How do traditional enterprises transform into new retail? Can you provide some cases?

In the case of overcapacity in the supply side, the cost of brand operation management system has been continuously reducing the cost of the provincial capital, and the northern part of Bobei, which fled from the provincial capital economy, mainly appeared in the form of buyers, while the city's fourth, fifth and fifth grade markets. Fast fashion brand starts from 20 15. Commodities can be e-commerce and internet fashion, and national first-line brands will not go, but it is the demand of brands and commercial real estate channels, and it is a small town and several integrations. Various factors have created a segmented market temperature.

Sales in traditional industries are also based on traditional channels, agents and direct sales. For companies, agents are mountains. Without agents, the whole market is gone, so the main business line must be to maintain agents and big customers in distribution business. We often see that some business people have nothing to do but eat and drink with customers, which is the best way to maintain customers.

It doesn't matter to me. Everyone has his own closed industry and resources. You don't fight for me. Now, now, the whole society has undergone profound changes and it is necessary to change. Traditional industries will not wait. Otherwise it's already dead. In addition to actively responding to the market in the traditional way, they also need to use their brains and use new methods.

Ma Yun first put forward the concept of new retail, so what is new retail?

Some people say it's big data, some people say it's a big service, some people say it's internet plus, and some people say it's both. I said, the reason is right and wrong.

The real new retail is a war that combines the company's own situation and uses the above means to expand new markets, catch new customers and occupy new websites. As for weapons, no one can see them, but others are already doing them. You are still waiting.

If you are a fast project and your team is an ordinary consumer, you should consider how to make your sales directly contact with the final consumer and try to establish a terminal consumption scenario.

If it is the automobile industry and your team is a middle-class family, you should consider how to build a perfect consumption scene and brand feeling. You need to always appear in front of consumers and touch their hearts.

These all require e-commerce thinking and technical means, which are in line with consumption conditions, that is, new retail. Different companies have different means of new retail, so we must not copy our own visitors.