starting to use e-commerce, installing an inventory management system, and reasonably arranging the procurement and production of raw materials according to orders when solving how to deal with excess inventory, so as to reduce inventory and speed up capital turnover. Another enterprise may choose to improve customer service by implementing e-commerce strategy. This is the flexible advantage of small and medium-sized enterprises, but large enterprises are different. If we want to conduct e-commerce, we must make overall planning at the system level. Step by step to achieve complete e-commerce;

The first step: establish the corporate image by establishing the corporate website, and transmit the product information through online publicity; Online advertising can transmit the promotion information of enterprises to potential customers all over the world, and increase the sales opportunities of enterprises and the purchase opportunities of consumers.

The second step: the file is transmitted through the network and computer, which greatly speeds up the file processing speed and reduces the file processing cost. According to relevant research and analysis, the application of network transmission can reduce the file processing cost by nearly 40%; Replacing a large number of paper documents with electronic documents greatly reduces the paper cost.

The third step: use the network to conduct transactions, reduce transaction costs and improve marketing efficiency. In traditional commerce, the supply chain consumes 25% of the operating cost, while e-commerce improves the supply chain management due to the convenience of the network, thus reducing the cost by more than 10%.

The fourth step; Computers automatically accept and process information, which can reduce workload and personnel costs 15%? 20%。

For example, Guangxi Sugar Center Wholesale Market (GSEC) has achieved direct benefits in at least three aspects due to the implementation of fully electronic trading mode:

(1) greatly reduced the transaction costs of industrial and commercial enterprises, attracted the extensive participation of sugar-related enterprises all over the country, and greatly improved the convergence speed of production and marketing;

(2) The third-party settlement provided by GSEC effectively avoids the generation of triangular debts between buying and selling enterprises;

(3)GSEC also cooperates with relevant banks to provide financing services for traders. After depositing the warehouse receipt in the delivery warehouse and going through the relevant formalities, traders can get the pledged payment provided by the bank, which effectively speeds up the capital turnover. At present, there are more than 500 GSEC dealers and more than 6 million tons of sugar are traded online.

For small and medium-sized enterprises, system-level planning can also start at different stages in the implementation of e-commerce. Even if the company has realized a part of the e-commerce system, it can be modified quickly.

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